Compliance Training - From Course to Campaign - Learning live 2013

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The slides that I used at Learning Live 2013. To read more about this approach, check out these blog posts http://tayloringit.com/category/course-to-campaign/

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If you are a Unit Coordinator or Keyworker for the 2014 CFC-O, you must complete the following CBT before you attend the Campaign Representative Training session scheduled at your location. Carefully click through and read each of the slides to complete the training. It should take you about 15 minutes to complete the training. You will be able to print a certificate of completion at the end of the CBT.

Jump Starting Your Talent Communities with Great Content

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Content, content, content. All you ever hear these days is “build it and they will come”. But what content should you be sharing that will attract and engage talented people, leading to the creation of a superior talent community? Furthermore, how can you gain the buy-in from your Marketing Team & Senior Management that is needed to truly support your effort? In this webcast, Katrina Collier will share 10 ideas for quickly creating and sharing valuable content that will attract new candidates, showcase your people and employer brand, and keep your fans (talent pool) engaged. To round it off, you’ll also hear five tips for gaining the buy-in of your marketers and senior managers. Katrina Collier is a Speaker, Trainer and Writer on the use of Social Media in Recruitment and Job Search. Using her extensive industry experience, she shows companies how to use many sites, including LinkedIn, Google+, Facebook, Twitter and more, to recruit the people they need directly online. Katrina regularly speaks at industry events including at the Social Media in Recruitment and Recruiting Through Social Media conferences; she writes social recruiting articles for Jobsite, The Work4 Blog, Computer Weekly, HR Zone and her own blog; and she volunteers as a Business Expert at Working Knowledge, bridging the gap between education and the workplace.

Crafting a powerful story for your product e. quintanilla aipmm - 2013.09.07

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- Have you wondered how to create compelling marketing content for your products? - Have you tried telling a powerful story about your products? - Have you thought how to use a story to create a memorable impression in the marketplace? Powerful marketing content is no longer about the products you make, it is about the stories you tell! We will examine the 5 types of stories in the literature world and how different brands ranging from My Little Pony, Oreo, GoDaddy, and more used different channels, but all used 1 of the 5 basic story types to position and deliver a powerful message platform about their offering. Join Elizabeth Quintanilla for an interactive session on the science and art of storytelling to craft a powerful story for your brand or product. Participate and Win! Participants during Q&A are entered into a free drawing to win a $50 Amazon gift card. Who Should Attend? Anyone that is in a product marketing role, leads a product marketing team or contributes to the product marketing process and wants to ensure all of their products have a clearly defined, understood and powerful story. Why Attend? You'll learn the five basic story types and how they can help you to craft a powerful story for your products or brands. About the Speaker Elizabeth is a positive, people-oriented, performance-driven Marketing Gunslinger, consultant, and speaker who helps clients understand the customer perspective. She consults on: market research, messaging, channel strategies, understanding the impact of emerging business trends, web technologies and strategies, social, and product marketing. Elizabeth actively serves as a Vice-Chair on the Austin Community Technology and Telecommunications Commission. Follow her on Twitter: @equintanilla.

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The Web Strategy Planning Template (2015) helps marketing consultants document their strategy. It will help you define who your buyers are and the best way to communicate with them directly. You are free to use this with your clients. You can co-brand it and use it commercially. It was co-created by Bluewire Media and David Meerman Scott. The Web Strategy Planning Template appears in: "The New Rules of Marketing & PR" by David Meerman Scott "Web Marketing That Works" by Adam Franklin & Toby Jenkins

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Leadership Masterclass PhD students Delft University

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About The Speaker Cindy F. Solomon founded the Global Product Management Talk, a top 10 podcast on the BlogTalkRadio business network reaching 20K listeneners weekly, available on iTunes, Stitcher, and other podcast venues. She created the ProdMgmtTalk Android mobile app. Cindy started the Startup Product movement for product excellence with the Startup Product Summit in San Francisco and organizes Startup Product Talk meetups and digital events for product professionals. She is a contributing writer for the SVPMA, 42 Rules of Product Marketing and the forthcoming ProdBOK. Solomon brings more than 15 years of web development, services and software product marketing and management at such companies as Apple, Vadem, NetObjects and startups in Silicon Valley. She's a startup and product management coach and maintains the global map of product camps and twitter archives. Listen at http://www.blogtalkradio.com/prodmgmttalk Follow on Twitter @CindyFSolomon @ProdMgmtTalk @StartupProduct http://startupproduct.com Contact cfsolomon@gmail.com --------------------------------------- AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance. http://www.AIPMM.com Subscribe: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certiﬁcation: http://aipmm.com/html/certification Webinar Series: http://aipmm.com/aipmm_webinars/ Articles: http://www.aipmm.com/html/newsletter/article.php

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How to Effectively Track Your Marketing Campaigns & Prove ROI

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One of the most challenges jobs as a marketer is proving ROI for your campaigns. There are a multitude of different methods markers use, but the first step is tracking the success and failures of all the channels used for each campaign. The good news is…tracking your campaigns is simple if you know how to do it, and we will show you how in a special on-demand webinar you can download at https://bit.ly/2IpvvkR In this on-demand event, Pinpointe teams up with Effin Amazing’s CEO, Dan McGaw, to show you an ROI tracking method that will enable you to: Track all cross-channel traffic Attribute traffic to different campaigns Understand the impact of A/B testing See what elements of your campaign are producing the greatest ROI And more… If you want to be successful in tracking ROI for your marketing campaigns, this is one webinar you will want to view. This is the slide deck that goes along with the webinar.

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