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How the Modern Family
Saves and Shares Memories
Offir Gutelzon
2003
2011
2007
http://youtu.be/AAU5lY4oxeU?t=8m54s
Oct 23rd, 2001 Steve Jobs
They store photos
and videos
in various locations.
over
of parents Said
Survey provided by Nielsen
Nearly
Parents are worried they
will not be able to access
their family’s memories
in the future because
they’re saved in so many
different places.
said…
Survey provided by Nielsen
Save
Save photos & videos of your family’s
memories: firsts, vacations, artwork,
toothless grins, birthday parties,
graduations, holidays, and other special
moments & mementos.
Personalize
Create a memory timeline for each
family member that can grow right
along side of them.
Record
Record yourself, your child (or both)
sharing the story behind each photo
to enhance the memory.
Private
Invite family members and loved
ones to be your family’s “fan”
so they can access your wonderful
memories on their phone or the web.
Connect
Parents, grandparents and loved
ones can leave voice, video and text
comments on each memory to enrich it
with love.
Access
Look back at your wonderful memories
that are enhanced with your family's
voices, videos and comments...
for now, for later, for ever.
@offirg
@keepyme

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How the Modern Family Saves and Shares Memories

Editor's Notes

  1. It is a pleasure to be here with you today, and I want to congratulate Evan and all of those who worked hard to make this summit happen.
  2. Images, video and computer vision has been part of my all professional career- I co-founded PicScout at 2003 - where we became the market leader in image tracking. in 2007 we introduced picapp, where we showed the world how images and ads can work together, in 2008 as a CEO I introduced the ImageIRC which paved the road to make friction-less licensing possible. In 2011, I sold PicScout to Gettyimages and became their VP Business Development.
  3. This is where my new adventure started, when i moved with my family from Israel to NYC in 2011, and started to imagine how to put everything I know and everything I was about to find out into a new way for families to save and share memories
  4. Let’s take a step back and review everything we are talking about today More photos - 24/7 photos Wearable Algorithms - Automation More and more storage Here is what the older generation things about taking so many photos. This is Mr. Nentanyahu the prime minister of israel.
  5. How did we get to this point? Less then 20 years ago, people took 36 photos to save their precious memories
  6. Parents used to print those photos. The non-blurry ones went into an album. The rest of them were left in the envelope.
  7. The outcome was true joy. The whole family could easily access their photo albums again and again to re-experience their wonderful memories. But in 2001 when the digital cameras came to the mass market, taking more and more photos became easier and easier, and printing wasn’t necessary.
  8. And technology didn’t stop there Iphone debuted and then Glass and more and more photos are being taken
  9. and social media is where everybody sharing all those pictures
  10. and they storing their hundreds of thousands of photos on the cloud
  11. But it all came at the expense of this experience - the Human element in memory saving.
  12. In a recent survey Keepy conducted with Nielsen some interesting results showed up - We are going to release the full survey in the near future, but i will give you a sneak peek today.
  13. Which is kind of bad news for human kind.
  14. And they are right, because sitting in on the couch surfing between files on dropbox, instagram facebook and other various storages isn’t the same as looking at a curated photo album
  15. This is why we re imagine what memories should look like in the future with the technology available today
  16. What the future is look like? It is combining the Videos, photos, voice and even offline content into one family timeline
  17. We want to make sure every family member has his own place
  18. We wanted to keep those memories fresh for ever so recording voice or video story needed to be easy
  19. We wanted make the experience intimate so only loved one have access to the memories.
  20. We wanted to capture what grandma has to say about the moment in video voiceover or text
  21. And most importantly we wanted the memories stay accessible live and fresh for now for later and forever
  22. I look forward to being a grandpa one day and looking through Keepy with my grandkids. Of course, with the rate that technology is developing we’ll be looking at keepy on the palm of our hands… or in a hologram… or programmed into a chip in our brains, but at least their memories are now curated, stored, enriched and all in one place so they can experience them…