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Social Media for Tourism
       Business ?
What We Understand…




Social Media, esp. Twitter   Hard Selling
What We Understand…



                              Soft Sell,
                             Make Stories,
Social Media, esp. Twitter
                             Share Infos,
                               Engage
What We Understand…




Social Media Marketing   =   Content Marketing
What We Understand…

Content              Likeable




           Informative       Entertaining




                   Retweet-able
                                            Favorable
                    Follow-able
@LiburanJogja
..Jogja Tourism Business Community..




..Jogja Tourism Business Community..
What We Understand…

@LiburanJogja
                               Positioning


                Content




           Mind Associations
the Beginning………
                        @LiburanJogja
                       ..Jogja Tourism Business Community..




        Juni 2011:
        Akun @LiburanJogja hadir dan mengisi timeline dengan memberikan
        informasi-informasi Pariwisata Jogja.

        Informasi yang diberikan:
        Obyek Wisata, Jadwal dan Agenda Wisata, Kuliner, Oleh-oleh,
        Kebudayaan, dan hal-hal lain yang berkaitan dengan pariwisata Jogja.
the Beginning………
                     @LiburanJogja
                     ..Jogja Tourism Business Community..




              Setiap harinya, @LiburanJogja berkicau mengisi
              timeline, menginformasikan tentang Jogja dan
              potensi-potensi Pariwisata yang dimilikinya…
the Beginning………
                    @LiburanJogja
                    ..Jogja Tourism Business Community..


      Our tweets…
the Beginning………
                    @LiburanJogja
                    ..Jogja Tourism Business Community..


      Our tweets…
the Beginning………
                    @LiburanJogja
                    ..Jogja Tourism Business Community..


      Our tweets…
the Beginning………
                    @LiburanJogja
                    ..Jogja Tourism Business Community..


      Our tweets…
the Beginning………
                    @LiburanJogja
                    ..Jogja Tourism Business Community..


      Our tweets…
the Beginning………
                    @LiburanJogja
                    ..Jogja Tourism Business Community..


      Our tweets…
the Beginning………
                    @LiburanJogja
                    ..Jogja Tourism Business Community..


      Our tweets…
the Beginning………
                    @LiburanJogja
                    ..Jogja Tourism Business Community..


      Our tweets…
the Beginning………
                    @LiburanJogja
                    ..Jogja Tourism Business Community..


      Our tweets…
the Beginning………
                    @LiburanJogja
                    ..Jogja Tourism Business Community..


      Our tweets…
the Beginning………
                    @LiburanJogja
                    ..Jogja Tourism Business Community..


      Our tweets…
the Beginning………
                    @LiburanJogja
                    ..Jogja Tourism Business Community..


      Our tweets…
the Beginning………
                    @LiburanJogja
                    ..Jogja Tourism Business Community..


      Our tweets…
the Beginning………
                    @LiburanJogja
                    ..Jogja Tourism Business Community..


      Our tweets…
the Beginning………
                    @LiburanJogja
                    ..Jogja Tourism Business Community..


      Our tweets…
the Beginning………
                    @LiburanJogja
                    ..Jogja Tourism Business Community..


      Our tweets…
the Beginning………
                    @LiburanJogja
                    ..Jogja Tourism Business Community..


      Our tweets…




                      …and so many others
the Beginning………
                    @LiburanJogja
                    ..Jogja Tourism Business Community..




            Respon yang kami dapatkan ………
                              hasil dari kicauan-kicauan kami.
the Beginning………
                        @LiburanJogja
                       ..Jogja Tourism Business Community..


      responses that we got
the Beginning………
                        @LiburanJogja
                       ..Jogja Tourism Business Community..


      responses that we got
the Beginning………
                        @LiburanJogja
                       ..Jogja Tourism Business Community..


      responses that we got
the Beginning………
                        @LiburanJogja
                       ..Jogja Tourism Business Community..


      responses that we got
the Beginning………
                        @LiburanJogja
                       ..Jogja Tourism Business Community..


      responses that we got

                                     
the Beginning………
                        @LiburanJogja
                       ..Jogja Tourism Business Community..


      responses that we got
                                                     We became a Verb 
the Beginning………
                        @LiburanJogja
                       ..Jogja Tourism Business Community..


      responses that we got




                                     
the Beginning………
                        @LiburanJogja
                       ..Jogja Tourism Business Community..


      responses that we got
                                             We became a Place to Ask 
the Beginning………
                        @LiburanJogja
                       ..Jogja Tourism Business Community..


      responses that we got




                          …and so many others
@LiburanJogja
..Jogja Tourism Business Community..
@LiburanJogja
                 ..Jogja Tourism Business Community..




