We surveyed 1,597 professional marketers from 83 different countries to find the answers to this simple question: “What factors predict marketing success—and failure?” We wanted to get real-world numbers to transcend anecdotes and marketing truisms. So we made hypotheses, put them to the test, and were often surprised by what we found. In this webinar, you'll learn: • The correlation between a documented marketing strategy and success. • The real cause of achieving goals versus floundering. • Audience research’s place in the marketer’s toolbox. • The definitive answer on content publishing frequency. • Learn when a quality > quantity approach actually works.