The document is a coupon booklet from Local Hero Coupons that features deals from various local businesses in Great Town, USA. It includes coupons for 30% off services at LilyPad day spa, 2 for 1 ice cream cones at Johnny Scoops ice cream shop, and 10% off dry cleaning services at Daper Dukes cleaners. The booklet also shares Local Hero Coupons' mission statement of connecting consumers with money saving opportunities from locally owned businesses to support the local economy and community.

1. M
Main Street Bank
& Savings Trust
Local Hero Coupons
Not Just Your Banker, But Your Friend & Neighbor GREAT TOWN, USA EDITION
VOL X 2010
3.25% apr
Money Market Rate
Heroiic Money Saviings!!
Hero c Money Sav ngs
3.12% apr
CD Rate ($5000 Deposit)
mymainbank.com LilyPad
day spa
JOE’S
BODY
www.localherocoupons.com SHOP
LilyPad
day spa
$10 Off
30% Off New Client
New Client Special Oil Change
www.LilyPad.com Save 20%
30% Off 555.555.5555 On Any Tire Service
New Client Special
www.LilyPad.com
555.555.5555 Maria’s Seafood House
JOHNNY SCOOPS
ICE CREAM JOINT
JOHNNY SCOOPS
ICE CREAM JOINT
2 for 1
Wa e Cones
50¢ Scoops Two for $20 Dinner Special
2 for 1 Mon-Fri 11am-2pm
Wa e Cones $3 Off Lunch • Before 5pm
50¢ Scoops $1 OFF Sundae
Mon-Fri 11am-2pm
All Day Sat and Sun 555-555-5555
$1 OFF Sundae
All Day Sat and Sun
www.localherocoupons.com

2. Daper
Dukes
City’s Best
DRY CLEANING
Same Day Service
In by 9 out by 4
Delivery & Pick Up
Suit Special $4.25 Shirt Launder
5 10% Off
15% Off Dress Special
Limit 3
6 for the
price of Any $30 order
Three Locations
555-123-4567
4321 8765 9090
avenue parkway place

3. WHY ADVERTISE?
In a down economy, those who advertise get attention and sales versus their
201 Vulcan Highway • Your Town, USA • 555-212-4400
competitors that don’t. Studies of companies who advertised during the last
3 recessions showed that those who had consistent advertising saw a 256%
increase in sales over the same period than those who didn’t and because
of goodwill through savings offered during tough times, saw further growth
the two years coming out of the recession.
Everyone advertises in the yellow pages. How does that differentiate you?
Wheel Alignment If a consumer sees a coupon in a high quality publication right as they are
BF Goodrich All -
$49.95 Goodyear Wrangler
considering purchasing that item or service do you think they will go to the
yellow pages to consider ads or go to the company that has just published
Per Axel
Season Passenger SUV/Light Truck a money saving coupon for their need? Coupons are extremely attractive to
$69.99 $93.99 consumers during tough economic times. If you are promoting your company
monthly and exclusive from competition at the times when most make their
16 x 60 x 195 18 x 65 x 215
discretionary buying decisions you will see an improvement in traffic to
your firm.
Your brand is more than a phone number and address. Consumer preference
Wheel Balance is most often driven by perception of how your company is presented.
$21.95 You can say more with a higher impact on an exclusive one page, full color
promotion than in a newspaper based business card / box sized ad or a
Set of 4
Bridgestone Blizzak Bridgestone Blizzak generic advertisement in the yellow pages. Brand Awareness is created
Passenger Snow Tire Passenger Snow Tire by consistent promotion and consistent branding as to who and what your
$535.95 $695.99 company is all about.
Complete Set Complete Set
Mounted & Balanced Mounted & Balanced A good marketing plan is tied to your business plan and will include a
variety of forms of promotion depending on your goals
and consumer behavior patterns. If you don’t have a
CUSTOM RIM SALE! • 16-18” 4 FOR 3 business plan or mission that you feel diffees, you will
have difficulty promoting your business and ultimately
sustaining that business. If you need assistance in this
area we can help.

4. LOCAL HERO MISSION STATEMENT SUZIE-Q
cupcake factory
• Connect consumers with money saving opportunities to purchase from
locally owned small businesses that enhance and support appealing
community retail choices.
• Promote the sustained success of locally owned businesses, which 15% OFF
Entire order $15 or more
provide local jobs and improve the quality of available services in the
local community.
• To give back financially to the community through local programs which BUY ONE
provide support for local heroes in the military, police, fire and public GET ONE
service areas. THURSDAYS
LOCAL HERO proven RESPONSE FEATURES
• Affordable monthly direct marketing to a large targeted group of
½ OFF
Birthday Special
consistent disposable income consumers. when you mention this ad!
• Ability to better highlight your company in a larger, full color ad space
with no competition at an investment value exceeding other mediums.
• Magazine quality printing that grabs more attention and presents a high
•
quality brand image.
Better household coverage and marketing penetration for your money.
SUSHI BAR 555-555-5555 • 1234 Madison Avenue
Supercity, USA
• Ability to make your promotion exclusive from competitors so consumers
of your goods / services are focused only on you resulting in higher sales
to your business.
25% OFF FREE 6 for 5 Kids Eat
LOCAL HERO SERVICES FOR CLIENTS Any Dinner Appetizer with On Rolls of Equal FREE
For Two Two Entrees or Greater Value Thursdays
• Professional advice on promotional efforts to maximize the performance
of your marketing investment.
• Professional high impact ad design included at no
additional cost.
• Competitive market evaluation and general business
stategy advice ava able by appointment.