Welcome to the Laced Up Podcast! In this presentation you will learn about my DSM capstone project. This weekly audio series will discuss the streetwear industry and the entrepreneurial businesses that have been created from it. A bio of myself, mission and vision statements, and research are included. The projected timeline is provided, along with links to my digital portfolio and pilot episode. Thank you for your time and feedback.

1. Laced Up Podcast
Michael Silver
8.6.19

2. Laced Up Podcast
 A weekly episodic series to be streamed on
Spotify, SoundCloud, YouTube, Stitcher, and
Apple Podcasts.
 Topics will preview upcoming releases and
industry news about Nike, Adidas, Under
Armour, Puma and more.
 Featured guests to include journalists,
designers, and marketing experts with
authoritative knowledge of the footwear and
apparel industry.

4. How did the sneakers business
become so popular?

5. A freelance journalist for 5+ years.
By lines: Billboard Magazine, OC Weekly,
SiriusXM Radio, Front Office Sports, and
Wear Testers.
Sports Music Entertainment

6.  Mission Statement: To explore and
understand the rise of streetwear and
its economic impact.
 Vision Statement: To provide expert
analysis and become a business
manager for professional athletes.
Utilizing skillsets to build relationships
and offer comprehensive leadership in
branding and sponsorships.

7. Sneaker Sales Continue
Reaching New Heights
• The U.S. footwear industry
is projected to reach $95
billion in sales by 2025,
according to Grand View
Research. 2018 = $83B.
• Last week a Canadian art
collector broke the record
for the most expensive
shoes ever purchased.
• Footlocker recently invested
$100 million into the GOAT
app.

8. Projected Timeline
 Podcast will need a professional studio
environment with producers and engineers.
 The plan is to record on Tuesday’s and deliver
episodes each Thursday at 10am PST.
 Booking guests will be essential for creative
discussions and insight.
 Seeking sponsorships by local businesses and
national retail outlets to promote the show.
 Soft launch is scheduled for Sept. 1, 2019.

9. Weekly Content:
Photos + social media in one dedicated section.
Digital Portfolio

10. Pilot Episode Available Now
Laced Up Podcast