CIENCIAS DE LA COMUNICACIÓN I
                                              Nombres: _______________________________________
                                                       _______________________________________


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I. LEER Y CONTESTAR.


1. ¿Qué es la cultura?
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2. ¿Qué aspectos considera la culturaque nos distingue de otras culturas?
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3. ¿Qué es la herencia cultural?
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4. ¿Por qué se hereda la cultura?
1. Porque se aprende gracias a la inteligencia humana que permite reconocer un rasgo cultural, conservarlo
y enriquecerlo.
2. ______________________________________________________________________________________
3. ______________________________________________________________________________________
4. Es permanente porque a pesar de los cambios, los aspectos universales se mantienen como la
comunicación.

5. ¿En qué consiste la función simbólica de la cultura?
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6. ¿Qué se entiende por identidad nacional e identidad individual?
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7. ¿Qué se entiende por dominación hegemónica?

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8. ¿Qué aspectos implica la dominación hegemónica y en qué consiste cada una de ellos?
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9. ¿Qué es la aculturación?

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10. ¿Qué es la transculturación?
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11. ¿Qué es una subcultura?
Define a un grupo de personas con un conjunto distintivo de comportamientos y creencias que les diferencia de
la cultura dominante de la que forman. Son modas relativamente inofensivas y pasajeras y no se contraponen a
la cultura dominante.
Ejemplo: gótico-dark, emo.

12. ¿Qué es la globalización?
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13.Explica qué transformaciones culturales locales ha generado la globalización.
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14.Explica qué transformaciones culturales mundiales ha generado la globalización.
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15.Explica qué es la internalización.
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16.¿Qué implica la cultura nacional?
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17 ¿Qué es la alienación en la cultura?
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18. ¿Qué es el imperialismo cultural?
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19.¿Qué es la comunicación pública?

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20. ¿Qué aspectos consideras que propulsaron el desarrollo de la comunicación pública?

Lenguaje, escritura, imprenta, ciencia y tecnología.

21. ¿Qué son las empresas culturales de la comunicación?
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22. En conjunto, ¿qué funciones sociales cumplen los medios masivos y en qué consiste cada una de ellas?

1.______________________________:_________________________________________________________

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2.______________________________:_________________________________________________________
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3.______________________________:_________________________________________________________

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4.______________________________:_________________________________________________________

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5.______________________________:_________________________________________________________

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6.______________________________:_________________________________________________________

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7.______________________________:_________________________________________________________

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23. Menciona y explica las características de la Prensa Impresa y Digital:

Impresa

1._____________________:__________________________________________________________________

2._____________________:__________________________________________________________________

3._____________________:__________________________________________________________________

4._____________________:__________________________________________________________________

5._____________________:__________________________________________________________________

Digital

1._____________________:__________________________________________________________________

2._____________________:__________________________________________________________________

3._____________________:__________________________________________________________________
24. Menciona y explica las características del Cine:
 1._____________________:__________________________________________________________________

 2._____________________:__________________________________________________________________

 3._____________________:__________________________________________________________________

 4._____________________:__________________________________________________________________

 5._____________________:__________________________________________________________________
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 25. Menciona y explica las características de la Radio:
 1._____________________:__________________________________________________________________

 2._____________________:__________________________________________________________________

 3._____________________:__________________________________________________________________

 4._____________________:__________________________________________________________________

 5._____________________:__________________________________________________________________


26. Menciona y explica las características de la Televisión:
1._____________________:__________________________________________________________________

2._____________________:__________________________________________________________________

3._____________________:__________________________________________________________________

4._____________________:__________________________________________________________________

5._____________________:__________________________________________________________________


27. Menciona y explica las características del Internet:
1._____________________:__________________________________________________________________

2._____________________:__________________________________________________________________

3._____________________:__________________________________________________________________

4._____________________:__________________________________________________________________

5._____________________:__________________________________________________________________

6._____________________:__________________________________________________________________


28. Menciona y explica qué efectos positivos tienen los medios masivos:
1._____________________:__________________________________________________________________

2._____________________:__________________________________________________________________

3._____________________:__________________________________________________________________

4._____________________:__________________________________________________________________

5._____________________:__________________________________________________________________
29. Menciona y explica qué efectos negativos tienen los medios masivos:

1._____________________:__________________________________________________________________

2._____________________:__________________________________________________________________

3._____________________:__________________________________________________________________
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4._____________________:__________________________________________________________________

5._____________________:__________________________________________________________________

30. ¿Qué es el sistema de comunicación pública?
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31. Como producto social, ¿qué papel desempeña el sistema de comunicación pública en nuestro país?
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32. Como producto económico, ¿qué papel desempeña el sistema de comunicación pública en nuestro país?
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33. Menciona qué es la cultura popular y da características de ella.

Concepto:
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Características:
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_____________________________________________, __________________________________________.
34. Menciona qué es la cultura de masas y da características de ella.

