The document provides tips for pricing and positioning online advertising inventory and content. It recommends selling premium ad units like sliding billboards at a flat weekly rate rather than CPM to avoid undervaluing inventory. Ad networks are discouraged from taking up prime ad positions as they diminish the publisher's brand and existing advertiser relationships. Video content is suggested as a revenue opportunity if repurposed and promoted by the sales team. The final slides introduce Mel Taylor as an expert in online revenue strategy for local media.
This document summarizes the results of a survey of newspaper participants regarding their use of websites, social media, and how social media has helped their reporting. The key findings are that 100% of newspapers surveyed have websites, 90% are on Facebook, 45% have Twitter accounts, and social media has helped newspapers get tips that led to stories, find sources, attract younger readers, and increase website page views through comments. Specific examples are provided of stories that resulted from social media tips or uses.
The document provides steps for newspapers to succeed against digital competitors. It recommends running the website like a business with profit as the top priority. Newspapers should understand competitors like Patch and leverage digital tools to combine their unique selling propositions with new capabilities. The document also discusses overhauling compensation to incentivize digital revenue and removing "geek speak" from discussions.
The document provides tips for writing effective headlines, including:
- Using active voice and avoiding unnecessary words
- Grabbing attention while accurately representing the story
- Considering length, balance, and how the headline will appear on the page
- Using techniques like personification, possessives, and wordplay to make headlines more engaging
The document outlines an agenda for a redesign workshop hosted by the Texas Center for Community Journalism at Texas Christian University from March 9-11, 2011. It discusses various aspects of visual branding such as logos, color schemes, typography and using tools like Adobe Kuler to develop branding elements. The workshop aims to help attendees strengthen their visual identities through memorable images and cues that can uplift, extend and communicate their brands.
This document provides tips and guidelines for journalists covering police reports and crime stories. It discusses tools for monitoring police scanners, building relationships with law enforcement sources, techniques for gathering information like setting "traps" using multiple information sources, and ensuring stories are written precisely and attributes all information. It also addresses ethical considerations around naming suspects and victims, when to include descriptions, and resources for trauma-informed journalism and freedom of information.
The document discusses strategies for managing comments on news articles. It notes that some sites no longer allow anonymous comments or commenting on certain stories due to instances of attacks and inappropriate comments. It recommends using a third-party commenting system to avoid anonymous commenters, tie comments to real identities, and easily ban repeat offenders. The document also suggests that comments don't need to be available on every story, and that sites should develop and enforce clear commenting policies while responding to and engaging with users.
The document provides tips for pricing and positioning online advertising inventory and content. It recommends selling premium ad units like sliding billboards at a flat weekly rate rather than CPM to avoid undervaluing inventory. Ad networks are discouraged from taking up prime ad positions as they diminish the publisher's brand and existing advertiser relationships. Video content is suggested as a revenue opportunity if repurposed and promoted by the sales team. The final slides introduce Mel Taylor as an expert in online revenue strategy for local media.
This document summarizes the results of a survey of newspaper participants regarding their use of websites, social media, and how social media has helped their reporting. The key findings are that 100% of newspapers surveyed have websites, 90% are on Facebook, 45% have Twitter accounts, and social media has helped newspapers get tips that led to stories, find sources, attract younger readers, and increase website page views through comments. Specific examples are provided of stories that resulted from social media tips or uses.
The document provides steps for newspapers to succeed against digital competitors. It recommends running the website like a business with profit as the top priority. Newspapers should understand competitors like Patch and leverage digital tools to combine their unique selling propositions with new capabilities. The document also discusses overhauling compensation to incentivize digital revenue and removing "geek speak" from discussions.
The document provides tips for writing effective headlines, including:
- Using active voice and avoiding unnecessary words
- Grabbing attention while accurately representing the story
- Considering length, balance, and how the headline will appear on the page
- Using techniques like personification, possessives, and wordplay to make headlines more engaging
The document outlines an agenda for a redesign workshop hosted by the Texas Center for Community Journalism at Texas Christian University from March 9-11, 2011. It discusses various aspects of visual branding such as logos, color schemes, typography and using tools like Adobe Kuler to develop branding elements. The workshop aims to help attendees strengthen their visual identities through memorable images and cues that can uplift, extend and communicate their brands.
