A startup is an experiment designed to deliver new products or services under conditions of uncertainty. At its core, a startup transforms ideas into products through an infinite loop that tests whether its founding ideas will work. A startup is a human institution that acts as a catalyst for experimenting with innovations through repeated testing and learning.

1. Lean Startup
i n f i n i t e s t a r t u p l o o p

2. A startup is a human institution designed
to deliver a new product or service
under conditions of extreme uncertainty.

3. At its heart, a startup is a catalyst
that transforms ideas into products.

4. A startup is first of all an experiment.

13. Rafał Jan ik
@rafaljanik
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