The Indian media and entertainment industry grew 11.8% in 2012 to reach 918 billion rupees total billing and is projected to grow at a 14.2% CAGR to 1785.8 billion rupees by 2018. Global Advertisers, as an outdoor media provider, has played a key role in campaigns for Tips Industries Limited by offering bulk discounts, 24/7 support, buying and execution services, and prime hoarding sites across India.