This document provides tips and guidelines for journalists covering police reports and crime stories. It discusses tools for monitoring police scanners, building relationships with law enforcement sources, techniques for gathering information like setting "traps" using multiple information sources, and ensuring stories are written precisely and attributes all information. It also addresses ethical considerations around naming suspects and victims, when to include descriptions, and resources for trauma-informed journalism and freedom of information.
The document discusses strategies for managing comments on news articles. It notes that some sites no longer allow anonymous comments or commenting on certain stories due to instances of attacks and inappropriate comments. It recommends using a third-party commenting system to avoid anonymous commenters, tie comments to real identities, and easily ban repeat offenders. The document also suggests that comments don't need to be available on every story, and that sites should develop and enforce clear commenting policies while responding to and engaging with users.
The document provides an overview of open government laws in Texas and at the federal level. It discusses (1) the philosophy behind and policy of open government laws, (2) key aspects of the Texas Public Information Act including what is public information, exemptions, and procedures, and (3) an overview of the federal Freedom of Information Act and the Texas Open Meetings Act.
Mel Taylor provides strategies for newspapers to update their business models and monetize online content. Patch, AOL's network of local news sites, has been successful using strategies like hyperlocal journalism, scale, and recruiting talent from newspapers. Newspapers risk losing local advertising dollars to competitors like Patch if they do not embrace digital tools and run their websites like business with profit in mind.
The document discusses the history and future of freedom of information laws in the UK. It provides context on how Labour pledged to introduce FOI laws in 1997 and how the act finally came into force in 2005. It also notes that the government later set up a commission to potentially introduce changes to weaken the act, which was criticized. The rest of the document provides tips for journalists on utilizing FOI requests, including being specific, considering exemptions, and using the data obtained as one part of further reporting.
Facebook has over 400 million active users who are increasingly older than 35. Each user has on average 130 friends and half login every day, making Facebook the third most popular site for internet users over 65. Posts on Facebook can include text, photos, videos, and content from games. Twitter has 15 million active users who generate most of the site's activity, with an average of 27 followers per user. Twitter is growing fastest among younger people under age 24 and allows sharing short information through posts, mentions, hashtags, geocodes, and links.
Jaimi Dowdell presented computer-assisted reporting tips during the free Reynolds Center workshop, "Be a Better Business Watchdog -- CAR for Business Journalists," in Missoula, Mont. on Oct. 6, 2012.
For more information on free training for journalists, please visit businessjournalism.org.
The document provides guidance on writing effective business proposals. It recommends using concise language, keeping proposals simple, breaking information into digestible chunks, and focusing on the customer's needs and goals. The document outlines key parts of a proposal, including a cover letter, objectives, and offering multiple options. It also provides tips for different sections, such as emphasizing benefits to the customer and including creative aspects, pricing, commitments, and advantages of each option. The overall goal is to demonstrate how the proposed product or service will help the customer achieve their goals in a clear and compelling manner.
The document provides advice for advertising and selling in a tight economy. It suggests that advertising is important to maintain market share during economic downturns when consumer spending decreases. Historical examples show that companies like Ford and Kellogg that continued or increased advertising during recessions emerged stronger when the economy recovered. The document outlines strategies like emphasizing value, managing customer expectations, and focusing on gaining new customers rather than cutting costs.
Document Cloud and Google Docs are recommended for sharing large document sets and spreadsheets, PDFs, and PowerPoint files. Google Refine and Google Fusion Tables are suitable for cleaning and working with large data sets. Google Docs, Google ChartTool, and Google Fusion Tables can be used to create charts, with Fusion Tables handling large data sets. Google Map Builder and Click2Map are options for easy mapping, with Fusion Tables again appropriate for large data sets. Wordle is recommended for making word clouds, while IBM Many Eyes can be used for various other text analyses. Andrew Chavez provides his email, phone number, Twitter, Facebook, and LinkedIn for contact.
