1. J anet Wang S trategic Planning
Portfolio

2. Neon (Ne)
Although a very c ommon element in the
univers e,
it is rare on E arth.

3. about the book table of c ontents
T is a o pa n f okrmm t e t ia i A
h is c m ilio o wr f
t o yim a M m d my firs t time one
S h o E ey in e c sdis h rsl f t mo
c o l vr h g n l e te eu o a e
. t o t a f
m d.
in s relive the good times four
M ta m t tl e h t y t n et o t uio is
yem ae e m ta m s o g s c nr tn
s l r ib
m a il t f n lo p x n se in ld ce a t
y bit o u ec m l a d em g isrp n
y n e y keeping ideas alive
in r a n t s p c u k, a dh h h te
f m t ino im l h ns n ig l th
o io e ig s even
s nicn p ins
ig ifa t o t.
s helter
E c sdae o r ae td s h h xm l tis
n l e r f cs s ie wic ee p yh
o u u if ten
a po c t po l sl g
p rah o rb m o in .
e v
about me twelve

4. my firs t time
c hallenge
Pee tentb coue
rvn t o ac s.
e
ins ight
T e ir c ae e d g s g a dte x eie c,
h f t ig rt is isut , n h ep rn e
s t in
u c mot l
no f a e
rb .
s trategy
E c ua e en t b f n a o th a k ad es
n o rg te s o e r k b u te wwrn s
a
o te f t ig rt ep rn e ote wlh oe
fh irir c aet x eie c s h y il o s
s e c
t n t oit g in
o o d aa .
A c u t l n r Jn t a g&sb l M r e
co n P n es a e W n I ea at z
a : a l in
C pw e: S ek O aia
o y r r h sa cs
it
At irc rM h l W lc
rD et : ic ee aae
o l l
oe
n

5. c hallenge c o nte xt target ins ight
T b c oue teed gpee t l
o ac s is h l in rvna e
a b C r n a dp s cm a n fc s n et,
ur t n at a p ig so u o d a
e h W oae urn a ts o in cm a n
h r c r t ni- m k g a p ig s
e T e ir c ae e
h f t ig rt …
s t
cue f isae d a il a dd a in
a s o d es, isbit n et
y h a in , a dwan s.
g g n e kes f in t a et
a g o fc
il f ? “O e say ey u hd le h f t
n uu l vr m c is s isir
l ik s
te .S
hU . c ae e T s fr ig rt s ut e
ig rt . at o c ae e m s b
t e t
I o s oe
f u m k…
y 1 2P f Ila yrda ig rt o c
, u . ae d t
f r ie c ae e n e
t aq irds w … ” – T e sc o g o
c ue l lo y h P yh l y f
o
E ey er
vr ya… Y uwlie
o il .d o tic, b t n t h b u l
rw e u I o a a ita
’m E eya L in
vr y iv g
d
M r ta 4 0 0 p o ld f m
oe h n 0 ,0 0 e p ie r
e o Y uwle o .
o il t l
g d ue.
sr
Y uae v t .
o r a icim + T e ir c ae e d g s g a dte
h f t ig rt is isut , n h
s t in
tb coue
o ac s. D N T E e te e n p r n l ,
O O . vrh d f t es a y
ia o it ep rn e u c motb .
x eie c, n o fr l
ae
E c dy
ah a… D ah T e se l m r l h c n e t f et
et. en f im ot. T e o c p o d a
e a h tl e O t d sm tin
e m N To o o e g
l h
3 5 k s r te f t ig rt .
,4 0 id t h irir c aet
y s e is if u t gap
df l o rs .
ic t a dI d it
n ’l o .
l
8 0k s eo e e rg l, d il
5 id b c m n w e u r ay
a +
s o es
m kr . A in . T e s t pe g t go a go in u
g g en ine rt et l s rw g p
r in d S n r t u. I a ig sh osn r
e io Sa s ’m h h c o le io.
t
a dm trg wic is tate
n auin , h h at c .r iv R sac so s a
eerh h w Im
T b c oue a ot las s b h d
o ac s is l s a y et l e
m w a is ep c l sse t lt
s eiay ucpib o
l e opportunity
d rga o se c…
uin d l cn e
e W an s. T e s r le t t e h a a
e kes en aeikl o a tis s
y k tb coue
o ac s.
c ae g t te pid a drs o d
h ln e o h ir r e n ep n
l + I ae m r ta 34c ae e t f l
t ks oe h n - ig rt s o e
t t e
Pee tentb coue
rvn t o a c s.
e whd fn e opoe h y r
it e c t rv te ae
ia Il n e Ef t Iae o n e s lg
nu cr fc. h v yu g r ib s
fe e in o t f o t lvr o tu ds o in . –
u o c nr oe c nin e m k g
o
s o g rh ntb co
t n e ta o a c .
r a df n s h l k
n r d woo
ie o wy u.c m
hq it o
u tm.
po e
T e oe td ns ee x oe t a ts o in
h m r s e t wr ep sd o ni- m k g
u = Fs t e m k gd e n t q ah b u l
ir im s o in o s o e u la ita
t
s trategy m sa e, te oe c e te wr t s o e
esg s h m r in l d h y ee o m k.
in D fn h hsh osn r h h s rd1
e t ig c o le io wo a t
ia ie s o in .
mk g
–sie c d il o
c n e ay m.c o 2c ae e
r ig rt st
W e yu rh it natn it eo e
h n o po ib a c , b c m s
io
m r at c e B t a atnis n
oe ta t . u if n c
r iv io a
o tn it eo e l s eirb .
pio , b c m se d sa l
s e
+
Fs c ae e x eie c is rs a d
ir ig rt ep rn e gos n
t t
a k ad
wwr.
E c ua e e n t b f n a o th
n o rg t s o e r k b u te
e a
a k ad es fh irir c aet
wwrn s o te f t ig rt
s e
ep rn e ote wlh oe on t oit
x eie c s h y il o s t o d
c
aa .
g in
Firs t time s moking does NOT have to lead to habitual s mokin
to
w

