This document provides guidance to help health and social care staff better handle complaints and feedback from patients and service users. It encourages seeing complaints as opportunities to improve services rather than just resolving individual issues. The new approach aims to make the complaints process more flexible, personal and focused on outcomes. Key aspects include making it easy for people to provide feedback through multiple channels, responding promptly and compassionately to complaints, thoroughly investigating issues, and learning from complaints to enhance services and prevent future problems.