Concepto:
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Características:                                                                           7

1. _______________________________________________________________________________________
2. _______________________________________________________________________________________
3. _______________________________________________________________________________________
4. _______________________________________________________________________________________
5. ________________________________________________________________________________________
6. _______________________________________________________________________________________
7. _______________________________________________________________________________________
8. _______________________________________________________________________________________
9. _______________________________________________________________________________________
10. _______________________________________________________________________________________


35. ¿Qué es un estereotipo y da tres ejemplos?

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Ejemplos:
1. _______________________________________________________________________________________
2. _______________________________________________________________________________________
3. _______________________________________________________________________________________


36. Además de los estereotipos, la cultura de masas fomenta:

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37. Explica la violencia en los medios masivos.

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38. Explica la evasión en los medios masivos.
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 39. Explica el consumismo en los medios masivos:

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 40. Explica el hedonismo en los medios masivos:

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 41. Explica qué se entiende por anorexia intelectual.

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42. Explica qué se entiende por analfabetismo cultural.

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43. Explica qué se entiende por disfunción Narcotizante
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44. Explica cómo la cultura de masas puede generar crisis de identidad.
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45. Menciona qué es la cultura híbrida y da características de ella.

Concepto:
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Características:
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1. _______________________________________________________________________________________
2. _______________________________________________________________________________________
3. _______________________________________________________________________________________
4. _______________________________________________________________________________________


46. Menciona qué es la cultura de élite y da características de ella.

Concepto:
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__________________________________________________________________________________________
Características:
1. _______________________________________________________________________________________
2. _______________________________________________________________________________________
3. _______________________________________________________________________________________
4. _______________________________________________________________________________________

II. SOBRE CADA UNO DE LOS VIDEOS, REALIZA UNA INTERPRETACIÓN DEL MENSAJE. CONSIDERA LOS
CONCEPTOS QUE HAS ESTUDIADO EN EL CUESTIONARIO.

VIDEO UNO: TRANSNACIONALES MEDIÁTICAS

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VIDEO DOS: IMPRERIALISMO CULTURAL

