The document outlines an effective crisis communications framework for PT. Pertamina, an Indonesian state-owned oil and gas company. It discusses segmenting audiences into internal, local, national, and international groups. It also addresses determining appropriate message structures, mediums, goals, and key points of view for each audience segment. The framework provides guidance on selecting credible spokespeople from different levels of the company and assessing the most important effects and objectives for communicating with each audience.