This document provides links to various resources for obtaining information on law enforcement, courts, corrections, and criminal records:
- It lists websites that contain FBI crime reports, campus crime statistics, inmate databases for state corrections departments, the federal prison inmate locator, criminal record checks, and the national sex offender registry.
- Additional resources listed include a state law enforcement standards agency, a site for criminal searches, the Bureau of Justice Statistics, and legal document databases like PACER and RECAP.
- Suggested documents to request include salary/overtime data, police recruiting stats, 911 calls, emergency response times, warrants, autopsies, pre-sentencing reports, and police internal affairs records.
The document provides tips and resources for conducting effective online searches and research. It recommends knowing your goals, available sources, and limits before searching. It also suggests using advanced search features like phrases, Boolean logic, and filtering by domain or file type. The document lists specific search engines, databases, and tools that can help locate public records, government data, social media information, and perform reverse lookups, people searches, and investigations into websites, emails, and backgrounds.
The document provides an overview of open government laws in Texas and at the federal level. It discusses (1) the philosophy behind and policy of open government laws, (2) key aspects of the Texas Public Information Act including what is public information, exemptions, and procedures, and (3) an overview of the federal Freedom of Information Act and the Texas Open Meetings Act.
Mel Taylor provides strategies for newspapers to update their business models and monetize online content. Patch, AOL's network of local news sites, has been successful using strategies like hyperlocal journalism, scale, and recruiting talent from newspapers. Newspapers risk losing local advertising dollars to competitors like Patch if they do not embrace digital tools and run their websites like business with profit in mind.
The document discusses the history and future of freedom of information laws in the UK. It provides context on how Labour pledged to introduce FOI laws in 1997 and how the act finally came into force in 2005. It also notes that the government later set up a commission to potentially introduce changes to weaken the act, which was criticized. The rest of the document provides tips for journalists on utilizing FOI requests, including being specific, considering exemptions, and using the data obtained as one part of further reporting.
Facebook has over 400 million active users who are increasingly older than 35. Each user has on average 130 friends and half login every day, making Facebook the third most popular site for internet users over 65. Posts on Facebook can include text, photos, videos, and content from games. Twitter has 15 million active users who generate most of the site's activity, with an average of 27 followers per user. Twitter is growing fastest among younger people under age 24 and allows sharing short information through posts, mentions, hashtags, geocodes, and links.
Jaimi Dowdell presented computer-assisted reporting tips during the free Reynolds Center workshop, "Be a Better Business Watchdog -- CAR for Business Journalists," in Missoula, Mont. on Oct. 6, 2012.
For more information on free training for journalists, please visit businessjournalism.org.
The document provides guidance on writing effective business proposals. It recommends using concise language, keeping proposals simple, breaking information into digestible chunks, and focusing on the customer's needs and goals. The document outlines key parts of a proposal, including a cover letter, objectives, and offering multiple options. It also provides tips for different sections, such as emphasizing benefits to the customer and including creative aspects, pricing, commitments, and advantages of each option. The overall goal is to demonstrate how the proposed product or service will help the customer achieve their goals in a clear and compelling manner.
The document provides advice for advertising and selling in a tight economy. It suggests that advertising is important to maintain market share during economic downturns when consumer spending decreases. Historical examples show that companies like Ford and Kellogg that continued or increased advertising during recessions emerged stronger when the economy recovered. The document outlines strategies like emphasizing value, managing customer expectations, and focusing on gaining new customers rather than cutting costs.
Document Cloud and Google Docs are recommended for sharing large document sets and spreadsheets, PDFs, and PowerPoint files. Google Refine and Google Fusion Tables are suitable for cleaning and working with large data sets. Google Docs, Google ChartTool, and Google Fusion Tables can be used to create charts, with Fusion Tables handling large data sets. Google Map Builder and Click2Map are options for easy mapping, with Fusion Tables again appropriate for large data sets. Wordle is recommended for making word clouds, while IBM Many Eyes can be used for various other text analyses. Andrew Chavez provides his email, phone number, Twitter, Facebook, and LinkedIn for contact.
This document provides links to various resources for obtaining information on law enforcement, courts, corrections, and criminal records:
- It lists websites that contain FBI crime reports, campus crime statistics, inmate databases for state corrections departments, the federal prison inmate locator, criminal record checks, and the national sex offender registry.