Oktober 2011:
Rekan-rekan pelaku pariwisata Jogja mengajak Kopi Darat,
dengan tajuk “#temuakun Pariwisata Jogja”



November 2011:
Berdasarkan kesamaan hasrat/visi yang dimiliki oleh masing-masing individu
terhadap Pariwisata Jogja, rekan-rekan pelaku pariwisata sepakat
meleburkan diri menjadi 1 komunitas untuk mencapai visi-visi tersebut,
dan menggunakan nama @LiburanJogja Community.
@LiburanJogja
          ..Jogja Tourism Business Community..



                  the Brands:

  @BakpiaPia @SalakkaPondoh @tourbalijava
 @TourdeDjogja @WiraWisata @SpaPutriKedaton
@EDUHostelJogja @SheratonJogja @CokelatRoso
     @wednesyuda @JogjaCard @oomimot
@OemahDjowo @resmile_rental @rmh_pelantjong
   @PakTiket @dagadudjokdja @JogjaUpdate
               #AbiramaCarRental
@LiburanJogja
                       ..Jogja Tourism Business Community..




Visi - Misi Liburan Jogja Community:

 • Visi Liburan Jogja Community adalah memberikan kontribusi yang konsisten
   terhadap Pariwisata Jogja, dengan tujuan utama: menjadikan Jogja sebagai
   destinasi Liburan yang asyik di Indonesia, baik dengan berkampanye di ranah
   online/digital dan juga offline secara bersama-sama.

 • Misi Liburan Jogja Community adalah memperkenalkan keanekaragaman potensi
   pariwisata Jogja dengan lebih maksimal dan dengan suasana liburan yang
   mengasyikkan.
@LiburanJogja
                      ..Jogja Tourism Business Community..




Komitmen Liburan Jogja Community:

• Liburan Jogja Community adalah Komunitas non-profit yang merangkul para
  pelaku pariwisata Jogja dari berbagai macam bentuk dan bidang usaha, baik dari
  Kuliner, Obyek Wisata, Seni dan Budaya, Transportasi, Akomodasi, dan juga Agen
  Perjanan.

• Komunitas ini mengedapankan unsur fun dalam setiap aktivitasnya, baik internal
  maupun eksternal.

• Mencapai visi dan misi pembentukan komunitas yang telah tercantum diatas.
@LiburanJogja
..Jogja Tourism Business Community..




     How ???
@LiburanJogja
                              ..Jogja Tourism Business Community..




                                 our really simple plan

     Non Profit                                                         Profit
.Sesuai visi-misi Komunitas            supporting              … sebagai income generator
      Liburan Jogja…                                         untuk mensupport visi dan misi..

         Wisata Liburan Jogja
                                                                      Paket Wisata Experential
          Gratis

         Pusat Informasi                                             Workshop...
          Pariwisata Jogja

                                                                      Exhibition...
         Knowledge Building


         Kampanye Pariwisata                                         Riset
          Jogja
@LiburanJogja
  ..Jogja Tourism Business Community..




@LiburanJogja used to be alone…
@LiburanJogja
..Jogja Tourism Business Community..



now… there’s plenty of us…
@LiburanJogja
                         ..Jogja Tourism Business Community..

December 2011: Our 1st Project




                                 Peta Wisata @LiburanJogja
@LiburanJogja
                          ..Jogja Tourism Business Community..

Januari 2012: Our 2nd Project




                                    #LiburanJogja1
@LiburanJogja
                          ..Jogja Tourism Business Community..

Januari 2012: Our 2nd Project




                                    #LiburanJogja1
@LiburanJogja
                          ..Jogja Tourism Business Community..

Januari 2012: Our 2nd Project




                                    #LiburanJogja1
@LiburanJogja
                          ..Jogja Tourism Business Community..

Januari 2012: Our 2nd Project




                                    #LiburanJogja1
@LiburanJogja
                          ..Jogja Tourism Business Community..

Januari 2012: Our 2nd Project




                                    #LiburanJogja1
@LiburanJogja
     ..Jogja Tourism Business Community..




and as our relationships go stronger…

        the Ideas get wilder…

    the visions become bigger…
@LiburanJogja
                          ..Jogja Tourism Business Community..