6. c reatIve s trategy
M Fs T e M n f tim ep rn e
y ir im – a yir t e x eie cs
t s
d n t e pt te hp . If tm s f t
o o l u o h ir ye n a , otir
iv c s
t e x eie cs r a k ada d
im ep rn e ae wwr n
u c mot l
n o fr b .
ae interac tiv
e
print ad
A d -M nl u
u io o o g e
o
d sr in te
ecib g h
youtube
u es a d
n ay n
&
u c motb
n o fr l
ae
hulu ad
n tr o a ir t e
aue f f tim
s
ep rn e
x eie c.
C lc n o in iv u l
oet s f d id a
l io
t n s ek ga o th
e s p ain b u te
e
s p o t i f y / m u s i c s i t e a d a k ad es fh irir
wwrn s o te f t s
c ae e x eie cs
ig rt ep rn e.
t
twitter
tre
he

7. relive the good times
c hallenge
Poet n go N t ’s u sr e b s in 0 2
rt a d rw e l sb cib r ae 2 1 .
c fix
ins ight
Iif wr a oie a e eet te u b r fo s e e
f e ee m v , g rfc h n m e o rl w’v
l l s e
p yd le w’v sid a dp t w’v ep rn e .
l e , in s e e a , n ls e e x eie cd
a o
s trategy
C nin e u t g tort wh e l a drle h g o
o v c o ra e t e e it N t n e te o d
r ir fix iv
t e.
im s
A c u t l n r Jn t a g& a e See s
co n P n es a e W n Jm s t n
a : v
C pw e: S ek O aia
o y r r h sa cs
it
At irc rK a e b
rD et : ir W h y
o
fr
ou

