GROWING YOUR POTENTIAL

Propositions for the Golder Leadership Agenda
10 July 2006 Luz design + communications

Growing your Potential
Proposition for the Golder Leadership Agenda
10 July 2006, Luz design + communications

Golder Leadership Agenda
Concept [Growing your Potential]

Making Connections
The continuous line drawing concept introduces a human dimension to the conference. The illustrations are still
abstract enough, however, to permit a wide range of creative interpretations. Their “hand-drawn” quality underscores
a human, people-oriented approach to leadership. In fact, the continuous, flowing lines are reminiscent of individual
signatures: the shaping, helping hand is never far away.

Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

Concept [Growing your Potential]

Drawing on your Potential
The two illustrations presented here correspond to the two conferences. The “garden” illustration suggests that the
participants are planting the seeds of their leadership. They are acquiring the skills they will need for their personal and
professional development. The second illustration, of a mountain climber looking through binoculars, corresponds to
the “action” phase of the participant’s leadership, when vision and action will be required to scale new heights.

The graphic approach is simple and flexible, with flat colors and flowing lines. The “doodle” quality of the illustration
is friendly and approachable, yet it retains an abstract quality that lends itself to broad interpretation.


WORKBOOK AND FLYER INVITATION SESSION 1

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Managing your team


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1
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Golder L eadership Agenda 2006

COVER WORKBOOK
Draw your own conclusions
SIZE: 8 1/2 X 11
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PRINTED: COVER 2 COLORS PMS
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dolor sit amet.

WORKBOOK INTERIOR
PRINTED: BLACK AND WHITE
Golder L eadership Agenda 2006

1 3 5
Growing your Potential
during which you’
Growing your Potential ce ll Golder Leadership Agenda
cul
n
re tiv
e at
ea Context
nf

nd Being accountable
Taking control
Conversations
co

1
gro

2
o (Accountability)
e G lder L
(You’re in control)
Discovery (Discover)

4
wy Delivering on
Th our
l e a d e r s h i p q u a l i t i e s.
Group development
-day

Who I am (Who am I?)
e

1
expectations
(Developing the group)
Framing
Establishing norms
Visions
Confronting fear
ad

(Setting norms)
five

Aligning
Choices (Making choices;
ersh

Ground rules
Building teams
Choose)
Team norms
Setting the agenda
Lead by example Credibility vs empathy
ng

Communication
ip

Self management Trust
zi Communicating)
Clear thinking
Ag
rgi You’ve come a long way…
Listen & learn
e end Reframing
a is an en Questioning
Excellence
Be yourself
Style
Presenting effectively)

VERSO
FLYER INVITATION SESSION 2 RECTO
SIZE: 9 1/4 X 4
PRINTED: 2 COLORS PMS

FLYER INVITATION, NOTES AND DIVIDERS SESSION 2


Attaining Peak Performance

1 3 5
t s in y o u
gh r
Attaining Peak Performance

2
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es
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2

na
la
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sce
Being accountable
Taking control

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Discovery (Discover)

4

per
Delivering on
Group development
Who I am (Who am I?)

ed

son
expectations
(Developing the group)
Framing
Ag enda w il l b

ne
s h ip Establishing norms
Visions

al
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ve
a

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Aligning
r Le
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lop Ground rules
lde Building teams
Choose)
me
Go Team norms
nt. Setting the agenda
the Lead by example Credibility vs empathy
f Communication
2o Self management Trust
se Communicating)
Clear thinking
Pha
You’ve come a long way…
Listen & learn
Reframing
Questioning
Excellence
Be yourself
Style
Presenting effectively)

VERSO
COVER SHEET FLYER INVITATION SESSION 2 RECTO
(LOOSE LEAF) SIZE: 9 1/4 X 4
PRINTED: 2 COLORS PMS PRINTED: 2 COLORS PMS

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DIVIDERS WITH DIFFERENT DRAWINGS
(LOOSE LEAF)
PRINTED: 2 COLORS PMS Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

PERSONAL NOTEBOOK

INTERIOR PERSONAL NOTEBOOK
PRINTED LINES IN GRAY
TWO RIBBON MARKERS

COVER PERSONAL NOTEBOOK
TERRACOTA LEATHER
SIZE: 8 3/8 X 12
256 PAGES
DEBOSSED LOGO AND PERSONALIZED COVER


PACKAGING SLIP CASE

SLIP CASE SESSION 2
SLIP CASE SESSION 1
SIZE: 12 X 9 3/4
MATERIAL: POLYPROPYLENE FROSTED
PRINTED: 1 COLOR PMS FLEXOGRAPHY


Building Character

Concept [ Building Character ]

The Power of Character
In today’s world, our global culture is drawn from the imagery of films and television shows.
These images have a potency that easily transcends national, linguistic and ethnic borders.
At the same time, the characters depicted in these cultural references have universal significance:
Dorothy’s quest is timeless and poignant; Batman and Robin’s pursuit of evildoers never
ends; the “western” retains its sense of adventure; and Pepe Le Pew remains the standard
illustration of how a powerful idea drives behavior.



Building Character
The mythic figures have in common a strong central character that guides their actions
and that resonates throughout the narrative. Leadership is being able to ascertain
these lessons and to make them your own. It is, ultimately, about building character.



An imaginative springboard
Graphically, this approach uses archival stills from famous movies, cartoons or television
shows, juxtaposed with one or a few simple words that open the possibilities for discussion
and analysis. They form the foundation situation from which a lesson can be drawn about
leadership — its attainment and exercise. These visuals act as an imaginative springboard for
discussion, and serve as a lighthearted take on leadership. Indeed, they are hard to resist
for their humor and wit.



