Lead scoring is a process that assigns a numeric score to marketing leads to differentiate prospective from non-prospective leads. The document outlines a lead scoring method from LeadSimplified that scores leads based on their budget, necessity, time frame, and decision-making authority on a scale of 0.25 to 4 points. By scoring leads, companies can prioritize targeting the most qualified prospects, improve conversion rates, speed up sales cycles, and ultimately convert more clients.

1. www.leadsimplified.com Improving Conversion Rates with Lead Scoring

3. Current Situation your set of leads

4. Current Situation A normal lead - Gives No idea of its importance

5. Situation with Lead Score A lead with score - Gives you clear idea of its importance

6. What is Lead Scoring? It is a process to differentiate your prospective leads from non-prospective ones.

7. Lead Scoring using Lead Simplified Factors Budget 4 points Necessity 3 points Time 2 points Authority 1 point 10

8. Budget - 4 points Lead Scoring What is the budget of the prospect? Class I - 4 - Excellent (will buy my product) Class II - 3 - Good (Can buy my product) Class III - 2 - Fine (May buy my product) Class IV - 1 - Poor (Chances are less)

9. Necessity - 3 points Lead Scoring How much is he in need of the product? Class I - 3 – Needs it badly Class II - 2 – Does have some need Class III - 1 – No real necessity

10. Time - 2 points Lead Scoring How soon would he buy? Class I - 2 – Very Urgent Class II - 1 – Soon Class III - 0.5 – No idea

11. Authority - 1 points Lead Scoring Is he the decision maker? Class I - 1 – Yes, and only one. Class II - 0.5 – One of the many. Class III - 0.25 – No.

12. Improves conversion rates By targeting right prospects Benefits

13. Speeds up the Sales Cycle Benefits

14. Summary Study your prospects

15. Summary Convert more Clients

16. Solution Lead Simplified

18. Contact Us Summary www.leadsimplified.com Lead Simplified Lead Management Simplified [email_address] +91 (044) 42660666