8. c hallenge c o nte xt ins ight
opportunity
P b p re tno N t ws a t b
u l ecpio f ef a t e y
ic l
ix in d O l4 o
n % f →
y M v s n T . so s r a oete
oie a d .V h w ae c lcl iv
a a e pe d is no te o p n’s
n t m t iv io fh c m a y
t d S b cib r lt
u sr ese f v u lo u e t io o o r e: R a
isad c m na n f u l s e l
t iv , N t U es
e l sr
fix :
D D& t a in b s es e m ns
V s em g uin s sg e t
r , d e otis c e t
u t h in id n A vr in t
det g o
is im g e , a daaa lfre l .
a in d n vil e o rp y
b a 1%
7 U dr 4
ne2
c u l wha re ces.
o p d it pic in rae
e c r n o l sd
ur t r p e
e a
4%
8 2- 4
54
R s r N t ’s rn rp t io a d
et e e l ba d e ua n n
o fix t S tf tno c r n
ais cio f ur t
a e → c s m r is o
ut es n t
o Iif wr a oie a e eet te
f e ee m v , g rfc h
l l s 4%
3 3- 4
55
sae re a dtu m re c p t it
h r pic, n h s akt a , o s c s m r is t h h
ut es s lig
o il a eic n ue f
n f ie t s o
f n m e o rl w’v p yd le w’v
u b r fo s e e l e , in s e e
e a 1%
8 5+
5
iniapecahl e .
itlr- rs e l
vs N t ’s
efl
ix sid a dp t w’v ep rn e .
a , n ls e e x eie cd
o
M s rc n Q
otee t 4 → m rein $
aktg
O l1 % o N t ’s sr ae g 5 +.
n 8 f e l ues r a e 5
y fix
Poet n go N t ’s u sr e b s
rtc a d rw ef sb cib r ae
l
ix fa c lso ta
in n ia h w h t
s
in 0 2
21. N t h s la y
ef a aed
l
ix r
B M r t 3 % o te o u tn 5 +, a d
ig ak . 0 fh p p lio is 5 n
e a
R g in dm s o it
e a e o t fs
tis il n in rae
h wl l ces.
oy
U . cs m r
.S ut es
o .
A A eic n un 5 eey
n m ra trs 0 vr 7
N t so lt e h o p r ny ogo a e
ef h u a tis p ot itt rw n w
l
ix d k u sc n sA R ) T u, 4 % o
eo d ( A P. h s 5 f
ue b s.
sr ae te o u tn il e 5 b
h p p lio wl 5 + y
a b
target 2 1 ( SC nu)
0 5 U e ss .
B t h?
u wo ...
A o N a R t m n. A e 5t 6
t r er e e e t g 5 o 5
ir W hM n y H ue o s ed db a us
it o e. o sh l h a e y d l
d t
+ 5 - 4h v a e ia n t ot
56 ae m d n e wr h
R livlT c - av. H v a m r
e te ehS vy ae s at
a y o 1 t e ta rp r dfr
f 5 im s h te ot o
e
brand s trengths p o e n /r
h n a do a us n e 3 (W )
d l ud r 5J T
t .
c mot lwh
o fr b it
ae
W y o lN t b a o dm t frh
h wu ef e g o ac o tis
d l
ix h e a a dinen t
m iln t er L e t A o t A us 56 ue h inen t
ikl o d p. d l 5 - 3 s te t e
y t r
s trategy ad ne
u ie c? sr g
ufin o a e u r ais If t
n rg l b s . n a
a c
+ 7 % o te ae n e ig t
0 fh m r o l r h
in
C nin e u a d n e ort wh
o v c o r u ie c t e e it
ir L ret o t t ibay
ag s C ne L rr
n H v Fe T e
ae re im . nw
o.
N t a drle h g o t e.
e l n e te o d im s
fix iv =
T sr te igart e h is sac o
o ev h d it eir wo in erh f
e l e 3 % o m v g es r 5 +.
7 f oie o r ae 5
m v s h t p n rmyuht rt m n, b in
oie ta s a fo o t o e e et e g
ir
teed r c ne t ra t a dd phis
h l e in o t be dh n e t a
a n D it R t e
iga e e
l ir
m siv a vna e
as e da tg .
Es tU e
ay o s
N t is eo n e f it ue inef e
ef rc g izd o s sr t a
l
ix r rc
ep rn e T is a es a o tnfr o e n
x eie c. h is n ay d pio o sm o e Only 18% of Netflix us ers are age 55
wois o fr b wh b t o s e ia e in
h c mot l it, u n t p c l d ,
ae iz
uin c r n t h o g
s g ur te n l y
e c o
fe
iv

