What is a Benefit Corporation and is it the Future of Business?Christopher Mohritz
In recent years, as the terms "B Corp" and "benefit corporation" have been used more frequently, they have also mistakenly been used interchangeably.
Join us to learn about the B Corp and Benefit Corporation business structures and how they can help your business. Find out if this new social value-friendly business structure is right for you.
How to Focus on Inbound Marketing Using Content + Social Media, by Shelly KramerY'all Connect
Shelly Kramer
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
Content marketing and social media are the cornerstones of any inbound marketing (and integrated marketing) strategy. As brands and agencies rush to create branded content, they are often realizing that great content alone isn’t enough.
Some 76 percent of marketers who have strategic SEO campaigns in place also invest in the development of branded content as part of an inbound marketing strategy. Inbound marketing has been predicted to eclipse any other kind of marketing efforts by 2015 (and we think that sooner is probably a safe bet). So if you want to know more about using content marketing and a solid content strategy paired with the power of social media channels to get eyeballs to your content, this is the session for you.
Takeaways:
• Learn how high growth companies (large and small) are using inbound marketing to drive leads and sales in both B2B and B2C markets.
• The Power of Data: How to use analytics to drive your content and social strategies.
• Tactics for identifying your most effective corporate assets and strategies for using them.
• How to utilize your internal resources to help create effective content.
• Learn how to give your content legs (and make your team feel like they’re a bunch of superstars).
• Tracking and Measurement. Data is a critical component of the social and content marketing efforts. Learn how to create monthly reports that will help you monitor and track the effectiveness of your efforts and use this data to guide your strategy moving forward.
What is a Benefit Corporation and is it the Future of Business?Christopher Mohritz
In recent years, as the terms "B Corp" and "benefit corporation" have been used more frequently, they have also mistakenly been used interchangeably.
Join us to learn about the B Corp and Benefit Corporation business structures and how they can help your business. Find out if this new social value-friendly business structure is right for you.
How to Focus on Inbound Marketing Using Content + Social Media, by Shelly KramerY'all Connect
Shelly Kramer
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
Content marketing and social media are the cornerstones of any inbound marketing (and integrated marketing) strategy. As brands and agencies rush to create branded content, they are often realizing that great content alone isn’t enough.
Some 76 percent of marketers who have strategic SEO campaigns in place also invest in the development of branded content as part of an inbound marketing strategy. Inbound marketing has been predicted to eclipse any other kind of marketing efforts by 2015 (and we think that sooner is probably a safe bet). So if you want to know more about using content marketing and a solid content strategy paired with the power of social media channels to get eyeballs to your content, this is the session for you.
Takeaways:
• Learn how high growth companies (large and small) are using inbound marketing to drive leads and sales in both B2B and B2C markets.
• The Power of Data: How to use analytics to drive your content and social strategies.
• Tactics for identifying your most effective corporate assets and strategies for using them.
• How to utilize your internal resources to help create effective content.
• Learn how to give your content legs (and make your team feel like they’re a bunch of superstars).
• Tracking and Measurement. Data is a critical component of the social and content marketing efforts. Learn how to create monthly reports that will help you monitor and track the effectiveness of your efforts and use this data to guide your strategy moving forward.
The Great Tips to protect your Children - InfographicBhavesh Patel
Our infographic provides parents with tips for protecting their children, their privacy and their wallets, when children use mobile applications on their devices.
Presentation delivered at "Is There An App For That?" - a CPD25 event held in London on 25th July 2014. The presentation looks at how people interact with the internet, the popularity of certain tools and how I am currently exploring their suitability and potential as tools for a subject library in Higher Education.
http://www.cpd25.ac.uk/events/social-media-event-event-ref-tg3soc/
These research details are the result of a market research study organized by InSites Consulting in January
2010. This market research mapped the usage of and attitude towards social networks. A total of 2.884
consumers participated in this online survey, spread over 14 countries, i.e. Belgium, the Netherlands, the
United Kingdom, France, Germany, Spain, Italy, Portugal, Brazil, the United States, Australia, Romania,
Russia & China. The results are representative of each country’s Internet population, spread on age (18-55)
and gender.
Worksheet to accompany this is at www.tinyurl.com/mysocialmediaplan. Getting started in social media can be overwhelming for consultants. This presentation lays out a staged process for dipping your toe into this wonderful marketing channel. Workshop delivered to the Institute of Management Consultants New England Chapter.
Rapport om seksuell trakassering i online dataspillkristineask
"Bug or feature?" Seksuell trakassering i online dataspill. En forskningsrapport skrevet av Kristine Ask og Stine H. Bang Svendsen. Prosjekt finansiert av Rådet for Anvendt Medieforskning og utført ved NTNU.