- Additional resources listed include a state law enforcement standards agency, a site for criminal searches, the Bureau of Justice Statistics, and legal document databases like PACER and RECAP.
- Suggested documents to request include salary/overtime data, police recruiting stats, 911 calls, emergency response times, warrants, autopsies, pre-sentencing reports, and police internal affairs records.
The document provides tips and resources for conducting effective online searches and research. It recommends knowing your goals, available sources, and limits before searching. It also suggests using advanced search features like phrases, Boolean logic, and filtering by domain or file type. The document lists specific search engines, databases, and tools that can help locate public records, government data, social media information, and perform reverse lookups, people searches, and investigations into websites, emails, and backgrounds.
Andrew Chavez outlines the basics of police reporting during this presentation from the Covering Texas Courts workshop presented by the Texas Center for Community Journalism in May 2011.
This document provides tips for journalists covering civil and criminal trials. It discusses:
- The realities of trials compared to legal dramas, noting most lawyers are not like Atticus Finch and trials have three acts, not dramatic moments.
- Key parts of criminal cases like pretrial hearings, evidence presented, and burden of proof being on the prosecution.
- Aspects of civil cases like reading case filings to understand claims, witness testimony, and standard of proof being preponderance of evidence.
- Additional tips for covering different types of cases, parts of trials, and finding the human drama in stories. Appeals are also discussed as potentially changing trial outcomes.
This handout includes Paul Harral's tips for writing police stories from the Covering Texas Courts workshop held by the Texas Center for Community Journalism in May 2011.
Strategic planning involves envisioning a desired future, translating that vision into broad goals and specific objectives, and creating an action plan with steps and an evaluation process. Marketing is the actionable process a company uses to move products from concept to customer, which involves identifying, selecting, and developing products; determining price and placement; and creating and implementing promotion strategies. Marketing should involve input from all levels of an organization and focus on adapting to change rather than resisting it.
More from Texas Center for Community Journalism at TCU (20)
Apna Punjab Media is a Punjabi newspaper that covers local and global news, cultural updates, and community events. It's a trusted source for Punjabi-speaking communities, offering a mix of traditional values and modern insights into Punjab's vibrant life and heritage.
projet de traité négocié à Istanbul (anglais).pdfEdouardHusson
Ceci est le projet de traité qui avait été négocié entre Russes et Ukrainiens à Istanbul en mars 2022, avant que les Etats-Unis et la Grande-Bretagne ne détournent Kiev de signer.
La defensa del expresidente Juan Orlando Hernández, declarado culpable por narcotráfico en EE. UU., solicitó este viernes al juez Kevin Castel que imponga una condena mínima de 40 años de prisión.
मद्रास उच्च न्यायालय के सेवानिवृत्त न्यायाधीश और केंद्र और राज्य सरकार के नौकरशाहों सहित आठ अन्य लोगों की अध्यक्षता वाली एक उच्च स्तरीय समिति ने 2021 में NEET परीक्षा को खत्म करने की सिफारिश की थी। महत्वपूर्ण बात यह है कि रिपोर्ट में 2010-11 में ग्रामीण पृष्ठभूमि से तमिल छात्रों की संख्या में 61.5% की भारी गिरावट को दर्शाया गया है। इसके बजाय मेट्रो छात्रों में वृद्धि दर्ज की गई है।
Christian persecution in Islamic countries has intensified, with alarming incidents of violence, discrimination, and intolerance. This article highlights recent attacks in Nigeria, Pakistan, Egypt, Iran, and Iraq, exposing the multifaceted challenges faced by Christian communities. Despite the severity of these atrocities, the Western world's response remains muted due to political, economic, and social considerations. The urgent need for international intervention is underscored, emphasizing that without substantial support, the future of Christianity in these regions is at grave risk.
https://ecspe.org/the-rise-of-christian-persecution-in-islamic-countries/
17062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
22062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Shark Tank Jargon | Operational ProfitabilityTheUnitedIndian
Don't let fancy business words confuse you! This blog is your cheat sheet to understanding the Shark Tank Jargon. We'll translate all the confusing terms like "valuation" (how much the company is worth) and "royalty" (a fee for using someone's idea). You'll be swimming with the Sharks like a pro in no time!