9. c e t v s r t gy
r a I e ta e
R le h G o T e –
e te o d im s
iv
E c ua e t o e oie
n o rg a h m m v M v s n te
oie a d h
wt in b rm d go rag t
ac g y e in in u t e
h r ep rn e f oie
x eie c o m v
o te oie f mte p s ta
fh m v sr h ir ath t
o wt in f m
a h gr
c o
rfc te ra t a dd pho
eeth bedh n e t f
l m m ns yu
o e t in o r kn l a
i de d
te m m rs n ep rn e.
h ir e oie a d x eie cs p s rm m ein
at e e b rg
:
ta f t a a d
h tir d t n
s e 1 7 oK d
.3 % f in l
e
div- s it yu
rein wh o r ues r a e 5
sr ae g 5 +
f ns
r d.
ie ( m zn o )
A ao .c m
di r c ma l r
e t i e
Ite omo a ina e ico h n ta o e s
n h fr f v t m rp o e h t p n
g
pr nta s
i d t a oyiv gro m v wt in st g
o c z lin o m oie a h g e in .
c t
A e 5 ae he t e m r le
g 5 + r tre im s oeikly Srn pe rn e m n a e 5 fr rt
t g rf e c a o g g 5 + o pine
o e d
ta te e eap b t ra pin
h n h g n rl u l o ed rt
ic m ilC ie akt .c m
a. ( h f r e o )
M er
s
ix
n wp p r ( aktg h r .c m
e s a es M re C at o )
. in s

10. keeping ideas alive
c hallenge
H ls a b s ess eo e oe o p t e
e m l uin se b c m m r c m eit .
p l iv
ins ight
B h deey ra e t pe e r a a ra f ue
e in vr get nr rn u ws geta r.
e il
s trategy
G e nrpe e r te o fe c t c nin e ain rk.
iv e t rn us h c n n e o o tu t g iss
e id k
A c u t l n r Jn t a g&sb l M r e
co n P n es a e W n I ea at z
a : a l in
C pw e: S ek O aia
o y r r h sa cs
it
At irc rM h l W lc
rD et : ic ee aae
o l l
svn
ee

