This document provides a 12-month marketing plan for an independent musician. It includes releasing singles on Spotify and YouTube in months 1-3, releasing an EP on streaming platforms and for purchase on iTunes in months 4-6, scheduling live performances and interviews with blogs/magazines in months 7-9, and releasing a full-length album with accompanying music videos and touring plans in months 10-12. The overall goal is to build awareness and a fanbase through digital and live promotional strategies over the first year.