Un pezzo del 2009 che descrive i primi vagiti di una crisi giàconclamata ma che molti ancora si ostinavano a non voler vedere e riconoscere, specie fra i "Chicago Boys"
More than one billion people have a lack of
access to food and clean water.
This is the number one killer in the world.
The Humanitarian Water And Food Award has
been created to highlight successful initiatives that
are working to change that.
Un pezzo del 2009 che descrive i primi vagiti di una crisi giàconclamata ma che molti ancora si ostinavano a non voler vedere e riconoscere, specie fra i "Chicago Boys"
More than one billion people have a lack of
access to food and clean water.
This is the number one killer in the world.
The Humanitarian Water And Food Award has
been created to highlight successful initiatives that
are working to change that.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
La Sfida Solare India Sett Ott2010
1. Economia internazionale
Già nei prossimi due anni dovrebbero essere installati impianti per una capacità di
un Gigawatt, in grado di soddisfare il fabbisogno di un milione di abitazioni
La sfida dell’India:
entro 12 anni 30 Gigawatt
di energia elettrica dal sole
di Pierluigi Orati
merando l’energia necessaria biettivo ambizioso di 20 GW pro-
per il volo. Il prototipo è un dotti da energia solare entro il
aereo leggero: pesa quanto 2022. L’equivalente, dunque, di
un’automobile e cer tamente una ventina di centrali nucleari.
meno di un SUV: 1.600 kilogram- Secondo le previsioni
mi, ma quest’ ultima trasvolata dell’Agenzia internazionale per
ha posto un obiettivo ancora l’energia, questi numeri faran-
più “pesante” da raggiungere: no del continente indiano il
quello di effettuare il giro del produttore di oltre i tre quarti
mondo a tappe con il solo sup- dell’energia elettrica derivante
porto del sole. da solare al mondo.
Cogliamo l’occasione per fare
il punto su un tema per defini- La corsa delle
zione “scottante”: l’uso appunto
multinazionali
dell’energia solare, una fonte
energetica inesauribile ma
al solare Indiano
Pierluigi ORATI
ancora largamente sottoutiliz-
Nelle scorse settimane si è com- zata rispetto alle sue potenzia- Questo panorama apre grandi
piuto un piccolo grande mira- lità. scenari ed enormi opportunità
colo, Solar Impulse Hb-Sia, l’ae- C’è una nazione (delle dimen- per le aziende che sapranno
reo solare a impatto zero sul- sioni e con la popolazione di sfruttare velocemente l’occa-
l’ambiente, le cui ali sono rico- un continente) che su questo sione.
per te solamente da cellule tema va in controtendenza: Fra i primi arrivati troviamo l’a-
fotovoltaiche, ha compiuto 26 l’India. In India infatti si stanno mericana Arizona’s First Solar e
ore di volo notturno ininterrotto, costruendo impianti fotovoltaici la Cinese China’s Suntech
senza carburante, solo grazie a per una capacità di 1 GW ( Power Holding, che stanno
quattro motori elettrici. cioè mille Megawatt, vale a lavorando a piani specifici per
Le ali di Solar Impulse, prototipo dire all’incirca la capacità di raggiungere i 20 GW posti
svizzero ideato e costruito da un reattore nucleare) e come obbiettivo dai piani di
Bertrand Piccard, ricoprono dovrebbero essere completati sviluppo indiani entro i prossimi
una lunghezza di circa 64 metri entro il 2013. Tale quantità di dodici anni, par tendo dagli
(pari a quella di un airbus A- energia può soddisfare il fabbi- attuali 30 MW presenti nel
340) e sono coperte da circa sogno domestico di un milione paese, progetto che si stima
dodicimila celle fotovoltaiche di abitazioni. Il piano prevede compor terebbe investimenti
che si ricaricano durante il gior- un aggiunta dai 3 ai 10 GW pari a 60 miliardi di Dollari.
no con la luce del sole, inca- entro il 2017 per poi porsi l’ob- Anche altre realtà industriali
la FINANZA -settebre. ottobre 2010 - Pag. 28
2. stanno approcciando il mercato Intervista esclusiva
indiano del solare, come il grup-
po francese Areva che sta facen-
do “scouting”, mirati alla ricerca Sembra splendente il futuro del solare in India, ma
di progetti solari interessanti in
il suo sviluppo non è a rischio zero
India
Fra gli attori già esistenti più coin-
volti nel progetto del solare tro-
viamo anche una interessante Rajiv Gupta: la chiave di volta
joint venture fra TATA e BP solar.
Sebbene l’India abbia grandi sono le joint-ventures
potenzialità di irradiazione solare
sul proprio territorio, nonché una con le imprese locali
sterminata potenziale domanda
energetica, ci sono anche delle
“ombre” sotto il sole.
India riguardo nel campo dell’ener-
Ma le opportunita’ gia da fonti rinnovabili, con un “focus”
non sono a particolare sul solare.
Ed ecco le domande che gli abbia-
rischio zero...
mo posto, e le sue risposte.