... the skills you acquire during
the conference, represented by the
ruby slippers, will transform you
as a leader. Your new skills will
enable you to transform situations;
to transform a group of people
into a team; to create something
out of nothing...


BROCHURE/INVITATION [ Building Character ]

Leadership focuses
on the creation
of a common vision.
It means motivating
people to contribute
to the vision and
encouraging them
to align their self
interest with that of

align the organization.

L E ADE R SH I P AGE N DA 2 0 06

ENVELOPE BROCHURE/INVITATION COVER INTERIOR
METALLIC PAPER SIZE 5.5x10.5 (FOLDED)
ACCORDIAN FOLD


BROCHURE/INVITATION [ Building Character ]

align transform partner believe

BROCHURE/INVITATION: USED AS AN IMAGINATIVE SPRINGBOARD FOR DISCUSSION
SIZE 5.5x10.5 (FOLDED)
ACCORDIAN FOLD


BINDER [ Building Character ]

1
2
GOLDER LEADERSHIP AGENDA
Workbook for Sessions 1 & 2

BINDER COVER: SESSION 1 & 2 BACK COVER
METALLIC MATERIAL
EMBOSSED


BINDER & DIVIDERS [ Building Character ]

1

2

align 3

4

3-RING BINDER INSIDE DIVIDERS
METALLIC PAPER AND REGULAR PAPER


DIVIDER & INTERIOR TEMPLATE [ Building Character ]

BACKGROUND

Recent studies of highly successful firms reveal that the There are two components successful companies use to address leadership.
First, is to develop a broad base of leadership attitudes, knowledge, skills and
organizations that are most effective, best lead and managed,
behaviors across the organization, establishing leadership as part of the culture
have leadership founded in their cultural values and system. They
1 of the organization. Second is to provide specialized advanced leadership
also develop a strong feeder pool of candidates to fill succession training for select group of employees to ensure leadership continuity, part of
needs. Jim Collins, in his book “Good to Great,” notes that all but succession planning. The Leadership Agenda focuses on the first component.

one of the companies that made the transition from good to great
did so under the leadership of individuals that emerged from
WHAT IS LEADERSHIP CULTURE ?
within their own companies. From a cultural and historical point
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of view, Golder’s success also has depended upon its leaders
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1
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1 1
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WHY DEVELOP AN INTERNAL TRAINING PROGRAM
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align
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GOLDER LEADERSHIP AGENDA 2006 GOLDER LEADERSHIP AGENDA 2006

DIVIDERS INTERIOR PAGE TEMPLATE
SIZE 8.5X11
BLACK & WHITE LAZER COPY



THOMAS L. HOFFMANN

PERSONAL NOTEBOOK INTERIOR PAGES
EMBOSSED METALLIC MATERIAL

Leadership Agenda Presentation 30 June 2006 Luz design + communications www.luz.ca


brochure used as an imaginative
springboard for discussion!

CARRY-ALL BAG EMBOSSED LEATHER NOTEBOOK INVITATION USED AS AN IMAGINATIVE SPRINGBOARD FOR DISCUSSION


The Power of Character


Patterns in Leadership

Concept [Patterns in leadership]

There’s more than one solution to every problem
This approach is simple, elemental and intellectual. It illustrates how leadership requires a creative intelligence to marshal
people and resources into a unified and effective whole. The individual geometric pieces are “meaningless” on their own,
but when joined in the correct combination, they coalesce into a meaningful whole.


Concept [Patterns in Leadership]

The attributes of this particular approach are compelling:
• The flat colors and shapes are iconic and lend themselves to a wide range of simple graphic treatments

• The creative and intellectual dimensions of the puzzle reinforce the attributes required for leadership

• For example, the completed shape can serve to represent several entities:

:: The team: where every :: The company: where :: The individual: who is :: The conference itself: whose
member serves a distinct every division serves a made up of disparate five days and two phases also
purpose and brings a similar function elements that need to be make up a unified whole whose
distinctive set of skills unified and ordered meaning will become apparent
and attributes (hence the with time and distance
unique shape) to the team


POSTER SESSION 1

It takes creativity
and vision
to be a leader.

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Golder Leadership Agenda 2006
Session 1

POSTER RECTO VERSO


WORKBOOK SESSION 1

1
1
Session
Session

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ExPLORE LEAD
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Patterns in leadershiP
Leadership Agenda 2006

WORKBOOK INTERIOR
PRINTED: BLACK AND WHITE
3 30 LEADERShIP AGENDA © 2006

WORKBOOK COVER
1 Session
SIZE: 8 1/2 X 11
PRINTED: TWO COLORS PMS
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and vision
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5 30 LEADERShIP AGENDA © 2006

POSTER SESSION 2

A leader brings order
to seeming chaos.

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1 2 3 4 5
DISCOVERING: LEADING: BUILDING: COMMUNICATING: DELIVERING:
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On Expectations
Effectively
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Golder Leadership Agenda 2006
Session 2

POSTER RECTO VERSO


NOTES AND DIVIDERS SESSION 2

2 Session

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Se
2

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COMMUNICATING: Effectively
DAY
4
BUILDING: The Team
DAY
3
LEADING: By Example
DAY Lorem ipsum dolor sit amet, con-
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Patterns in leadershiP DAY
Leadership Agenda 2006

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DIVIDERS


PACKAGING

Wo ad
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bo rs
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a

1
Se
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Folded cardboard liner

Loose sheets

SLIP CASE


PERSONAL NOTEBOOK AND APPLICATIONS

toM hoffMan

PERSONAL NOTEBOOK BAG POSTERS

GROWING YOUR POTENTIAL

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