11. c hallenge c o nte xt tr e
ag t i n i gh
s t
S a b s ess r a ig ifa t o p n n
m l uin se ae s nicn c m o e t
l W a ae m l uin se s u g gwh
h t r s a b s ess t g l it?
l r in S m sy h t nrpe e r ae on n t
o e a ta e t rn us r b r, o
e T e o re o te e e t pe e r
h J un y fh n w nr rn u…
e
o te .S eo o y
fh U . c n m . m d ta te D Aped p ss h mt
a e h th ir N r- is oe te o
S l ? C nu e C n e c I e h s
as
e o sm r o f n en x a
id d cr in rit
et t s
a a … E R K ! M mn
U E A o et
Mor t a h lf of U.S s lesa d overh lf of
e hn a . a n a re –C nu e C neec B ad
isn o sm r o frn e o r Y u el e o , du k n h b lfh to
o f l G d rn o te e ta yu
e ik ie
pr a e s orj
iv t ect obsa e a tr ta t s ll
r t ibu ble o ma N vl S ein
oey ek g
t → h v sl dte ol b g s po l . T e
ae o e h wr ’s ig et rb m h
v d e
bu in s .
s es es F n in ?A cs t ce ita k a te
u d g ces o rd rns th e oio ah ha da rn le uho s u t
m tn lig n de a rs b t c
in r s
b t mo c n en..5 % syh y
oto f o crs 0 a te do A c m lh e t re →
co p m n Divn
is T eN s t
h a cen yu a il t tin citay
o r bit o h k r l.
y ic l
S a b s essae eeac ae g s
m l uin se f svrlh ln e:
l c l n t a t l n aio a
o wn ao –N tn l
a Fd rtn f
e eaio o E t epr eu
n r en r
↓ sl f mte c n m rcsio
a sr h eo o ic ees n
e o
I e e d n B s es ( F )
n p n e t uin s
d NI B C n et
of n
id → F ir a B g s
ay l e in…
te
↑, lg ra dm r d t ue c m e os
a e, n oe is ib td o p t r
r r it C m eitnwhb b s es
o pt io it ig uin s? Y u eid t g fr …
o d c e o o o it
S a b s es o fe c re
m l uin s c n n e iss
l id in h c net f sc tta id le te
te o t o a o ie h t o s h
x y iz
A cs t l it f d g
ces oim e u in
d n
frh fut c neuiv m nh-
o te o r o sc te o t
h e t pe e r n e vt h t cl r
nr rn u a d l a s im o e bit
e e e e y
Ie rtgn w eh o g sss m , a d
n ga
t in e t n l ie, yt s n
c o e NI
FB
oppor u i t
tn y s tsSee o sM r Z ceb r, a d
t u: t J b , ak u kreg n
a v
pa te
rc s
ic
D n lTu p
o a rm .
d
H wvr
o ee…
N o e a s b u te a y im s t e o s
o n tk a o th m n t e Se J b
l v
H ls a b s ess e o e oe
e m l uin se b c m m r
p l
f e b fr h sced d
a d e e e u ce e .
il o R a y it
el H s
it …
c m eite
o pt .
iv “9 % o s a e t pissa wh te ir
0 fm l ne re f itin h f t
l r il s
toyas f p rtn -S A
w er o o eaio .” B F w if n, e t pe e r ko wa te’r
e , a y nr rn us n w h th y e
e
H lte p r e et rc e, d fe
e h m us b s pat s e
p u ic in E t pe e r ae ic s f o s n sl
nr rn us r v t o c nt t e
e im a f d in te ir t e W a itae t b ila
o g h f tim . h t t s o ud
s k
m t s a dp l m r c s m r
e ic, n u in oe ut es
r l o . “Af q e t a s o b nrpc is
r u n cue f a ku ty
e d u t e a s te c m ae h ir e in te
o b b cue h y o p r te b h d h b s es a o p t c nrs t c m gu
uin s is c m le o t to o in p
e a
u d ra itiztn T is ot a eu o
n ecp a aio . h is f n rsl f
l e t se e sl s oeeyn e e cne s g
cn s e e t vr e l ’s e t t e
v o s ra whte e.
it h id a
p o p n in rte ta eo o ic
o r l n g ah rh n c n m
a p r r a c.
ef m n e
o
c n itn” –S a B s es T eAt fh Sat
o d io s m l uins – h ro te tr
l B h deey ra e t pe e r a a ra
e in vr get nr rn u ws get
e
T e n e t b rm d dta itae f ue
h y ed o e e in e h t t sa r
k il f ue
a r.
il
s r t gy
ta e T e t g lis te t t
h s u g in h s r–
r e a t sce d
o u ce .
R m v te a o o f ue n g e
e oe h t o f il a d iv
b a r G t gtru hte ir f yas
et ho g h f te er
in s w ,
e t pe e r te o fe c t c nin e
nr rn us h c n n e o o tu
e id b il gte ae o a uin s ta wl s
ud h b s fr b s es h t ilat
in l .
t in rk.
a g iss
k
It Takes Failure to S uc c eed
eh
ig t

12. c e t v s r t gy
r a I e ta e
K e in I a Aiv – C n et e e t pe e r
ep g d s le o n c n w nr rn us
e e
whsao e e t pe e r E c ua e
it esn d nr rn us n o rg
e .
e t pe e r t fdrf e ec oh r
nr rn us o in e g in ah te.
e u
IT e Ofe - R ahte
n h ir f s ec h
ic
c a t ng
h tI
N se t nrpe e r h /e
acn E t rn u in ish r
e
ofe te of so .
f , h c fe h p
ic e
w in op rt a h t g
e c roae c a in
t
f cio ta fs r
u tn h tot s
n e
e t pe e ro
nr rn u- -
e t
e t pe e r
nr rn u
e
c nestn a d
o vr io s n
a
sp otD c sio s a
u p r isus n cn
.
rn e rmq etn t
ag f o us so
io
fd grsucs
in in eo re.
c fe s e v
o fe le e
Ieate o m ny
n rciv C m u it-
t
P r e whte m l
at r it h S a
n l
bl g pa t e s i ps
o rn r h B s es ueu( B ) a
uin s B ra S A, n
aed et lh d
la y s b e
r a is
F a r b gp s b
e t e l ot y
u o s rsuc a dc m u it
eo re n o m ny ,
sces lnrpe e r wo
u csf e t rn us h
u e t im rv rsucso
o poe eo re fr
h v a et lh do le l
ae n s b e n b g
a is in o n w nrpe e r A
e e t rn us s
e .
a dflw g sc a G y
n oo in , u h s u
l m n n w nrpe e r
a y e e t rn us
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