The document outlines a shelter sale strategy for Svay Rieng province in Cambodia. It details the market potential in the region and establishes human resources including a Business Development Manager and three Shelter District Sale Coordinators. It divides the province into three sales zones and provides descriptions of shelter products and a promotion plan. The strategy also includes a three-month budget, action plan, and several annexes with supporting documents.

1. Shelter Sale Strategy Outline
1- Background of the Company :
2- Market Potential
2.1- Svay Rieng province
2.2 Market Data Collection : (tools and meeting)
3- Human Resources
3.1 Business Development Manager : (01 pax)
- Qualification
- Compensation : Basic + Commission
- Responsibilities
- Sale Target : according to milestone
3.2Shelter District Sale Coordinator : (03 pax)
- Qualification
- Compensation : Basic + Commission
- Responsibilities
- Sale Target : according to milestone
4- Territory & Deployment :
Zone1 : Kampong Ror , ChanTrea and Svay Teap
Zon2 : Rormeas Hek and Ramdoul districts
Zone3: Svay Chhrum and Krung Svay Rieng
5- Product Description and Promotion :
5.1 Product Description
5.2 Promotion
6- Budget Allocation for the 3 months – to achieve
milestone one
7- Action Plan for first 3 months
8- Annexes and Reference
a) Annex A: Village Sanitation
b) Annex B: HH Questionnaires
c) Annex C: SA & LA Commission
d) Annex D: Customer Record Card
e) Annex D1: Monthly Sale Record
f) Annex E : Shelter Type 1
g) Annex F : Shelter Type 2
h) Annex G : Shelter Type 3