Dokumen tersebut membahas konsep dasar ilmu ekonomi, termasuk ketiga alasan mengapa orang mempelajari ilmu ekonomi yaitu kelangkaan, pilihan, dan biaya peluang. Juga dibahas model siklus ekonomi dan peran rumah tangga serta perusahaan didalamnya. Terakhir, dibahas contoh biaya peluang sebagai mahasiswa.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Kumpulan soal ekonomi
1. Bab I
Konsep Dasar Ilmu Ekonomi
1.Jelaskan 3 hal yang mendasar mengapa orang mempelajari ilmu ekonomi ?
• Kelangkaan (scarcity), maksudnya adalah factor produksi di alam mulai terbatas
sehingga menyebabkan kelangkaan factor produksi, untuk itu kita sebagai konsumen
harus belajar menggunakan factor produksi tersebut sesuai dengan keperluan, dan
secara otomatis kita telah belajar ilmu ekonomi.
• Pilihan-pilihan (choices), secara realitas dalam mengambil keputusan manusia selalu
dihadapkan pada pilihan-pilihan, dan secara tidak sadar saat menentukan pilihan-
pilihan tersebut kita telah menggunakan biaya dan secara spontan kita telah
menggunakan ilmu ekonomi.
• Biaya Peluang (opportunity cost), maksudnya dalam melakukan pilihan-pilihan pasti
ada biaya yang dikorbankan untuk memilih alternative lain, dan inilah yang dinamakan
biaya peluang.kita mengetahui hal tentang biaya peluang dari ilmu ekonomi, maka dari
itu kita mempelajari ilmu ekonomi.
2.Buatlah daftar yang memuat biaya kesempatan (opportunity cost) anda sebagai seorang
mahasiswa !
Kegiatan Alternatif lain Opportunity cost
Belajar Tidur Waktu untuk tidur lebih
sedikit
Membeli buku pelajaran Membeli komik Membeli buku pelajaran
dulu, sisa uang baru membeli
komik
Belajar kelompok Jalan-jalan ke mall Menunda jalan ke mal
3.Jelaskan model siklus kegiatan ekonomi dan jabarkan siapa saja yang berperan dalam
siklus tersebut?
• Sector rumah tangga memberikan factor produksi berupa tenaga kerja yang dibutuhkan
oleh perusahaan untuk produksi. Lalu terjadi aliran penawaran factor produksi (garis
A), kemudian sector perusahaan memberikan balas jasa berupa upah dan gaji sehingga
terjadilah aliran penerimaan sector rumah tangga (garis B). Faktor-faktor produksi yang
dibeli sector perusahaan diproses menjadi output berupa barang dan jasa yang dijual ke
sector rumah tangga. Terjadilah arus barang dan jasa ( garis C). selain tenaga kerja,
factor-faktor produksi lainnya yang dimiliki sector rumah tangga adalah modal ( diberi
balas jasa berupa bunga atau dividen ), dan tanah ( diberi sewa). Sector rumah tangga
membeli barang dan jasa yang ditawarkan sector perusahaan dengan menggunakan
pendapatan mereka, maka terjadilah arus konsumsi barang dan jasa yang juga
merupakan arus pendapatan perusahaan ( garis D )
• Yang berperan yaitu perusahaan dan rumah tangga.
1
2. Bab 2
Tinjauan Ekonomi Pasar
1.Jelaskan perbedaan factor produksi yang bersifat tangible dan intangible !
• Tangible adalah factor-faktor produksi yang dapat dilihat atau diraba.contohnya tanah (
natural resource ), tenaga kerja ( labour ), modal ( capital ).
• Intangible adalah factor-faktor produksi yang tidak dapat dilihat, diraba atau diukur
tetapi factor produksi ini dapat dirasakan keberadaannya namun mempunyai peranan
yang sangat besar dalam mengorganisir factor produksi tengible. Contohnya adalah
kecakapan (skills) atau kewirausahaan (entrepreneurship).
2.Apa kegunaan kurva kemungkinan produksi (KKP)?hal apa saja yang membuat KKP
bergeser ?
• Kurva kemungkinan produksi berguna untuk menyatakan batas kemampuan produksi
yang bisa dicapai dan yang tak bisa dicapai.
• Ada 2 hal yang membuat KKP bergeser yaitu akumulasi modal / capital dan perubahan
teknologi.
3.Beri contoh kekuasaan pemerintah dalam kebijakan moneter dan kebijakan fisika !
• Kebijakan Moneter : kekuasaan pemerintah melalui lembaga-lembaga tertentu dan
bertugas menetapkan dan mengendalikan jumlah uang beredar di masyarakat serta
pemerintah berwenang untuk mencetak uang sejumlah yang diperlukan oleh
masyarakat. Misalnya : BI sebagai pengontrol uang.
• Kebijakan Fiscal : pemerintah berwenang dengan urusan perpajakan. Misalnya:
Pemerintah mengenakan pada wajib pajak.
4.Sebutkan bentuk-bentuk usaha yang dimiliki oleh produsen dalam mencari keuntungan !
• Perusahaan Perseorangan
• Perseroan dengan tanggung jawab terbatas
• Firma
• Persekutuan Komanditer ( Commanditair Venotschap )
2
3. Bab 3
Mekanisme Pasar
1. Jika jumlah penduduk meningkat, ceteris paribus, gambarkan pergeseran kurva
permintaan terhadap beras!
