1. Basic Entrepreneurial Economics By: Sean Williamson and Kai Morgan

3. Through self interest, producers and

4. consumers decide how to use resources.

6. Cheap labor vs. Skilled labor.

9. As supply goes down demand goes up.

10. There is a constant balance between the two

12. Beckett contract will attract young buyers.

13. Through the younger buyers, the product will become popular among gift buyers.

14. The low price can out compete other shoe makers, while the Beckett Signature will make them have more appeal than the next brand in line.