Fairy Coldmomma is a proposed Facebook avatar that acts as a virtual companion for users when they are feeling ill. It can read their status updates to know when they are unwell, notify their friends on their behalf, and send virtual get well gifts or messages to cheer the user up while they recover. The avatar aims to provide social and emotional support that makes the ill user feel better when their real-life contacts are not available, similar to the role a mother might play.