Este documento describe los pasos para configurar el cortafuego de Windows 7 para bloquear el acceso de Spotify desde Internet. Explica que primero debemos acceder al panel de control y seleccionar la opción de sistema y seguridad para entrar al cortafuego. Luego debemos desmarcar los permisos de Spotify y spotify.exe para bloquear las conexiones de la aplicación y recibir una alerta de seguridad que confirma el cambio.
El documento resume los principales acontecimientos políticos y militares de la Segunda Guerra Mundial en Europa, incluyendo el ascenso del nazismo en Alemania y el estalinismo en Rusia, la invasión alemana de Polonia que marcó el inicio de la guerra, las victorias iniciales de Alemania sobre varios países europeos, la invasión alemana de la Unión Soviética, la contraofensiva soviética y la rendición final de Alemania en 1945.
Este documento apresenta uma tabela de vendas de unidades imobiliárias em um empreendimento com dois blocos. A tabela detalha o preço de venda de cada unidade, bem como as condições e parcelas de pagamento, incluindo entrada, parcelas mensais e anuais até a entrega das chaves e financiamento. As unidades variam de apartamentos de 2 e 3 quartos e as áreas privativas variam de 65 a 211 metros quadrados.
Los dinosaurios gobernaron durante la Era Mesozoica, también conocida como la Era de los Reptiles, hace aproximadamente 165 millones de años. Había muchas especies de dinosaurios, tanto herbívoros como carnívoros, que vivieron durante los períodos Triásico, Jurásico y Cretácico. Hace aproximadamente 65 millones de años, un gran meteorito causó la extinción de los dinosaurios y muchas otras especies al bloquear la luz solar y causar un cambio climático masivo.
O documento descreve hackerspaces, locais onde pessoas se reúnem para compartilhar conhecimentos e recursos para projetos DIY (faça você mesmo) de hardware, software, eletrônica e outros. Existem mais de 500 hackerspaces em todo o mundo, incluindo 6 no Brasil. Essas comunidades promovem a criatividade, o compartilhamento e alternativas baratas para problemas técnicos e econômicos.
Presentació Punt de Lectura de la Biblioteca de Rosa Sensatrsensat
El Punt de Lectura és un projecte de la Biblioteca de Rosa Sensat que vol promoure la lectura en el sentit més ampli: la Lectura i l’escriptura de tota mena de textos i hipertextos multimodals en qualsevol suport, digital o no: orals, escrits i audiovisuals.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Este documento describe los pasos para configurar el cortafuego de Windows 7 para bloquear el acceso de Spotify desde Internet. Explica que primero debemos acceder al panel de control y seleccionar la opción de sistema y seguridad para entrar al cortafuego. Luego debemos desmarcar los permisos de Spotify y spotify.exe para bloquear las conexiones de la aplicación y recibir una alerta de seguridad que confirma el cambio.
El documento resume los principales acontecimientos políticos y militares de la Segunda Guerra Mundial en Europa, incluyendo el ascenso del nazismo en Alemania y el estalinismo en Rusia, la invasión alemana de Polonia que marcó el inicio de la guerra, las victorias iniciales de Alemania sobre varios países europeos, la invasión alemana de la Unión Soviética, la contraofensiva soviética y la rendición final de Alemania en 1945.
Este documento apresenta uma tabela de vendas de unidades imobiliárias em um empreendimento com dois blocos. A tabela detalha o preço de venda de cada unidade, bem como as condições e parcelas de pagamento, incluindo entrada, parcelas mensais e anuais até a entrega das chaves e financiamento. As unidades variam de apartamentos de 2 e 3 quartos e as áreas privativas variam de 65 a 211 metros quadrados.
Los dinosaurios gobernaron durante la Era Mesozoica, también conocida como la Era de los Reptiles, hace aproximadamente 165 millones de años. Había muchas especies de dinosaurios, tanto herbívoros como carnívoros, que vivieron durante los períodos Triásico, Jurásico y Cretácico. Hace aproximadamente 65 millones de años, un gran meteorito causó la extinción de los dinosaurios y muchas otras especies al bloquear la luz solar y causar un cambio climático masivo.