16062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
21062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
19 जून को बॉम्बे हाई कोर्ट ने विवादित फिल्म ‘हमारे बारह’ को 21 जून को थिएटर में रिलीज करने का रास्ता साफ कर दिया, हालांकि यह सुनिश्चित करने के बाद कि फिल्म निर्माता कुछ आपत्तिजनक अंशों को हटा दें।
19 जून को बॉम्बे हाई कोर्ट ने विवादित फिल्म ‘हमारे बारह’ को 21 जून को थिएटर में रिलीज करने का रास्ता साफ कर दिया, हालांकि यह सुनिश्चित करने के बाद कि फिल्म निर्माता कुछ आपत्तिजनक अंशों को हटा दें।
“What Else Are They Talking About?”: A Large-Scale Longitudinal Analysis of M...Axel Bruns
Paper by Daniel Angus, Stephen Harrington, Axel Bruns, Phoebe Matich, Nadia Jude, Edward Hurcombe, and Ashwin Nagappa, presented at the ICA 2024 conference, Gold Coast, 22 June 2024.
La defensa del expresidente Juan Orlando Hernández, declarado culpable por narcotráfico en EE. UU., solicitó este viernes al juez Kevin Castel que imponga una condena mínima de 40 años de prisión.
Federal Authorities Urge Vigilance Amid Bird Flu Outbreak | The Lifesciences ...The Lifesciences Magazine
Federal authorities have advised the public to remain vigilant but calm in response to the ongoing bird flu outbreak of highly pathogenic avian influenza, commonly known as bird flu.
केरल उच्च न्यायालय ने 11 जून, 2024 को मंडला पूजा में भाग लेने की अनुमति मांगने वाली 10 वर्षीय लड़की की रिट याचिका को खारिज कर दिया, जिसमें सर्वोच्च न्यायालय की एक बड़ी पीठ के समक्ष इस मुद्दे की लंबित प्रकृति पर जोर दिया गया। यह आदेश न्यायमूर्ति अनिल के. नरेंद्रन और न्यायमूर्ति हरिशंकर वी. मेनन की खंडपीठ द्वारा पारित किया गया
KubasPrimedia 2012 Newspaper Outlook on Ad Revenue Growth and Strategic Initiatives
1. KubasPrimedia
Preview 2012
Newspapers’ Outlook on Ad Revenue Growth and Strategic Initiatives
By Ed Strapagiel
29 November 2011
KubasPrimedia surveyed over 400 daily newspaper executives and managers on their
expectations for advertising revenues and what strategic initiatives they intend to undertake in
2012. The survey was conducted in November 2011, when plans and budgets for the coming
th
year would have been substantially in place. This is our 6 annual Preview study.
Highlights
2011 Disappoints
Just over half of newspapers may not be achieving their 2011 budgets because advertising
revenues have been worse than expected.
2012 Ad Revenues: Lowered Expectations
Strong growth in digital ad revenue is expected in 2012, but all other categories are projected
to be flat or down.
Large U.S. newspapers (100,000+ circulation) are relatively more pessimistic.
2012 Operating Initiatives: Digital is the Big Thing
Strong majorities plan to start or upgrade content delivery on mobile devices and to improve
their website for online visitors.
Other important initiatives include controlling costs, erecting pay walls, and starting specialty
products.
2012 Advertising Sales Initiatives: More Digital
Majorities have definite plans to expand email, mobile or e-reader digital advertising, to
improve website advertising programs and options, and to upgrade digital sales capabilities.
Two other important areas of attention are upgrading print sales capabilities and improving
ad pricing and rate structures.
1
2. 2011 Disappoints
In the Preview 2011 study conducted 12 months ago, newspaper executives and managers
expected stabilization of ad revenues this year. Out of 8 ad revenue sources, 4 were expected to
increase on net, and the other 4 were projected to show smaller declines than previously.
It seems things didn’t turn out that way.
