2. Background
In 2007, the photography industry was worth $136.7 billion
In 2013, it has grown to $230.9
Photography is a growing market and the number of
amateur semi-pro is increasing dramatically.
Rising interest in photography as a hobby
Why?
Because digital photography makes it easier for people to
take, process and share pictures
3. So what
As a photographer, it is very difficult even though its
easier!!
Photography equipment is expensive!
Lens, camera bodies, accessories oh my
Photography genres galore
That’s why the market size is so large
4. Who are we
We are a group of friend from the tech industry
professionals who have diverse photography
backgrounds
We get together all the time to talk about
photography. We always end up sharing knowledge
and gear to help each other out.
5. “I started off using film, then point & shoot,
then DSLR. I have dabbled in portrait
photography. I have accumulated a lot of
expensive gear that I don’t use all the time” -
Mark
“I like to rent gears when I'm doing a shoot
or traveling. When I went to shoot some
wildlife, I would rent a long zoom lens.
That'd give me plenty of space between
me and them. After all, nobody wants to
get eaten by a bear” - Victor
“I'm a newbie but i want to take better
pictures and if that means I need better
gear but I'm not ready to invest $2k for
lens/gear- someone please educate me.
Also would love to try before buy.” -
Tiffany
6. Idea
Create an online platform that allows photographers
to share photography equipment and knowledge
7. How does it work
Rent out your gear Rent gear that you need Community to share
knowledge
Make some money Save some money Increased knowledge
It’s a win – win – win for all
8. Market
• Total market is huge, it’s a billion dollar industry and
the number of photographers are growing as a
result of the rising interest in photography as a
hobby
o $230+ industry in 2013!!
• Serviceable available market:
o US, photographers, age 18+
• 54 million people!
Makes it easier for the average joe to get into photography. In the past, we had to develop images because of filmRising interest in photography as a hobbyPhotography is a growing market and the number of amateur semi-pro is increasing fast.
I hate traveling with my gear. I hated so much that I sold most of them. But I still miss my gear and want to rent camera lens and other accessories when I travel.Victor has gear he does not use all the time. He paid a lot of money for it.Tiffany is an amateur photographer and wants to try out new gear before buying. She would also like to learn how to take better pictures.
I can’t afford to buy all those different lenses that I want and camera bodies models come out all the timeI have expensive gear that I don’t use all the time