O documento descreve hackerspaces, locais onde pessoas se reúnem para compartilhar conhecimentos e recursos para projetos DIY (faça você mesmo) de hardware, software, eletrônica e outros. Existem mais de 500 hackerspaces em todo o mundo, incluindo 6 no Brasil. Essas comunidades promovem a criatividade, o compartilhamento e alternativas baratas para problemas técnicos e econômicos.
Presentació Punt de Lectura de la Biblioteca de Rosa Sensatrsensat
El Punt de Lectura és un projecte de la Biblioteca de Rosa Sensat que vol promoure la lectura en el sentit més ampli: la Lectura i l’escriptura de tota mena de textos i hipertextos multimodals en qualsevol suport, digital o no: orals, escrits i audiovisuals.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Konsorsiyal elektronik dergi kullanımına dayalı lisans modelleri
1. Konsorsiyal Elektronik Dergi
Kullanımına Dayalı Lisans Modelleri
Yaşar Tonta
Hacettepe Üniversitesi
Bilgi ve Belge Yönetimi Bölümü
tonta@hacettepe.edu.tr
yunus.hacettepe.edu.tr/~tonta/tonta.html
-1
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
2. Plan
• ANKOS, ULAKBİM, EKUAL
• Türkiye’de elektronik dergilerin konsorsiyal
kullanımı
– ScienceDirect
– SpringerLink
– Wiley InterScience
• Kullanıma dayalı lisans modelleri
• Öneriler
-2
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
3. Yöntem
• 148 üniversite, 2,5 milyon öğrenci, 80.000 öğretim
elemanı
• Anadolu Üniversite Kütüphaneleri Konsorsiyumu
(ANKOS) (www.ankos.gen.tr )
• Ulusal Akademik Ağ ve Bilgi Merkezi (ULAKBİM)
(www.ulakbim.gov.tr )
• Elektronik Kaynaklar Ulusal Akademik Lisansı (EKUAL)
• Elsevier ScienceDirect, SpringerLink ve Wiley
InterScience elektronik dergileri
• Elektronik dergilerden 2001-2007’de indirilen 30 milyona
yakın tam metin makale verileri
-3
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
4. Araştırma soruları
• İndirilen makalelerin dağılımı ve güç
yasaları (Bradford, Pareto, Price,
Urquhart)
• Çekirdek dergiler
• Çekirdek dergilerin yıldan yıla değişimi
-4
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
5. Bulgular
-5
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
6. ANKOS tam metin makale indirme
istatistikleri (2001-2006)
12.000.000
10.483.372
10.000.000 9.542.763
8.246.653
8.000.000
6.000.000 5.686.213
4.000.000
2.263.851
2.000.000
1.402.490
0
2001 2002 2003 2004 2005 2006
Kaynak: http://www.ankos.gen.tr/index.php?option=com_content&task=view&id=26&Itemid=60
-6
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
7. ScienceDirect dergilerinden indirilen
makale sayıları (2001-2007)
7.000.000
5,843,049
5,652,780 (est.)
