What is Linkedin.com? It’s a business-focused social networking website, designed first and foremost to help you leverage your existing relationships. You can also meet and interact with new people, in a professional context.

1. Linkedin.com

2. What is Linkedin.com
It’s a business-focused social networking website, designed
first and foremost to help you leverage your existing
relationships. You can also meet and interact with new
people, in a professional context.

3. Why Should You Use LinkedIn?
The largest professional networking site online
Over 100 Million users! – all interested in being better
networked professionally
A great place to find expertise professionals
A place to ask, collaborate, and offer help to others
Website Unique visitors count
Monsterindia.com 11,042 UV / perday
Naukri.com 34,520 UV / perday
Linkedin.com 26,186,877 UV / perday

4. Visitors trend between Portals & Linkedin

5. Number of Unique Visitors in Linkedin.com
Early 2008
4+ M unique visitors/month
June 2008
9.5 M unique visitors/month
Now
26 M unique visitors/day.

6. The Basics
Connections
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7. How to increase your chances of getting relevant professionals
Fully complete your profile! - Make it EASY to read!
1. BRIEF – Key points summary with Specialties
2. Skills & Expertise
3. CONTACT INFORMATION!
4. Full Job History (written in SHORT points with white space)
5. Accomplishments / Successes
6. KEYWORDS – KEYWORDS - KEYWORDS
7. Recommendations
8. PROFESSIONAL Picture (to built trust)
9. Acadamic informations
10. Update your Website BlogaddressTwitter id
At the end
 Go to Profile -> edit profile -> Improve your profile & fill up the details accordingly.

8. BUILD YOUR NETWORK!
Add Connections – As many as possible for good searches
Recent and Old Co-workers, Classmates, Friends, Family,
Relevant Skilled Peoples, Rare skilled peoples, even
recruiters*.
Join ‘Groups’ related to your career or industry

9. Searching professionals
Searches to define your target job titles, locations,
Skills required and much more…
Searches to find contacts at your target companies
 Search current company, titles, keywords
Searches to find company information
Not getting enough results???
 BOOLEAN SEARCH IN GOOGLE!!!

10. Do’s
 Add your daily outlook email connections using Outlook toolbar
 Add appropriate groups using Skills option
 Add LIONS as your connections.
 Daily visit Linkedin Today to get today trends (Rypple)
 Use Skills option very effectively to know about appropriate skills, to add perfect groups
& much more
 Use bullhornreach to post your jobs
 Post your jobs before 12pm everyday
 Follow companies.
 Always use Linkedin Advanced search for finding professionals within specific group/all
linkedin users.
 Always lookout your linkedin updates (All updates/Coworkers/
 Update your linkedin account frequently.
 Always use comments to post your jobs on relevant postings/groups.
 Use professional inmail formats.
 Sent a message to moderator, when a group member not accepts your group requests.
 Get recommendations from your Successful hires
 Promote your profile everywhere (Email signature, forums, other social sites)
 Export your linkedin connections in regular basis.

11. Don’t’s
 Do not mention your client name while posting the jobs
 Do not sent invitations with default message (Always use (personal message)
 Do not add Irrelevant connections / Groups.
 Do not post jobs in general discussion forum of any groups.(always use job discussions
forum).
 Do not post any jobs without reading the group rules

12. Google Boolean Keyword to find people
site:www.linkedin.com intitle:linkedin YOUR
KEYWORDS HERE -intitle:answers -intitle:updated -
intitle:blog -intitle:directory -inurl:jobs -
inurl:megite.com

13. Most Useful Links
 Linkedin Advanced search
 http://www.linkedin.com/search?trk=advsrch
 Linkedin Today
 http://www.linkedin.com/today/
 To Add Linkedin Lions
 http://windmillnetworking.com/2009/07/17/10-linkedin-lions-super-connectors-you-must-
invite-connect/
 Google Boolean Keywords
 http://www.googleguide.com/advanced_operators.html
 Twitter search
 https://twitter.com/#!/search-advanced
 Bullhorn reach
 http://www.bullhornreach.com/
 Boolean Key find email id for Linkedin public user :
 site:linkedin.com "location * India" inurl:in | pub -dir "email * * @*com" | "email * *
@*org" | "email * * @*edu" -intext:http | -intext:www "UNIX“

14. THANK YOU!