This document discusses experiencing life through photo keepsakes and sharing memories. It believes that a legacy is made up of life's most meaningful moments that are celebrated through sharing photos with family. Products and services are offered to help families relive and protect these important memories. Tips are provided on how to choose the best compositions and contexts for photos to turn meaningful moments into art that can be displayed and shared. The challenge is discussed of selecting the perfect photo versus the perfect moment to capture in memories.

1. Experiencing Life As Art Through Photo Keepsakes
07.31.17 | SHARLEEN REYES | VP OF MARKETING

2. WE BELIEVE that a legacy is the collection of life’s moments
that matter most.
WE DELIVER products & services that inspire the celebration
of family connections, through reliving and sharing memories.
WE SHARE this mission through our partnership with
Legacy Makers, who personally help families protect and relive
these moments that matter.

4. Family stories
need to be kept
alive and
celebrated
around us.
“Pre-Sharleen”
Reyes Family
Reno, NV 1974

5. 2017 Fall & Winter Collection

6. NEW!
Metal Prints

7. NEW! Maple Wood
NEW!
Bamboo Mounts

8. NEW!
Acrylic Photo Blocks

9. Photo Charms
NEW!

10. NEW THEMES!
Mini Photo Books

11. NEW! Holiday Ornaments

12. Pre-Order Your Catalogs Today!
Available
August 15th

13. Weekly Customer Emails

14. Pro Tips: Designing Beautiful Keepsakes

15. COMPOSITION
+
CONTEXT

16. Composition: Rule of Thirds
Position important elements where the lines intersect

17. Composition: Rule of Thirds
Position important elements where the lines intersect

18. Composition: Don’t “Look Off”
Gaze into the photo, not away from it

19. Composition: Foreground/Background
Select photos with high foreground/background contrast

20. Composition: Diagonal Lines
Human eyes are naturally drawn to diagonal lines

21. Choosing the Right Product
Choose larger sizes
for photos with more
complex compositions

22. Choosing the Right Product
Choose MAPLE WOOD for natural tones or vintage photos

23. Choose BAMBOO for light, contemporary, or sepia photos
Choosing the Right Product

24. Evaluate for Quality
ü Have separate standards for digital images vs digitized images
ü DON’T use a photo of a photo or photo of a frame
ü DON’T use downloaded Facebook photos
ü DO use photo memories digitized via LR
ü Slide or photo negative is typically higher quality than a photo print
ü Be suspicious about small file sizes (< 500k)
ü Snapshots from our own Legacy Republic mobile app
ü Not sure? Order products requiring smaller images

25. Does the Photo Look…
BLURRY? DARK?GRAINY? PIXELATED?
Your Keepsakes products will look that way, too

26. Context: Sentimental Value
What does it MEAN to the customer?
• Rare image of a loved one
• Super special memory or event
• Evokes very strong emotion

27. COMPOSITION
+ CONTEXT =
LIFE AS ART
…and YOU are the artist

28. What is worthy of Life As Art?
10,000 slides in my closet

29. What is worthy of Life As Art?
10,000 slides in my closet
Memory Makeover “closet” size (500-1000 slides)

30. What is worthy of Life As Art?
10,000 slides in my closet
Memory Makeover “closet” size (500-1000 slides)
% to Share (#TBT for the next year!)

31. What is worthy of Life As Art?
10,000 slides in my closet
Memory Makeover “closet” size (500-1000 slides)
% to Share (#TBT for the next year!)
% to Print (prints, small gifts)

32. What is worthy of Life As Art?
10,000 slides in my closet
Memory Makeover “closet” size (500-1000 slides)
% to Share (#TBT for the next year!)
Hang your Life as Art on your wall and relive every day!
% to Print (prints, small gifts)

33. The Life As Art Challenge:
The Perfect Photo vs. The Perfect Moment

34. The Perfect PHOTO The Perfect MOMENT

35. THE PERFECT
MOMENT
elicits a ‘pause for reflection,’
creates conversations and tells stories
about personalities and relationships
in ways that the perfect photo
often does not.

36. The Perfect PHOTO The Perfect MOMENT

37. @sharleenjreyes