6.000.000
Number of downloaded articles
5,264,423
5.000.000 4,575,094
4.000.000
3,346,381
3.000.000
2.000.000
1,362,934
810,203
1.000.000
0
2001 2002 2003 2004 2005 2006 2007
Year
-7
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
8. ANKOS tam metin dergi veri tabanları maliyetleri
(2006)
$6.000.000
Toplam: $12.570.888,00
5017238
$5.000.000
$4.000.000
$3.000.000
1906096
$2.000.000
1585182
914138
$1.000.000 765753
636641
471343
262364
180000 129704 120874
89945 85127 78380 74896 73779 71669 44803 31856 31100
$0
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Kaynak: http://www.ankos.gen.tr/index.php?option=com_content&task=view&id=26&Itemid=60
-8
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
9. ScienceDirect dergileri kullanımı Bradford eğrileri
2001/07 2001 2002 2003 2004 2005 2006 2007
100
C umulative percentage of dow nloaded articles (% )
90
80
Number of journals
70
Region 2001/07 2001 2002 2003 2004 2005 2006 2007
60 1 105 77 83 95 103 103 92 93
50 2 273 206 225 255 271 274 262 257
3 1719 950 1292 1304 1409 1498 1553 1663
40 Total 2097 1233 1600 1654 1783 1875 1907 2013
30
20
10
0
0 150 300 450 600 750 900 1050 1200 1350 1500 1650 1800 1950 2100 2250
Cumulative number of journals
-9
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
10. SpringerLink ve Wiley InterScience dergileri
kullanımı Bradford eğrileri
C u m u lativ e p ercen tag e o f u se (% )
100
90
80 SpringerLink: 2004/07
70 Wiley InterScience: 2003/06
60
50
40
30
20
10
0
0 150 300 450 600 750 900 1050 1200 1350 1500 1650 1800 1950
Cumulative number of journal titles
- 10
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
11. Dergilerin bölgelere göre yıllık dağılımı
(ScienceDirect)
1st region 2nd region 3rd region
100
Percentage of journals (%)
10
1
2001-2007 2001 2002 2003 2004 2005 2006 2007
Year
- 11
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
12. Dergilerin bölgelere göre yıllık dağılımı
(SpringerLink ve Wiley InterScience)
SL 1st re gion SL 2nd re gion SL 3rd re gion
W 1st re gion W 2nd re gion W 3rd re gion
100
Percentage of journals (%)
10
1
2003/06 2003 2004 2005 2006 2007 2004/07
Year
- 12
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
13. Ortak çekirdek dergiler için korelasyon katsayıları
(ScienceDirect)
Spearman korelasyon
Yıllar katsayısı (ρ)
2001-2002 0.402
2002-2003 0.706
2003-2004 0.778
2004-2005 0.780
2005-2006 0.791
2006-2007 0.874
- 13
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
14. Ortak çekirdek dergiler için korelasyon
katsayıları (SpringerLink ve Wiley InterScience)
Spearman rank order correlation coefficient (ρ)
Years
SpringerLink Wiley InterScience
2003 - 2004 - 0.556
2004 - 2005 0.836 0.796
2005 - 2006 0.505 0.760
2006 - 2007 0.781 -
- 14
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
15. Ortak çekirdek dergiler
Ranks by years
Journal name 2001/07 2001 2002 2003 2004 2005 2006 2007
Food Chemistry 1 9 9 12 1 1 2 1
European Journal of Operational Research 2 5 5 4 2 2 3 2
Lancet, The 3 29 11 1 3 3 5 6
Journal of Materials Processing Technology 4 6 2 2 4 6 7 3
Journal of Food Engineering 5 26 24 21 6 8 4 5
Tetrahedron Letters 6 19 13 15 12 4 10 15
Journal of Chromatography A 7 13 10 11 10 11 9 14
Analytica Chimica Acta 10 7 12 6 18 17 12 13
Water Research 11 3 4 10 15 16 22 30
Cement and Concrete Research 12 27 6 5 19 5 30 52
Materials Science and Engineering A 13 15 23 19 16 20 17 8
Tetrahedron 15 32 27 23 25 7 14 17
Polymer 16 18 22 16 23 19 15 11
