Denmark
5.5 mill inhabitants
43,000 km2
450 fixed library service points
14000000 peso or 450 DKK average
spending on libraries per capita
The social excluded



Polarisation?
    40 % of the labour force
    has no vocational education

    20 % of youth does not get
    education beyond
    secondary school

    15 – 20 % of population
    are illiterate = 1 mio people

    Larger gap between
    information strong and
    information weak citizens?
1400


       Fewer libraries..
1200

       .
1000




 800




 600




 400




 200           More than 50 % decrease of
             service points in Denmark since
                          1980!
   0
E-book
readers
A well known strategy..




No more
  Send
money –             But the public sector is


  more
                    in a state of permanent
                    crisis and the struggle


probably less!
                    for resources is
                    awesome..


         money!
Reinvent the library
new ways of professionalism
      new products
      new alliances
   new ways of funding
Mash-up library                                                                           Partner
                                                                                                             activities


                      LOCAL ARCHIVE                 NATURE GUIDE                REFERENCE

                          ARKIV                                ANALOGUE MEDIA
                     LEARNING CENTER
                               Archive




                                                                                      YOUTH
TODDLERS/CHILDREN




                              JOB CORNER            STUDY SUPPORT
                              HOME-                                                 FAMILIES




                                                                                               EXHIBITIONS
                                                     COMMUNITY
                             WORK HELP                                      QUIET
                      REA-                            CENTER                AREA
                     DINGT                                                          MEETING
                      RAI-
                     NING                CAFÉ               Q AND A                  ROOMS

                        HEALTH                  SMS BUSINESS
                      COUNCELLING                 SERVICE          SELF SERVICE

                        LEISURE INFO                 CONSUMER INFO          LIBRARY SHOP

                                                     NEWS LOUNGE
The modern library
                              Cognition/information




                 Innovation                           Empower-
                                                      ment




D. Skot-Hansen et. al.
Royal School of Library and
Information Science                Engagement
Space for meaningful and moving
                        experiences

                        Irrational, emotional and chaotic

                        Communicating a diversion of aesthetic
                        experiences

Space for inspiration   Storytelling or other artistic expressions

                        All kinds of media, cultural forms and
                        genres

                        Stage for events and cultural
                        arrangements

                        Supports realisation
                        (cognition)/experience and innovation
Space for experience and exploring the world
                     through media and communication

                     Free and easy access to information and knowledge

                     Learning percieved as a dialogue oriented process

                     Based on the users‟ learning needs

Space for learning   Informal settings

                     Development of playful, interactive and social
                     learning methods

                     Homework cafes, study places, open courses and
                     experiment areas

                     Support realisation (cognition)/experience and
                     empowerment
Open, public space

                    The Great Good Place - between home and
                    work

                    Arenaes for meeting other people with
                    different interests and value

                    Encounter opinions through discussions and
                    debate

Space for meeting   Non-committal, random encounters through
                    lounge décor with newspapers and café
                    atmosphere

                    Organised meetings

                    Chatgroups, blogs or other social media

                    Support empowerment and engagement
Users creating new expressions in the
                        encounter with art and culture

                        Access to tools supporting creative
                        expressions

                        Gaming-, writing-, sound- and video-
                        workshops

                        Workshops with professional
Space for performance
                        artists, designers aqnd multimedia
                        developers

                        Publishing and distributing the work and
                        products of the users

                        Access to stages where users can perform
                        and express themselves

                        Support engagement and innovation
Analogue media..
..digital media..
..music..
..serendipity..
..events..
..exhibitions..
..play for adults..
..picture books..
..puppet theater..
Bogklubber
..chess club..
..imagination..
..playful togetherness..
..book start
programmes..
..and story
telling!
Tuition..
..structured courses..
..informal learning..
..consultation..
..individual help..
..homework help - primary school..
..homework help café - immigrants..
..edutainment..
..word bingo..
..guidance..
..self learning..
..and self service
Meetings..
..talks..
..discussions..
..public debate..
..voting..
..politics..
.hanging out..
..dating..
.. concentrating!
Writers workshops..
..navigating..
..rap performance..
..building the future library..
..poetry slam..
..creating toys..
..workshops for lead users..
..creating the future..
..method development..
..play for children..
..hacker labs..
..necessary rest!
Elements in a strategy -
summing up..

  Abandon the printed book as the primary library branding
  element

  Fusion between physical – digital

  Focus on development

  Bring new skills into the library

  Promote learning in the organization
Palle’s Gift Shop
                                                 Presentation




     All Danish public libraries participate     Theme


     Universe – basic figures and changing themes – also in the
      physical libraries                         Recommendations



         Music                                    Games


          Polling                                 Downloads



                                                   Library Adds
 User comments
• Started spring 2000

• Editor based in Aarhus, production distributed

• Cooperation with nationwide public service TV and radio
  broadcast
Author net            Interviews
     Video clips                 User profiles
Latest comments                  Ask your librarian
 Podcasts                            Blogs        News
                Biographies
Readers Clubs              Event calendar
       ’Something Similar’   Analyses
 Best rated novels ’Book pieces’
Write to the Author                   Expert panels
Order the book in your library                Bibliographies
Relational –
           programs
           communication




Media
        Analogue                              Digital




         Library
                            Transactional –
                             loans, search

                      Activities
..homework help - primary school..
..homework help café - immigrants..

Lise