The document proposes innovative advertisement opportunities at the Wagah border between India and Pakistan. It notes that a large LED wall has been installed to broadcast the daily BSF retreat ceremony, leaving 3.5 hours available each day for commercial advertisements. Over 20,000 people visit daily to see the ceremony, making it a prestigious location to reach a large audience. Advertisements could include videos, images, or scrolling text messages. Pricing and timing options for advertisements on the LED wall are provided.

2. A Proposal of Innovative Advertisement At
International Border of INDIA & PAKISTAN
WAGHA BORDER

3. Advertisement on L.E.D. Wall
10
16
The LED has been installed for LIVE telecast of B.S.F. retreat ceremony (30 mins
daily) . The total time duration for this grand show is 4 hours daily. The rest time is
3:30 hours ( 2:30 hours before this ceremony & 1 hour after this ceremony ). This
is a big opportunity for your esteemed brand where you can give commercial
advertisement on this prestigious international platform

4. LOCATION
IMPORTANCE
ATTRACTION
This L.E.D. has been installed at Wagha Border, Amritsar
which is most happening border of INDIA & PAKISTAN
More than 20,000 people from all over the world come daily
to see the retreat ceremony
•Amritsar is ONE of the biggest tourist place in INDIA
•Wagha “International BORDER of INDIA-PAKISTAN
•Golden Temple (SWARN MANDIR )
•Jallianwala Bagh
•International Airport

5. Voice Over Of Mr. Amitabh Bachan
Launched
Mr. Amitabh Bachan Guides Visitors Daily About This Ceremony In His
Voice

6. On 22nd of March 2015,
Union Home Minister Rajnath
Singh laid the foundation
stone for erecting new and
permanent seating galleries at
the retreat area in Amritsar to
accommodate more viewers
for the daily flag lowering
ceremony here conducted
jointly by Border Security
Force and Pakistan Rangers.

10. Ticker have become very important and effective part of advertising . It brings
good impact and maximum information via scrolling text . It is very cost effective
method to connect with masses
Scrolling text
Promotions with emotions . promotions with emotions. promo

11. Please Note :-
•The ad duration can be changed and will be charged according .
•Videos can be changed or altered at any time within one day of notice period.
•Still images can also be displayed .
•Multiple videos can be accepted and will be split in total number of slots.
•Taxes as applicable.
Timings Advert .
Type
Advert.
Duration
Slotes per
day
Slotes per
month
3:30-7:30pm Video 10 sec 10 300
3:30-7:30pm Animated 20 Sec 20 600