Our Next Project…


                                                 Tourism Research

     #LiburanJogja2: Photo Trip
                                         Village Tourism Building

         Invite more Tourism People to Promote Jogja with Us

               Initiate Traveling Indonesia Campaign
                                                         Knowledge Building
     Jogja Tourism Information Center
                                        National Networking
               Cultural Research
                                            International Networking

    To make Jogja as no. 1 Tourism Destination in Indonesia
@LiburanJogja
       ..Jogja Tourism Business Community..




                 and yet,
we’re still, and keep tweeting,
           everyday...
to promote Jogja Tourism,
    and keep inviting others
        to join with us..
@LiburanJogja
        ..Jogja Tourism Business Community..




                                         now…
was..




           the Impact?
@LiburanJogja
 ..Jogja Tourism Business Community..




We Tweet More…
   and lively.
@LiburanJogja
       ..Jogja Tourism Business Community..




Everyone in the community can
   log on to @LiburanJogja,
      and share things…
@LiburanJogja
    ..Jogja Tourism Business Community..




Why We DO All of These…?
@LiburanJogja
         ..Jogja Tourism Business Community..




        Karena berlibur itu…
sangat bisa dilakukan di negeri sendiri.
@LiburanJogja
     ..Jogja Tourism Business Community..




and because we simply love…
         doing it.
@LiburanJogja
 ..Jogja Tourism Business Community..




Matur Nuwun
@LiburanJogja
   ..Jogja Tourism Business Community..




Nyuwun Pangestu

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Sosmed untuk Bisnis Pariwisata