Il Paese è fortemente dipendente - Qual’è la sua previsione
dalle importazioni di materie per il futuro delle energie rin-
prime necessarie per attuare un novabili ed in particolare
ricorso massivo all’uso fotovoltai- dell’energia solare nel sub-
co dell’energia solare: primo fra continente indiano?
tutti il silicone, usato per la costru-
zione delle celle e dei pannelli Rajiv Gupta
“Come per la dentizione da latte di
solari. un neonato ci saranno dei piccoli
Le opportunità nel settore non Rajiv Gupta,amministratore delegato dolori all’inizio, ma il futuro del solare
sono quindi “a rischio zero”, a della Solwin Energy Ltd., di Nuova in India - così come per il comparto
quanto dicono gli esperti dell’in- Delhi, ha un’esperienza ventennale delle telecomunicazioni- sembra
dustria in questione. nelle telecomunicazioni, ma è uno di splendente. Mercati emergenti come
Una carenza di fondi potrebbe quei manager indiani che ha scom- l’India offrono le migliori opportunità
rappresentare poi un serio limite messo sul settore delle energie rinno- per la crescita economica, e il tempo
alla continuità degli ambiziosi vabili, e vanta già in questo campo del fare è adesso!
obiettivi che l’India si è posta sul una collaborazione con una fitta
lungo periodo. serie di aziende occidentali: da
Il governo indiano spera che Enfinity a Solar Millennium; da Sun - Pensa che ci sia spazio
finanziamenti e investitori interna- Power a Tota-BP Solar, a Sun Edition, per promuovere una sem-
zionali siano di supporto per la a Sun Technics. pre più stabile e continua
costruzione di quella capacità In questa intervista, rilasciata a “La collaborazione fra l’India e il
che si è preposto, e diverse Finanza”, cerchiamo di fare il punto continente europeo nel
società internazionali, di concer- sui futuri sviluppi di energie rinnovabi- campo delle energie rinno-
to con il governo indiano, sono li nel subcontinente indiano, su vabili? E se la risposta è posi-
attive nella partecipazione a pro- opportunità e rischi, e su quali siano, tiva quali sono le pratiche
getti che hanno come sviluppo secondo la sua opinione, le possibi- da seguire per gli innovatori
temporale un obbiettivo dai 3 lità di cooperazione fra Europa ed del settore?
ai 5 anni prossimi.
la FINANZA - settembre, ottobre 2010 - Pag. 29
3. La forte mancanza di ‘know-how’ in molti nuovi imprenditori europei a anche identificare i possibili/credi-
India ci rende una meta appetibile lanciarsi sul progetto indiano. bili partner indiani non è un lavoro
per le aziende europee che hanno Molte Corporation indiane stanno da poco.
una comprovata esperienza nel ancora cercando i modelli di busi- L’India è una realtà complessa ed
settore del solare. Il successo non è ness sostenibili e sicuri. Il problema eterogenea (un mix di tante cultu-
comunque scontato ma deve è la mancanza di disponibilità di re, spesso divergenti). Da uno Stato
essere guadagnato sul campo. Un professionisti preparati in questo all’altro si possono trovare linguag-
sistematico approccio alle sfide, specifico settore. gi, culture e realtà aziendali diffe-
comprendendo le leggi locali, la Il Governo Indiano ha focalizzato il renti.
politica, la cultura e il sistema di suo impegno nello sviluppo delle Il segmento che, a mio parere,
affari, può potenzialmente produr- potenzialità e della base produttiva esploderà e crescerà, sarà forse
re grandi risultati. non proprio il pro-
Creare partnership getto multi-
multiple con le forti megawatt, bensì
realtà industriali progetti fuori dalla
locali è un sicuro rete di interconnes-
vantaggio. sione (off-grid) e
Al momento in quelli sui tetti delle
India c’è un gran abitazioni o delle
fermento presso il torri aziendali (roof-
ministero delle top).
energie rinnovabili Un dirigente senior
(l’unico Paese al di una azienda
mondo ad avere tedesca attiva nel
un apposito mini- solare in India già
stero dedicato alle da qualche anno,
energie rinnovabili mi ha detto che
ndr.) per la costru- hanno un notevole
zione di progetti e persistente profitto
“Multi-Megawatt” derivante dal fioren-
da energia solare te mercato delle
nel Paese. torri appartenenti
La “Missione Solare Nazionale”- del Paese nella prima fase della alle compagnie di telecomunica-
che ambisce al ragguardevole “missione solare. zione che devono provvedere
traguardo di 20 GW, con una rete di Realtà già esistenti nel settore del all’approvvigionamento di ener-
trasmissione interconnessa, entro il solare come Moser Baer e Tata BP gia nelle loro nuove stazioni, situate
2022- segmentata in tre fasi distinte. si stanno letteralmente arrampi- in aree rurali altrimenti difficilmente
La prima fase si prefigge un mode- cando con tutte le proprie forze raggiungibili dalla rete elettrica.
sto obbiettivo di 1GW, con una rete per raggiungere la nuova ambizio- Si tenga conto che l’India ha al
di trasmissione interconnessa, entro sa domanda di solare. momento trecentomila torri
il 2013. Ora quello che sembra inte- Le multinazionali occidentali dal appartenenti alle aziende di tele-
ressante è che rispetto all’obiettivo canto loro, trovano non pochi osta- comunicazioni e questa cifra è
di 1GW nel 2013 il ministero è già coli nell’acquisizione dei terreni, previsto si raddoppi entro i prossi-
sommerso dalle richieste per un per le procedure difficili ed a volte mi tre anni.
ammontare che supera potenzial- “enigmatiche”, richieste, rese Ciò detto, le opportunità più stimo-
mente i 10 GW. Le scarse barriere ancor più complesse dall’ articola- lanti si presenteranno sotto forma
all’entrata e la mancanza di una ta burocrazia indiana. di fusioni e acquisizioni, una volta
visione chiara sul solare delle ric- La chiave di volta è creare part- che il mercato sarà entrato in una
che Aziende indiane hanno spinto nership multiple a livello locale. Ma fase più consolidata.
la FINANZA - settembre, ottobre 2010 - Pag. 30