The Great Tips to protect your Children - InfographicBhavesh Patel
Our infographic provides parents with tips for protecting their children, their privacy and their wallets, when children use mobile applications on their devices.
Presentation delivered at "Is There An App For That?" - a CPD25 event held in London on 25th July 2014. The presentation looks at how people interact with the internet, the popularity of certain tools and how I am currently exploring their suitability and potential as tools for a subject library in Higher Education.
http://www.cpd25.ac.uk/events/social-media-event-event-ref-tg3soc/
These research details are the result of a market research study organized by InSites Consulting in January
2010. This market research mapped the usage of and attitude towards social networks. A total of 2.884
consumers participated in this online survey, spread over 14 countries, i.e. Belgium, the Netherlands, the
United Kingdom, France, Germany, Spain, Italy, Portugal, Brazil, the United States, Australia, Romania,
Russia & China. The results are representative of each country’s Internet population, spread on age (18-55)
and gender.
Worksheet to accompany this is at www.tinyurl.com/mysocialmediaplan. Getting started in social media can be overwhelming for consultants. This presentation lays out a staged process for dipping your toe into this wonderful marketing channel. Workshop delivered to the Institute of Management Consultants New England Chapter.
Rapport om seksuell trakassering i online dataspillkristineask
"Bug or feature?" Seksuell trakassering i online dataspill. En forskningsrapport skrevet av Kristine Ask og Stine H. Bang Svendsen. Prosjekt finansiert av Rådet for Anvendt Medieforskning og utført ved NTNU.
1. Lek og arbeid i World of Warcraft Kristine Ask Senter for Teknologi og Samfunn Institutt for Tverrfaglige Kulturstudier www.kristineask.com
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6. MMO RP G Virtuell verden Opp til 30 000 spillere pr server 11,5 mill. verdensbasis Basert på rollespill system Interaksjon med verden gjennom avatar En spillplattform med mange typer spill Hovedspill: Drepe monster og utvikle avataren
ETTER SLIDE: Vise Eternal HINT: Er ikke helt som på videoen Likevel et spennende fenomen The game I have choosen as part of my study is World of Warcraft. Also called WoW for shot. For those who do not know it: It was released in 2004 by the game company Blizzard it has become the most popular MMORPG, atleast in the western world. To explain the game I am going to explain the genre: The genre is MMORPG or Massive Multiplayer Online Roleplaying Game. Breaking it down: 1) Massive Multiplayer Online: It’s a persistant virtual world, as in: a synchronous graphical representation of a place. World of Warcraft is a tounge-and-cheek version of more classical Tolkiens Lord of the Rings world: swords and magic, dragons and goblins. This game world is then duplicated across several servers, where as much as 30 000 players can be logged in at any time. In total several hundred servers, giving room to the approx 10-12 million players (been a while since player nubmers have been released). So, thats the massive multiplayer. Then there is the Online Roleplaying part. 2) Online Roleplaying: You are represented through an avatar: which can be a dwarf, orc, troll, gnome, elf – going with the fantasy theme. But the avatar is very important as the overarching for the game is to develop this avatar. Both solving quests, but also modify the attributes of the avatar by equipping magical items The last part of MMORPG is the G for Game and its in the gameplay that the avatar is developed. 3) Game: There are many ways to develop the avatar, which means that its better to think of WoW as a gaming platform rather then a single game. The primary game is that of using the avatar to kill virtual monsters. This granst the avatar points and magical items that will enhance it and make it better at (pause) killing monsters. There are other: Killing of other avatars in battlegrounds or arenas Completing of achievements, an achievementsystem that works as meta quests: Like eating 50 types of food, or visit every zone in the game. Ah: Making virtual money Emergent styles of play: Griefing, which is to destroy other peoples play experience. But the primary one is still: killing of monsters and this also can happen in several ways. In my analysis I am going to look at one subset of the killing of monster game:raiding
Kontrasten mellom visjonen for hva spilling er (som jeg må innrømme jeg finner en del i spillstudier) og hva spilling faktisk går ut på.
