This document discusses strategies to increase bookings through an organization's website. It shows that between January 2007 and September 2007, the website's share of bookings increased 7% year-over-year. In September 2007 specifically, the website accounted for 42% of total bookings, up 19% from the previous year. Comparatively, the website was performing better than its main competitor across July, August, and September in both 2006 and 2007.

17. Improvement in Channel Share • Bookings made between Jan 07 – Sep 07, web share +7% YoY. • Sept 2007 web share (2w) 42% TD, YoY 19%. 2wentys Web Share Jan-Dec 2006 vs. Jan-Dec 2007 2W WEB SHARE JUL – 37% vs. 32% AUG – 40% vs. 35% SEPT – 42% vs. 19%

18. Web Share S07, FC vs 2w WEB SHARE JUL – 37% vs. 28% AUG – 40% vs. 27% SEPT – 42% vs. 27%