  • 1. Social Media for Tourism Business ?
  • 2. What We Understand… Social Media, esp. Twitter Hard Selling
  • 3. What We Understand… Soft Sell, Make Stories, Social Media, esp. Twitter Share Infos, Engage
  • 4. What We Understand… Social Media Marketing = Content Marketing
  • 5. What We Understand… Content Likeable Informative Entertaining Retweet-able Favorable Follow-able
  • 6. @LiburanJogja ..Jogja Tourism Business Community.. ..Jogja Tourism Business Community..
  • 7. What We Understand… @LiburanJogja Positioning Content Mind Associations
  • 8. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. Juni 2011: Akun @LiburanJogja hadir dan mengisi timeline dengan memberikan informasi-informasi Pariwisata Jogja. Informasi yang diberikan: Obyek Wisata, Jadwal dan Agenda Wisata, Kuliner, Oleh-oleh, Kebudayaan, dan hal-hal lain yang berkaitan dengan pariwisata Jogja.
  • 9. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. Setiap harinya, @LiburanJogja berkicau mengisi timeline, menginformasikan tentang Jogja dan potensi-potensi Pariwisata yang dimilikinya…
  • 10. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. Our tweets…
  • 11. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. Our tweets…
  • 12. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. Our tweets…
  • 13. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. Our tweets…
  • 14. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. Our tweets…
  • 15. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. Our tweets…
  • 16. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. Our tweets…
  • 17. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. Our tweets…
  • 18. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. Our tweets…
  • 19. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. Our tweets…
  • 20. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. Our tweets…
  • 21. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. Our tweets…
  • 22. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. Our tweets…
  • 23. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. Our tweets…
  • 24. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. Our tweets…
  • 25. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. Our tweets…
  • 26. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. Our tweets… …and so many others
  • 27. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. Respon yang kami dapatkan ……… hasil dari kicauan-kicauan kami.
  • 28. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. responses that we got
  • 29. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. responses that we got
  • 30. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. responses that we got
  • 31. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. responses that we got
  • 32. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. responses that we got 
  • 33. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. responses that we got We became a Verb 
  • 34. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. responses that we got 
  • 35. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. responses that we got We became a Place to Ask 
  • 36. the Beginning……… @LiburanJogja ..Jogja Tourism Business Community.. responses that we got …and so many others
  • 38. @LiburanJogja ..Jogja Tourism Business Community.. Oktober 2011: Rekan-rekan pelaku pariwisata Jogja mengajak Kopi Darat, dengan tajuk “#temuakun Pariwisata Jogja” November 2011: Berdasarkan kesamaan hasrat/visi yang dimiliki oleh masing-masing individu terhadap Pariwisata Jogja, rekan-rekan pelaku pariwisata sepakat meleburkan diri menjadi 1 komunitas untuk mencapai visi-visi tersebut, dan menggunakan nama @LiburanJogja Community.
  • 39. @LiburanJogja ..Jogja Tourism Business Community.. the Brands: @BakpiaPia @SalakkaPondoh @tourbalijava @TourdeDjogja @WiraWisata @SpaPutriKedaton @EDUHostelJogja @SheratonJogja @CokelatRoso @wednesyuda @JogjaCard @oomimot @OemahDjowo @resmile_rental @rmh_pelantjong @PakTiket @dagadudjokdja @JogjaUpdate #AbiramaCarRental
  • 40. @LiburanJogja ..Jogja Tourism Business Community.. Visi - Misi Liburan Jogja Community: • Visi Liburan Jogja Community adalah memberikan kontribusi yang konsisten terhadap Pariwisata Jogja, dengan tujuan utama: menjadikan Jogja sebagai destinasi Liburan yang asyik di Indonesia, baik dengan berkampanye di ranah online/digital dan juga offline secara bersama-sama. • Misi Liburan Jogja Community adalah memperkenalkan keanekaragaman potensi pariwisata Jogja dengan lebih maksimal dan dengan suasana liburan yang mengasyikkan.
  • 41. @LiburanJogja ..Jogja Tourism Business Community.. Komitmen Liburan Jogja Community: • Liburan Jogja Community adalah Komunitas non-profit yang merangkul para pelaku pariwisata Jogja dari berbagai macam bentuk dan bidang usaha, baik dari Kuliner, Obyek Wisata, Seni dan Budaya, Transportasi, Akomodasi, dan juga Agen Perjanan. • Komunitas ini mengedapankan unsur fun dalam setiap aktivitasnya, baik internal maupun eksternal. • Mencapai visi dan misi pembentukan komunitas yang telah tercantum diatas.
  • 43. @LiburanJogja ..Jogja Tourism Business Community.. our really simple plan Non Profit Profit .Sesuai visi-misi Komunitas supporting … sebagai income generator Liburan Jogja… untuk mensupport visi dan misi..  Wisata Liburan Jogja  Paket Wisata Experential Gratis  Pusat Informasi  Workshop... Pariwisata Jogja  Exhibition...  Knowledge Building  Kampanye Pariwisata  Riset Jogja
  • 44. @LiburanJogja ..Jogja Tourism Business Community.. @LiburanJogja used to be alone…
  • 45. @LiburanJogja ..Jogja Tourism Business Community.. now… there’s plenty of us…
  • 46. @LiburanJogja ..Jogja Tourism Business Community.. December 2011: Our 1st Project Peta Wisata @LiburanJogja
  • 47. @LiburanJogja ..Jogja Tourism Business Community.. Januari 2012: Our 2nd Project #LiburanJogja1
  • 48. @LiburanJogja ..Jogja Tourism Business Community.. Januari 2012: Our 2nd Project #LiburanJogja1
  • 49. @LiburanJogja ..Jogja Tourism Business Community.. Januari 2012: Our 2nd Project #LiburanJogja1
  • 50. @LiburanJogja ..Jogja Tourism Business Community.. Januari 2012: Our 2nd Project #LiburanJogja1
  • 51. @LiburanJogja ..Jogja Tourism Business Community.. Januari 2012: Our 2nd Project #LiburanJogja1
  • 52. @LiburanJogja ..Jogja Tourism Business Community.. and as our relationships go stronger… the Ideas get wilder… the visions become bigger…
  • 53. @LiburanJogja ..Jogja Tourism Business Community.. Our Next Project… Tourism Research #LiburanJogja2: Photo Trip Village Tourism Building Invite more Tourism People to Promote Jogja with Us Initiate Traveling Indonesia Campaign Knowledge Building Jogja Tourism Information Center National Networking Cultural Research International Networking To make Jogja as no. 1 Tourism Destination in Indonesia
  • 54. @LiburanJogja ..Jogja Tourism Business Community.. and yet, we’re still, and keep tweeting, everyday... to promote Jogja Tourism, and keep inviting others to join with us..
  • 55. @LiburanJogja ..Jogja Tourism Business Community.. now… was.. the Impact?
  • 56. @LiburanJogja ..Jogja Tourism Business Community.. We Tweet More… and lively.
  • 57. @LiburanJogja ..Jogja Tourism Business Community.. Everyone in the community can log on to @LiburanJogja, and share things…
  • 58. @LiburanJogja ..Jogja Tourism Business Community.. Why We DO All of These…?
  • 59. @LiburanJogja ..Jogja Tourism Business Community.. Karena berlibur itu… sangat bisa dilakukan di negeri sendiri.
  • 60. @LiburanJogja ..Jogja Tourism Business Community.. and because we simply love… doing it.
  • 61. @LiburanJogja ..Jogja Tourism Business Community.. Matur Nuwun
  • 62. @LiburanJogja ..Jogja Tourism Business Community.. Nyuwun Pangestu