The document discusses location-based storytelling and its significance in tourism at the III Kazan International Tourism Forum. It emphasizes the importance of immersive and personalized narratives, integrating both analog and digital elements to create engaging user experiences. The overarching theme is the power of storytelling in fostering connection and collective memory in the hyperconnected, digital age.

1. location-based
storytelling
- montecarlo -
III kazan international tourism forum “benchmarks of the future”
communication matrix of tourism: engagement & storytelling
world communication forum davos
2105, october, 22th

2. world has been
digitalized

3. hyperconnected
hyperfragmented

4. return of the
unique experience

5. we are wired
for stories

6. immersion
engagement
personalized

7. stories & games

8. narrative universes
& transmedia
architecture

9. location-based
storytelling
analogic & digital,
best of both worlds

10. let’s talk
about...

11. thinking out of the box

12. transversal business are
win-win-win business

13. “humpty dumpty”
pyrinees route
transmedia project

14. it’s a movie

15. it’s brand content

16. it’s tourism

17. it’s a game

18. it’s collective memory

19. user is the center
story is the center
user’s story
is the center

21. tell me a fact and I’ll
learn. tell me a truth and
I’ll believe. but tell me a
story and it will live in
my heart forever

22. спасибо
www.montecarlo-storytelling.com
@Imastranger