2011 Ad Revenue
80%
Worse than expected About as expected Better than expected
60%
40%
20%
0%
All US US US US Canada
Total 100K+ Circ 25-99K Circ Under 25K Circ
Overall, 53% said that 2011 ad revenues are worse than expected, and only 12% claim things
are turning out to be better than expected. In other words,
Total 2011 ad revenues are falling significantly short of year ago expectations;
About half of newspaper operations may not make their budget numbers this year.
The largest (100K circulation and over) U.S. newspapers are the hardest hit, with 61% saying
2011 ad revenues are coming in worse than expected. The level of disappointment declines only
slightly with circulation size. Among U.S. newspapers of under 25,000 circulation, 45% still note
that current ad revenues are worse than expected. General results are similar for Canadian
newspapers, except that marginally more (18%) claim that 2011 ad revenues are turning out to
be better than expected.
KubasPrimedia 2
3. 2012 Ad Revenues: Lowered Expectations
Perhaps due to the poor experience of the current year, ad revenue expectations for 2012 have
mostly taken a pessimistic turn.
Change in Ad Revenue Expectations
Preview 2011 Preview 2012
++ ++
Digital Digital
+ +
Retail Display
Automotive Classified
Automotive Classified
Distribution
Distribution
Employment Classified o o Retail Display
National Display
Employment Classified
Real Estate Classified Real Estate Classified
Other Classified Other Classified
National Display
- -
-- --
++ Large Increase + Small Increase o About the Same - Small Decrease - - Large Decrease
Only one category – digital – is expected to show significant ad revenue growth in 2012. About
53% expect a large increase and a further 39% forecast a small increase. This is essentially the
same outlook for digital as in last year’s Preview study.
Expectations for all other categories however are in decline for 2012 compared to last year.
Ad revenue gains in automotive, distribution, and retail display should be about flat, while
employment, real estate, other classified, and national display ad revenues are projected to
decline on net. In the case of national display for example, 44% of newspaper executives and
managers expect lower ad revenue in 2012, against just 13% who foresee an increase.
KubasPrimedia 3
4. 2012 Ad Revenue Expectations
++ Large Increase + Small Increase o About the Same - Small Decrease - - Large Decrease
All United States Total Canada Total
++ ++ ++
Digital Digital Digital
+ + +
Distribution
Automotive Classified Automotive Classified
Retail Display
Distribution Retail Display
o o o Real Estate Classified
Retail Display Employment Classified
National Display
Employment Classified Distribution
Automotive Classified
Real Estate Classified Other Classified
Employment Classified
Other Classified Real Estate Classified
Other Classified
National Display National Display
- - -
-- -- --
US 100K+ Circulation US 25K-99K Circulation US Under 25K Circulation
++ ++ ++
Digital
Digital
Digital
+ + +
Automotive Classified Retail Display
Automotive Classified Distribution
Employment Classified
o Retail Display o o Automotive Classified
Retail Display
Distribution Employment Classified
Distribution
Employment Classified Other Classified
Other Classified
Other Classified National Display
Real Estate Classified
Real Estate Classified Real Estate Classified
National Display
National Display
- - -
-- -- --
KubasPrimedia 4
5. There are some differences by country and newspaper size.
Smaller circulation U.S. newspapers (under 25K) appear to be not quite as pessimistic,
calling for less severe declines in the weakest areas like national display and real estate, and
perhaps even a small gain in retail display.
Mid-sized U.S. newspapers are somewhat more bullish than average on their prospects in
digital.
The largest U.S. papers (100,000+ circulation) have lower than average expectations in
practically every ad revenue category.
Canadian newspapers are more positive on distribution and national display, but more
negative in all classified categories, as compared to U.S. newspapers.
In general, digital is seen as the top growth area across the board by a large margin. There is
perhaps just one other ad revenue source seen as slightly positive, offering an “outside chance”
of revenue gain. But at every type of newspaper, declines are expected in most ad revenue
categories.
2012 Operating Initiatives: Digital is the Big Thing
About 70% of newspapers have definite plans to start or upgrade content delivery on mobile
devices and to improve their website for online visitors. Other popular 2012 operating initiatives
include controlling or reducing both staff and non-staff costs, charging readers for digital content,
and starting a new niche product.