Biomaterials 17 49 19 20 14 15 20 26
Surface and Coatings Technology 18 24 16 36 26 18 18 10
Bioresource Technology 20 36 28 39 28 21 16 7
- 15
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
16. En sık kullanılan 10 ScienceDirect dergisi
World-wide Turkey (2001-2007)
Journal name Rank % Rank %
The Lancet 1 1.56 3 0.71
Tetrahedron Letters 2 1.55 6 0.55
Cell 3 0.99 919 0.03
Biochemical and Biophysical Research 4 0.97 47 0.27
Communications
Tetrahedron 5 0.93 15 0.47
FEBS Letters 6 0.87 96 0.21
Journal of Chromatography A 7 0.67 7 0.54
Journal of Molecular Biology 8 0.60 309 0.09
Journal of the American College of Cardiology 9 0.58 8 0.54
Brain Research 10 0.55 30 0.36
- 16
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
17. İndirme verileri ve güç yasaları
• Dergilerin %5-%6’sı tüm
Percentage of downloaded articles (%)
indirme isteklerinin üçte Pareto
birini
• %29’u %80’ini Price
• 208 dergi isteklerin
yarısını karşılıyor
Bradford
- 17
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
18. Urquhart Yasası
• Kütüphanelerarası kullanım kütüphane içi
kullanımı yansıtır
• ULAKBİM ScienceDirect OnSite
kullanımıyla üniversitelerin ScienceDirect
kullanımı arasında güçlü pozitif ilişki var
(Spearman’s ρ = 0,833, N = 1702)
- 18
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
19. İndirme isteklerini karşılayan dergilerin dağılımı
100
90
80
Cumulative percentage of use (%)
70
ScienceDirect-ULAKBIM-2002/06
60 ScienceDirect-ANKOS-2001/07
SpringerLink-ULAKBIM-2003/06
50 SpringerLink-ANKOS-2004/07
Wiley InterScience-ULAKBIM-2003/06
40
Wiley InterScience-ANKOS-2003/06
30
20
10
0
0 100 200 300 400 500 600 700 800 900 1000 1100 1200 1300 1400 1500 1600 1700 1800 1900 2000 2100 2200
Cumulative number of journal titles
- 19
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
20. Basılı-elektronik dergi kullanımı (SpringerLink)
# of journals used by # of journals used
total # of downloads by bo th ULAKBİM on- total # of downloads by by both ULAKBİM
Consortium members site users and Spearman's Consortium members on-site users and Spearman's 60 üyeden 47’sinde
Member N % Consortium members r Member N % Consortium members r
K1 61 0.0 8 .814 N 4,573 1 .2 188 .465 pozitif ilişki
H1 35,915 9.8 222 .684 M 21,488 5 .8 216 .431
B1 23,368 6.4 215 .672 M1 1,063 0 .3 86 .419
Y1 9,484 2.6 206 .669 Z 2,006 0 .5 156 .389
Y 17,564 4.8 219 .664 P2 1,055 0 .3 111 .261 .5 ve üzeri ilişki
O1 14,711 4.0 160 .659 R2 766 0 .2 123 .230
C1 10,545 2.9 208 .646 J 892 0 .2 65 .209 olanlar %75’ini indirdi
C 13,300 3.6 218 .643 V1 1,175 0 .3 129 .154
L 4,002 1.1 170 .643 K2 783 0 .2 162 .133
S 22,212 6.0 223 .638 A2 964 0 .3 100 .132
Z1 8,277 2.3 191 .598 H2 173 0 .0 28 .123
P 21,231 5.8 218 .594 D1 256 0 .1 26 .116
B 2,919 0.8 156 .586 I 3,588 1 .0 188 .06
D 7,883 2.1 200 .578 T1 10,695 2 .9 217 .045
J2 3,535 1.0 167 .576 A1 1,578 0 .4 106 .016
A 9,418 2.6 189 .576 K 41 0 .0 8 .015
I2 10,773 2.9 210 .573 J1 1,707 0 .5 120 .002
G 11,386 3.1 164 .569 E2 26 0 .0 5 .000
N1 6,479 1.8 178 .561 E 116 0 .0 20 -.001
R1 4,188 1.1 186 .556 H 1,371 0 .4 118 -.047
U 9,344 2.5 207 .554 F1 57 0 .0 15 -.052
N2 8,626 2.3 181 .552 M2 2,320 0 .6 104 -.102
S1 2,751 0.7 158 .548 B2 106 0 .0 36 -.166
C2 9,917 2.7 208 .547 V 127 0 .0 20 -.202
O 5,029 1.4 184 .533 U1 431 0 .1 62 -.241
F2 6,014 1.6 193 .532 G1 6,801 1 .9 176 -.28
D2 7,445 2.0 210 .483 R 595 0 .2 52 -.315
L1 8,944 2.4 208 .476 L2 13 0 .0 4 -.316
T 3,174 0.9 156 .475 I1 76 0 .0 7 -.482
