This document discusses the relationship between entrepreneurship, entrepreneurial orientation, and sustainability. It begins by defining key terms like entrepreneurship, entrepreneurial orientation, and sustainable development. It then explains the five main dimensions of entrepreneurial orientation: innovativeness, risk-taking, proactiveness, autonomy, and competitive aggressiveness. The document proposes that entrepreneurial orientation can support sustainable development when companies implement prosocial and proecological practices that provide measurable benefits and are incorporated into their overall strategy. It concludes that entrepreneurial orientation and sustainability can have a positive relationship when these two conditions are met.

1. Entrepreneurship and sustainability: do they have anything in common? Aleksandra GAWEL Poznan University of Economics Poland aleksandra.gawel@ue.poznan.pl

2. Content of presentation Keywords Aims of thepresentation Entrepreneurship and entrepreneurial orientation Sustainable development Implications of EO dimensionsfor sustainable development Conclusions

3. 1. Key words Entrepreneurship Entrepreneurial orientation Sustainability

4. 2. Aims of thepresentation Entrepreneurship and sustainability are perceived from different perspectives Entrepreneurship can be perceived as a way of thinking and acting through the personal interest of a given person, Sustainability is connected with the interest of the whole society and overlapping generations. Does this mean that they are completely opposite or do they have anything in common?

5. 3. Entrepreneurship and entrepreneurial orientation Entrepreneurshipisoutside the mainstream of economics; therefore a comprehensive, homogeneous theory of entrepreneurship or even its definition do not exist Three main traditions of contenporaryresearch on entrepreneurship: Risktaking - entrepreneur’s ability to bear risk, an entrepreneur is identified with a person who accepts the risk of failure Innovation - the ability of entrepreneurs to create innovation, an entrepreneur is an innovator introducing new business solutions Exploring market opportunities- an entrepreneur is perceived as an outsider who recognizes the opportunities of making a profit on the market and takes advantage of them

6. Entrepreneurial orientation Entrepreneurial orientation (one of a research area within entrepreneurship): The organization’s predisposition to accept entrepreneurial processes, practices and decision making the degree to which the identification and exploitation of market opportunities influence a company’s growth a strategic construct, a process of startegy-making, and one of the constructs in strategic management whose aim is to achieve company growth.

7. Five dimensions to EO Innovativeness - a company’s openness to new ideas, novelty and experimentation, Risk-taking- making decisions and taking actions without any knowledge of the possible outcomes , Proactiveness- a forward-looking perspective as a result of which first-mover or market-leader advantages , searching for market opportunities Autonomy- the independent action of people, as the ability to be self-directed Competitive aggressiveness - the level of effort needed to outperform industry rivals each of the features of entrepreneurial orientation can have a different intensity, from relatively low to very high

8. 4. Sustainable development Sustainable development - a broad concept that it can be linked with every aspect of human life Three pillars: Sociological perspective- development supports society by fostering close social ties Ecological perspective - the diversification of the biosphere, the basic ecosystems and ecological processes Economic perspective- the kind of development which ensures that the future generations' income per capita will not be lower than that of the current generation.

9. 5. Implications of EO dimensionsfor sustainable development Proactiveness

10. Innovativeness

11. The propensity for risk-taking

12. Autonomy

13. Competitive aggressiveness

14. The intensity of dimensions of EO which support the sustainablility Source: author’s own concept

15. 6. Conclusions a favourable relationship between entrepreneurial orientation and sustainabilityispossible entrepreneurial orientation is rather a way of acting while sustainability is rather a set of postulates and aims. 2 conditions of positiverelation: implementing the pro-social and pro-ecological postulates of sustainabilitymust provide measurable benefits for a company implementing must be incorporated in a company's strategy.

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