2012 Operating Initiatives
Start or improve content delivery on mobile devices
Improve our website for online visitors
Control or reduce non-staff costs
Control or reduce staff costs
Charge readers for digital content
Start a new specialty, niche, or lifestyle product
Reduce current specialty, niche, or lifestyle products
Reduce current zone, EMC or TMC products
Start a new zone, EMC or TMC product
Reduce publishing days per week
Outsource distribution operations
Outsource printing operations Have com pleted
Format reduction to narrower width / shorter cut-off Definite plans
Upgrade existing or install new printing presses Considering
60% 40% 20% 0% 20% 40% 60% 80% 100%
Only about 20% or less are even considering upgrading presses, (further) format reduction,
outsourcing printing or distribution, or reducing publishing days per week.
KubasPrimedia 5
6. 2012 Operating Initiatives Planned or Considered
Start or improve content delivery on mobile devices
Improve our website for online visitors
Control or reduce non-staff costs
Control or reduce staff costs
Charge readers for digital content
Start a new specialty, niche, or lifestyle product
Reduce current specialty, niche, or lifestyle products
Reduce current zone, EMC or TMC products
Start a new zone, EMC or TMC product
Reduce publishing days per week
Outsource distribution operations
Outsource printing operations
US 100K+ Circultion
Format reduction to narrower width and/or shorter cut-off US 25 -99K Circulation
US Under 25K Circulation
Upgrade existing or install new printing presses Canada
0% 20% 40% 60% 80% 100%
While the general line up is about the same, operating initiatives for 2012 vary somewhat among
newspapers.
The largest U.S. papers (100K+ circulation) are more likely to be considering pay walls,
reducing peripheral publications, outsourcing printing or distribution, and format reduction.
Mid-sized U.S. newspapers (25K to 99K circulation) are slightly more interested in controlling
non-staff costs.
The smallest U.S. newspapers (under 25K circulation) are relatively less concerned with cost
control, although it’s still among their top 5 issues.
Canadian newspapers are more likely to start a new specialty, niche or lifestyle product, and
the least likely to reduce their existing line up of these publications.
2012 Advertising Sales Initiatives: More Digital
Majorities of 65% to 70% have definite plans to expand email, mobile or e-reader digital
advertising, to improve website advertising programs and options, and to upgrade their digital
sales capabilities. Two other strong areas of attention are upgrading print sales capabilities (53%
with definite plans) and to improve ad pricing and rate structures (42% with definite plans).
Most initiatives are on the radar for a least a third to a half of newspapers. The one exception is
outsourcing ad sales operations, although 10% are considering it.
KubasPrimedia 6
7. 2012 Advertising Sales Initiatives
Expand email, mobile or e-reader digital advertising
Improve programs & options for website advertisers
Improve ad pricing and rate structures
Upgrade digital sales via training or new hires
Upgrade print sales via training or new hires
Start or upgrade online self-serve ad sales
Upgrade external ad sales technology and processes
Increase preprint distribution volume
Eliminate or cut back discounts and deals
Upgrade the internal ad booking and billing system
Offer finer geographic targeting for preprints
Adopt modular ad sizing and pricing Have com pleted
Outsource advertising production operations Definite plans
Outsource advertising sales operations Considering
40% 20% 0% 20% 40% 60% 80% 100%
2012 Advertising Sales Initiatives Planned or Considered
Expand email, mobile or e-reader digital advertising
Improve programs & options for website advertisers
Improve ad pricing and rate structures
Upgrade digital sales via training or new hires
Upgrade print sales via training or new hires
Start or upgrade online self-serve ad sales
Upgrade external ad sales technology and processes
Increase preprint distribution volume
Eliminate or cut back discounts and deals
Upgrade the internal ad booking and billing system
Offer finer geographic targeting for preprints
Adopt modular ad sizing and pricing
US 100K+ Circultion
Outsource advertising production operations US 25 -99K Circulation
US Under 25K Circulation
Outsource advertising sales operations Canada
0% 20% 40% 60% 80% 100%
KubasPrimedia 7