The document discusses LinkedIn's Talent Brand Index which measures the strength of an employer's brand compared to talent peers. It lists 10 talent peers and indicates the employer has a weaker brand than 5 of the 10 listed peers.
A presentation by Renata McDonnell, research systems and data manager at University of Kent from the cultivating ORCID: five years of growth and planting new seeds event.
A presentation by Renata McDonnell, research systems and data manager at University of Kent from the cultivating ORCID: five years of growth and planting new seeds event.
We can measure your talent brand index vs your talent peers. Your competitors to the left of the graph have the easiest time engaging talent– talent shows high interest in them. Your talent peers on the right of this graph have a harder time engaging talent, because of their weaker employer brand.The stronger your brand, the easier it is for you to attract the right candidates to your roles.