The company was founded in 1989 in the Netherlands and focuses on developing administrative and financial tools for businesses. It has 21 employees across offices in the Netherlands and UK. The company's main product, GymManager, is a full web-based system that covers all aspects of managing fitness club sales, administration, and membership. It includes various modules like SalesAssistant, DailyActionSheet, ClubAssistant, and BookingAssistant to help with tasks like sales reporting, prospect tracking, membership management, and group class bookings.