The Indian media and entertainment industry grew 11.8% in 2012 to reach 918 billion rupees total billing, and is projected to grow at a 14.2% CAGR to reach 1785.8 billion rupees by 2018. As an outdoor media provider, Global Advertisers has played a key role in campaigns for Percept Picture Company by offering bulk discounts, 24/7 support, buying and execution services, and premium hoarding sites across India.