O2 3,876 1.1 136 .466 E1 175 0 .0 3 -.866
Total/Avg 367,388 99 .6 137
- 20
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
21. Araştırma sonuçları
Az sayıda çekirdek dergi indirme
isteklerinin çoğunu karşılıyor
Çekirdek dergiler ortak
Güncel dergiler daha çok kullanılıyor
Urquhart Yasası elektronik dergiler için
de geçerli: ULAKBİM’de sık kullanılan
dergiler Konsorsiyum üyesi
üniversitelerde de sık kullanılıyor
- 21
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
22. ANKOS tam metin dergi veri tabanları
maliyetleri (2006)
$6.000.000
Toplam: $12.570.888
5017238
$5.000.000
$4.000.000
$3.000.000
1906096
$2.000.000
1585182
914138
$1.000.000 765753
636641
471343
262364
180000 129704 120874
89945 85127 78380 74896 73779 71669 44803 31856 31100
$0
e
st
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D
P
r
AM
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P
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JC
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F
UP
SD
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sc
nc
AI
T&
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TO
U
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AC
PA
AC
kw
Sa
AL
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O
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W
Eb
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Kaynak: http://www.ankos.gen.tr/index.php?option=com_content&task=view&id=26&Itemid=60
- 22
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
23. ANKOS tam metin veri tabanları maliyet ve
kullanım oranları (2006)
%60
%50
%40
%30
%20
%10
%0
AM
UP
P
O
SD
D
JC
P
M
S
ge
F
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R
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el
s
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AI
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sc
CU
T&
VI
nc
AC
PA
AC
TO
tu
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kw
Sa
AL
O
SI
W
Eb
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r in
Na
ie
oq
JS
ac
Sc
Sp
Pr
Bl
Maliyet Kullanım
Kaynak: http://www.ankos.gen.tr/index.php?option=com_content&task=view&id=26&Itemid=60
- 23
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
24. ANKOS veri tabanları 2006 birim maliyet miktarları
$12,00
$11,12
$9,93
$10,00
$8,00
$6,00
$4,03
$4,00
$3,06
$2,45 $2,34 $2,21 $2,08
$1,81 $1,68
$2,00 $1,63 $1,58 $1,56 $1,42 $1,31
$0,88 $0,79
$0,58 $0,54
$0,29 $0,19
$0,00
AM
UP
P
SD
O
JC
D
P
M
S
ge
F
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y
re
l
R
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t
r
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s
ge
AI
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sc
CU
T&
VI
nc
AC
PA
AC
TO
m
tu
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kw
AL
Sa
O
SI
W
Eb
O
la
r in
Na
ie
oq
JS
ac
r ta
Sc
Sp
Pr
Bl
O
Kaynak: http://www.ankos.gen.tr/index.php?option=com_content&task=view&id=26&Itemid=60
- 24
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
25. ScienceDirect 2006 üniversitelere göre maliyet
ve kullanım oranları
10
9
M a l i y e t v e K u l l a n ı m O r a n l a r ı (% )
8
7
6
5
4
3
2
1
0
Üniversiteler
Maliyet Oranı K ullanım Oranı
Kaynak: http://www.ankos.gen.tr/index.php?option=com_content&task=view&id=26&Itemid=60
- 25
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
26. Fiyatlandırma
• Fiyat modeli belirli bir müşteri grubunun
ihtiyaçlarını karşılamak için geliştiriliyor.
• Her iki tarafın da memnun olması lazım.
