1. HOW DESIGN THINKING
SOLVES THE PROBLEM:
WHO WILL BE THE
NIGHT’S DESIGNATED
DRIVER
BY: PETER LANWES

2. TARGET MARKET
Typically college students
between the ages of 18-22, or
anyone who goes out drinking
with a group of friends

3. THE
PROCESS
INTERVIEWS AND RESEARCH WHILE
REMAINING EMPATHETIC

4. INTERVIEWS
• Interviewed 15 Quinnipiac students
( several from each year) in person,
all who partake in drinking.
• Asked several questions regarding
their drinking habits and means of
transportation after the “pregame”

5. RESULTS
• Everyone who was interviewed drinks at least once a
week, however, most drink up to 3 times a week
• Students typically rely on shuttles, cabs, or Uber to get
them to their destination, however, for local destinations
students often use a Designated Driver (DD), typically for
the students 21+
• No one wants to be the designated driver, only do if they
have to
• Students think that it should be chosen randomly,
however, they also think that other factors should be
considered that justify them not being the DD
• Examples: Had work all day, drove last time, I’m meeting
someone tonight, etc.

6. RESEARCH
• Looked up several smart phone apps, used for drinking
purposes
Scenetap
StearClear
Drunk Dial No!
All drinking related apps have a very simplistic design to them, and are very easy
to use. All are designed for exactly 1 purpose

7. MY SOLUTION: THE APP, “NIGHT’S DD”

8. HOW IT WORKS
OPTION A: DECIDE RANDOMLY

9. HOW IT WORKS
OPTION B: USE FACTORS

10. CONTINUED: OPTION
B
• Driver with the
lowest score is
the Designated
Driver
• Birthdays and
“Already started
drinking”
factors
automatically
guarantees that
person isn’t the
driver

11. PROBLEM/SOLUTION
SUMMARY
• Students on average rely on a DD once a week
• No one likes to be the driver
• Students think they should be chosen randomly, but also
sometimes think other factors should be considered
• “Night’s DD” app can choose a driver randomly or take
factors into consideration

12. PHYSICAL
PROTOTYPE