Jumlah penduduk
Permintaan bertambah
4
2
1 2 permintaan
2. Jika harga BBM Rp.2.500/ltr jumlaj yang dibeli sebanyak 20.000 liter, tetapi harga BBM
naik menjadi Rp.4.500/ltr maka jumlah yang dibeli menjadi 12.000 liter.gambarkan kurva
permintaannya !
harga
4.500 permintaan berkurang, kurva bergeser kiri
2.500
12.000 20.000
3.Pemerintah telah menghapus larangan impor mobil, ceteris paribus. Bagaimana kira-kira
penawaran mobil produk local? Gambarkan pergeseran kurva penawaran mobil local !
• Penawaran mobil local akan berkurang, dan kurva akan bergeser ke kiri
4.Diketahui skedul permintaan dan penawaran permen karet.
Jumlah yang diminta (ribu Jumlah yang ditawarkan
Harga ( cent per minggu )
bungkus per minggu ) ( ribu bungkus per minggu )
3
4. 10 200 0
20 180 30
30 160 60
40 140 90
50 120 120
60 100 140
70 80 160
80 60 170
90 40 180
a. Berapa harga keseimbangan dari komuditi permen karet tersebut ?
b. Berapa jumlah permen karet yang dibeli dan dijual setiap minggunya ?
• Seimbang pada harga 120
• Permen yang dibeli 20 dan dijual 10
Harga 90 penawaran
80
70
60
50 Harga keseimbangan
40
30
20 Demand
10
0
30 40 60 80 90 100 120 140 160 180 200 jumlah
4
5. Bab 4
Elastisitas
1.a.Bila pendapatan turun sebesar 10% diikuti oleh penurunan permintaan terhadap suatu
barang sebesar 2,25%, maka elastisitas pendapatannya adalah….
• ηy = %∂Q = 2,25% = 0,225
%∂P 10%
b.Bila penurunan harga barang sebesar 10% diikuti oleh peningkatan jumlah barang yang
diminta sebesar 19%, maka elastisitas harga barang tersebut adalah…
• ηp = %∂Q = 19% = 1,9
%∂P 10%
c.Bila diketahui elastisitasn penawaran suatu barang = 0,7 maka bila terjadi penurunan
harga sebesar 1% akan diikuti oleh…
• kenaikan pendapatan sebesar 0,7%
2.Berikan contoh-contoh elastisitas harga produk pertanian dan produk industri
• pertanian : harga beras naik maka permintaan akan tetap.(contoh inelastisitas),
permintaan pupuk akan tetap jika harganya naik.
• Industri : kenaikan harga pada produk soft drink akan diikuti oleh penurunan
permintaan terhadap soft drik.
3.Diantara daftar pasangan barang-barang berikut, tentukan yang mana yang mempunyai
elastisitas harga yang lebih besar.
• Bali post dan majalah bola
• Teh botol sosro dan diet coke coca cola
• Rokok gudang garam dan bir bintang
5
6. Bab 5
Teori Prilaku Konsumen
Ketut Sura senang berselancar (winsurfing) dan snorkeling. Dia mendapatkan utilitas total
dari masing-masing kegiatan sebagai berikut :
Setengah-jam per bulan Utilitas total berselancar Utilitas total snorkeling
1 60 20
2 110 38
3 150 53
4 180 64
5 200 70
6 210 70
a.Bandingkan kedua utilitas total ketut sura dari berselancar dan snorkeling. Dapatkah anda
mengatakan kegiatan mana yang lebih disukai ketut?mengapa?
• Ketut lebih menyukai berselancar karena dapat dilihat dari utilitas total kegiatan yang
dilakukan ketut berselancar lebih besar dibandingkan dengan snorkeling.
b.Buatlah UM dari kedua kegiatan tersebut dan bandingkan kepuasan mana yang diperoleh
ketut dari UM !
Setengah-jam Utilitas total Utilitas marjinal Utilitas total Utilitas marjinal
per bulan berselancar berselancar snorkeling snorkeling
1 60 0 20 0
2 110 50 38 18
3 150 40 53 15
4 180 30 64 11
5 200 20 70 6
6 210 10 70 0
Ketut lebih banyak menerima kepuasan saat berselancar dibandingkan snorkeling karena
dilihat dari UM yang didapat.
6
7. Bab 7
Struktur Pasar
(Pasar Persaingan Sempurna dan Pasar Monopili)
1.Carilah contoh-contoh perusahaan yang paling mendekati dengan pasar persaingan
sempurna dan pasar monopoli!
• Pasar Persaingan Sempurna : Toko-Toko elektronik, pasar beras
• Pasar Monopoli : PDAM, PLN, P.T. Krakatau Steel
2.Periksa kembali contoh-contoh yang anda berikan, apakah benar bahwa perusahaan yang
tergolong pasar persaingan sempurna bersifat price taker, dan mereka yang tergolong pasar
monopoli bersifat price maker ?
• Ya benar bisa dilihat bahwa pada contoh pasar persaingan sempurna yaitu pasar beras.
Pada pasar beras harga beras sudah ditentukan jadi petani hanya menerima harga yang
ditawarkan.arti dari price taker sendiri adalah menerima atau sebagai penerima harga
pasar yang telah di tentukan..
• Sedangkan pada pasar monopoli yaitu PDAM, PLN dan sebagainya mempunyai
kemampuan untuk mempengaruhi harga pasar dengan menentukan harga. Maka dengan
kata lain perusahaan ini dapat menentukan harga sendiri.
7