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LA CULTURA

  • 1.
    CIENCIAS DE LACOMUNICACIÓN I Nombres: _______________________________________ _______________________________________ 1 I. LEER Y CONTESTAR. 1. ¿Qué es la cultura? ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ 2. ¿Qué aspectos considera la culturaque nos distingue de otras culturas? _____________________________________________, __________________________________________, _____________________________________________, __________________________________________, _____________________________________________, __________________________________________, _____________________________________________, __________________________________________, 3. ¿Qué es la herencia cultural? ________________________________________________________________________________________ ________________________________________________________________________________________ 4. ¿Por qué se hereda la cultura? 1. Porque se aprende gracias a la inteligencia humana que permite reconocer un rasgo cultural, conservarlo y enriquecerlo. 2. ______________________________________________________________________________________ 3. ______________________________________________________________________________________ 4. Es permanente porque a pesar de los cambios, los aspectos universales se mantienen como la comunicación. 5. ¿En qué consiste la función simbólica de la cultura? ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________
  • 2.
    6. ¿Qué seentiende por identidad nacional e identidad individual? _______ ______________________: ___________________________________________________________ __________________________________________________________________________________________ ______________________________: ___________________________________________________________ __________________________________________________________________________________________ 2 7. ¿Qué se entiende por dominación hegemónica? __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ 8. ¿Qué aspectos implica la dominación hegemónica y en qué consiste cada una de ellos? ___________________:______________________________________________________________________ ___________________:______________________________________________________________________ ___________________:______________________________________________________________________ 9. ¿Qué es la aculturación? __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ 10. ¿Qué es la transculturación? __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ 11. ¿Qué es una subcultura? Define a un grupo de personas con un conjunto distintivo de comportamientos y creencias que les diferencia de la cultura dominante de la que forman. Son modas relativamente inofensivas y pasajeras y no se contraponen a la cultura dominante. Ejemplo: gótico-dark, emo. 12. ¿Qué es la globalización? __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ 13.Explica qué transformaciones culturales locales ha generado la globalización. ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ ________________________________________________________________________________________
  • 3.
    14.Explica qué transformacionesculturales mundiales ha generado la globalización. ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ 15.Explica qué es la internalización. ___________________________________________________________________________________________ ___________________________________________________________________________________________ 3 ___________________________________________________________________________________________ 16.¿Qué implica la cultura nacional? ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ 17 ¿Qué es la alienación en la cultura? ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ 18. ¿Qué es el imperialismo cultural? ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ 19.¿Qué es la comunicación pública? ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ 20. ¿Qué aspectos consideras que propulsaron el desarrollo de la comunicación pública? Lenguaje, escritura, imprenta, ciencia y tecnología. 21. ¿Qué son las empresas culturales de la comunicación? ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________
  • 4.
    22. En conjunto,¿qué funciones sociales cumplen los medios masivos y en qué consiste cada una de ellas? 1.______________________________:_________________________________________________________ _________________________________________________________________________________________ 2.______________________________:_________________________________________________________ 4 _________________________________________________________________________________________ 3.______________________________:_________________________________________________________ _________________________________________________________________________________________ 4.______________________________:_________________________________________________________ _________________________________________________________________________________________ 5.______________________________:_________________________________________________________ _________________________________________________________________________________________ 6.______________________________:_________________________________________________________ _________________________________________________________________________________________ 7.______________________________:_________________________________________________________ _________________________________________________________________________________________ 23. Menciona y explica las características de la Prensa Impresa y Digital: Impresa 1._____________________:__________________________________________________________________ 2._____________________:__________________________________________________________________ 3._____________________:__________________________________________________________________ 4._____________________:__________________________________________________________________ 5._____________________:__________________________________________________________________ Digital 1._____________________:__________________________________________________________________ 2._____________________:__________________________________________________________________ 3._____________________:__________________________________________________________________
  • 5.
    24. Menciona yexplica las características del Cine: 1._____________________:__________________________________________________________________ 2._____________________:__________________________________________________________________ 3._____________________:__________________________________________________________________ 4._____________________:__________________________________________________________________ 5._____________________:__________________________________________________________________ 5 25. Menciona y explica las características de la Radio: 1._____________________:__________________________________________________________________ 2._____________________:__________________________________________________________________ 3._____________________:__________________________________________________________________ 4._____________________:__________________________________________________________________ 5._____________________:__________________________________________________________________ 26. Menciona y explica las características de la Televisión: 1._____________________:__________________________________________________________________ 2._____________________:__________________________________________________________________ 3._____________________:__________________________________________________________________ 4._____________________:__________________________________________________________________ 5._____________________:__________________________________________________________________ 27. Menciona y explica las características del Internet: 1._____________________:__________________________________________________________________ 2._____________________:__________________________________________________________________ 3._____________________:__________________________________________________________________ 4._____________________:__________________________________________________________________ 5._____________________:__________________________________________________________________ 6._____________________:__________________________________________________________________ 28. Menciona y explica qué efectos positivos tienen los medios masivos: 1._____________________:__________________________________________________________________ 2._____________________:__________________________________________________________________ 3._____________________:__________________________________________________________________ 4._____________________:__________________________________________________________________ 5._____________________:__________________________________________________________________
  • 6.
    29. Menciona yexplica qué efectos negativos tienen los medios masivos: 1._____________________:__________________________________________________________________ 2._____________________:__________________________________________________________________ 3._____________________:__________________________________________________________________ 6 4._____________________:__________________________________________________________________ 5._____________________:__________________________________________________________________ 30. ¿Qué es el sistema de comunicación pública? ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ 31. Como producto social, ¿qué papel desempeña el sistema de comunicación pública en nuestro país? ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ 32. Como producto económico, ¿qué papel desempeña el sistema de comunicación pública en nuestro país? ________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ _________________________________________________________________________________________ 33. Menciona qué es la cultura popular y da características de ella. Concepto: __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ Características: _____________________________________________, _________________________________________, _____________________________________________, __________________________________________.
  • 7.
    34. Menciona quées la cultura de masas y da características de ella. Concepto: __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ Características: 7 1. _______________________________________________________________________________________ 2. _______________________________________________________________________________________ 3. _______________________________________________________________________________________ 4. _______________________________________________________________________________________ 5. ________________________________________________________________________________________ 6. _______________________________________________________________________________________ 7. _______________________________________________________________________________________ 8. _______________________________________________________________________________________ 9. _______________________________________________________________________________________ 10. _______________________________________________________________________________________ 35. ¿Qué es un estereotipo y da tres ejemplos? __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ Ejemplos: 1. _______________________________________________________________________________________ 2. _______________________________________________________________________________________ 3. _______________________________________________________________________________________ 36. Además de los estereotipos, la cultura de masas fomenta: __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ 37. Explica la violencia en los medios masivos. __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________
  • 8.
    38. Explica laevasión en los medios masivos. _________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________ ___ 8 39. Explica el consumismo en los medios masivos: __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ 40. Explica el hedonismo en los medios masivos: __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ 41. Explica qué se entiende por anorexia intelectual. __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ 42. Explica qué se entiende por analfabetismo cultural. __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ 43. Explica qué se entiende por disfunción Narcotizante __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ 44. Explica cómo la cultura de masas puede generar crisis de identidad. __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________
  • 9.
    45. Menciona quées la cultura híbrida y da características de ella. Concepto: __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ Características: 9 1. _______________________________________________________________________________________ 2. _______________________________________________________________________________________ 3. _______________________________________________________________________________________ 4. _______________________________________________________________________________________ 46. Menciona qué es la cultura de élite y da características de ella. Concepto: __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ Características: 1. _______________________________________________________________________________________ 2. _______________________________________________________________________________________ 3. _______________________________________________________________________________________ 4. _______________________________________________________________________________________ II. SOBRE CADA UNO DE LOS VIDEOS, REALIZA UNA INTERPRETACIÓN DEL MENSAJE. CONSIDERA LOS CONCEPTOS QUE HAS ESTUDIADO EN EL CUESTIONARIO. VIDEO UNO: TRANSNACIONALES MEDIÁTICAS __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________
  • 10.
    VIDEO DOS: IMPRERIALISMOCULTURAL __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ 10 __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________