En lignende brytning mellom den videoen – og hva som faktisk skjer I spill – er det jeg ser når jeg hører om lek og spill slik det gjerne framtstilles. Det blir en visjon av noe som man tror skjer, men har altfor skjeldent noe meed realiteten å gjøre. ” Summing up the formal characteristic of play, we might call it a free activity standing quite consciously outside ‘ordinary’ life as being ‘not serious’ but at the same time absorbing the player intensely and utterly. It is an activity connected with no material interest, and no profit can be gained by it. It proceeds within its own proper boundaries of time and space according to fixed rules and in an orderly manner. It promotes the formation of social groupings that tend to surround themselves with secrecy and to stress the difference from the common world by disguise or other means. ”
The rise of digital games – humo ludens, renewed interest: Also new forms of play occuring The trad def, no longer viable Learning: games are design for critical learning, increase in literacy: collective problem solving, fostering scientific habits of mind Expertise: embodied, external, not something you just pick up Cheating: Rules are indeed there, but they are not necessarely the arbiter of what goes on. Cheating – being able to circumvent code is relevant Emergence: new player practices are developing Work: Its dicotomy is quite descriptive in some cases NOTE: STILL ENJOYABLE! Still fun, flow, immersion. But not perhaps with the ideas of play that we have learned from seeing kids play, cause as user studies have shown: Grownups are the ones that play. The average game player is 35 years old and has been playing games for 12 years. The average age of the most frequent game purchaser is 39 years old. Forty percent of all game players are women. In fact, women over the age of 18 represent a significantly greater portion of the game-playing population (34 percent) than boys age 17 or younger (18 percent).
Need another framework to understand play Powergamer – hacker Now norm Seems more like work then play: long periods of effort with reward in mind
What type of material I gathered: journal, chatlog, videorecordings, just being at the various sites that were in use: blogs, forums
What type of material I gathered: journal, chatlog, videorecordings, just being at the various sites that were in use: blogs, forums
Raiding starts when the character has reached its maximum level, and can only be further enhanced by gaining magical items – which incidentally is kept by these really large and hard-to-beat monsters. So, the idea behind raiding is that you get several players together in order to defeat a really big and tough monster, for a really big and phat reward. So, raids are defined as groups of players banding together that are large then 5. What size such raidgroups are have varied depending on the content the game has put foward, but for the last few years its been groups of 10 or 25. Raiding as a playing phenomenon - first came about in the MMO Everquest where some players decided that if they just got enough people together in game, perhaps they could kill some of the allmighty dragons that were about. This was not intended from the designers, so it started out as an emergent type of play (Malaby 2009?). In WoW however, it has been been part of the design from day one – and as more and more content is added it has been modelled so that more and more players should have access to this – making it one of the games biggest selling points. While raiding and raiding communities initially was seen as an elite activity, it is now a commonplace activity. In the last 3 years it have gone from a primarily powergamer type of play, to something engaging a large amount of the playerbase. Thought it seems that the instrumental type of play that was promoted by powergamers, have been normative and is defining for all those involved (Taylor 2008)
Raiding starts when the character has reached its maximum level, and can only be further enhanced by gaining magical items – which incidentally is kept by these really large and hard-to-beat monsters. So, the idea behind raiding is that you get several players together in order to defeat a really big and tough monster, for a really big and phat reward. So, raids are defined as groups of players banding together that are large then 5. What size such raidgroups are have varied depending on the content the game has put foward, but for the last few years its been groups of 10 or 25. Raiding as a playing phenomenon - first came about in the MMO Everquest where some players decided that if they just got enough people together in game, perhaps they could kill some of the allmighty dragons that were about. This was not intended from the designers, so it started out as an emergent type of play (Malaby 2009?). In WoW however, it has been been part of the design from day one – and as more and more content is added it has been modelled so that more and more players should have access to this – making it one of the games biggest selling points. While raiding and raiding communities initially was seen as an elite activity, it is now a commonplace activity. In the last 3 years it have gone from a primarily powergamer type of play, to something engaging a large amount of the playerbase. Thought it seems that the instrumental type of play that was promoted by powergamers, have been normative and is defining for all those involved (Taylor 2008)
Må empirisk til verks for å se at selv om noen av disse trekkene vedvarer, står de ikke alene. Gir konnotasjoner til den typiske “nerden” VIS FILM! Return
00:27 på Malygos guiden
Fortalt en del om, de som kjenner litteraturen vet hvor mye dette har blitt vektlagt.
… But I do wish there was some way to turn around this virtual phobia of inefficiency -- this terror of being WRONG -- that we have managed to instill in our player base. I honestly think it's one of the greatest challenges facing the game. …the WoW community has evolved in a direction where being badly informed is worse than being a bad player. We're all very quick to judge each other based on litmus tests, such as gear scores, achievements, or proper talent builds, that likely don't measure performance half as well as we want them to. Ghostcrawler, fra WoWs offisielle forum
Det grunnleggende forblir det samme= store grupper som bekjemper digitale monstre Mestring gjelder ikke bare spillet, men også sosiale koder, kunnskap og tekniske hjelpemidler Sosial interaksjon er valgfritt, deltagelse i et spillersamfunn er ikke Evaluering er basert på utførelse ikke opplevelse Standardisering av spillpraksiser, raiding som norm