• Örneğin, artık eşzamanlı kullanıcı sayısına
göre fiyat belirlenmesi pek anlamlı değil
çünkü bilgisayar gücü ve bant genişliği
ucuz (bulut hesaplama)
- 26
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
27. Lisans modelleri
• Ulusal lisans
• Aboneliğe çevrilen kullanım başına ödeme
(pay per view converting to subscription)
• Önceden kullanım başına ödeme satın
alma
• Açık Erişim (AE) – yazar öder
• AE - karışık
- 27
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
28. ANKOS’ta geçmişte kullanılan lisans
modelleri
• “sadece elektronik artı konsorsiyum ücreti” (American
Chemical Society, Elsevier Science Direct, IOP, Wiley);
• “basılı artı konsorsiyum ücreti" (Emerald, Springer – with
Kluwer);
• Nüfusa dayalı (TZE) (American Institute of Physics,
Blackwell Synergy, Cambridge University Press, ebrary,
JSTOR, Oxford University Press);
• “ölçekli" (fiyat azalması üyelerin artmasına bağlı
(Association of Computing Machinery, Bowker Books in
Print & Ulrich's, MathSciNet, OVID, Serials Solutions,
SIAM, Taylor & Francis;
• TZE, derme bütçesi, İngilize düzeyi ve kullanımı
(EBSCOhost, IEL, ProQuest, Web of Science).
• Sadece Thomson Gale konsorsiyumdaki tüm
kurumlardan sabit bir ücret alıyor.
Kaynak: Erdoğan ve Karasözen, 2005
- 28
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
29. Kullanıma dayalı lisanslandırma
• Standart kullanım istatistikleri
• Aşırı ya da az kullanımın dengelenmesi
(hem yayıncılar hem kütüphaneler
açısından)
• Yıldan yıla fiyatı ayarlama süreci
• Kullanım başına fiyat konusunda uzlaşma
(hem yayıncılar hem kütüphaneler
açısından)
Kaynak: http://www.library.yale.edu/~llicense/ListArchives/0610/msg00126.html
- 29
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
30. Kullanıma dayalı modeller
• Kullanım başına ödeme (Elsevier Science
PEAK)
• Aboneliğe çevrilen kullanım başına ödeme
(pay per view converting to subscription)
• Çekirdek dergiler artı çevre dergiler (Core
plus periphery)
Kaynak: Konyers ve Dalton, 2005)
- 30
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
31. Kullanıma dayalı modellerin sorunları
• Çift sayma
• Çekirdek dergilerin yıldan yıla az da olsa
değişmesi
• Kullanım başına ödeme miktarının belirlenmesi
• İlk yıl için ya da konsorsiyuma yeni katılan
üyeler için fiyatın belirlenmesinde güçlükler
• Hem yayıncılar hem de kütüphaneler açısından
kullanım kayıtlarının tutulması ve izlenmesi
• Bütçelendirme sorunları
Kaynak: Konyers ve Dalton, 2005)
- 31
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
32. Öneriler
Konsorsiyum çekirdek dergileri saptanmalı ve
koleksiyonda tutulmalı
Hiç kullanılmayan ya da seyrek kullanılanlar
ayıklanmalı ve lisans ücretinden kademeli olarak
düşülmeli (OhioLink uygulaması)
Konsorsiyum üyelerinin kullanım verileri analiz
edilmeli
Kullanılan dergiler için maliyet-yarar analizi
yapılmalı
Kullanım verilerine ve güç yasalarına göre
fiyatlandırma politikaları gözden geçirilmeli
- 32
ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
33. Teşekkür
• Bu çalışma TÜBİTAK destekli bir projenin (SOBAG-
106K068) verilerine dayanmaktadır (Y. Tonta ve Y. Ünal,
Dergi Kullanım Verilerinin Bibliyometrik Analizi ve
Koleksiyon Yönetiminde Kullanımı. (Proje No. SOBAG
106K068) H.Ü. Bilgi ve Belge Yönetimi Bölümü. Ankara,
2008. (xvi, 88 s.). Projeyle ilgili diğer yayınlar için bkz.
– http://yunus.hacettepe.edu.tr/~tonta/yayinlar/tonta-unal-elpub-2008-06-26.pdf
– http://yunus.hacettepe.edu.tr/~tonta/yayinlar/tonta-unal-urquhart-issi-nisan-2009-
son.pdf
• Çalışmanın değişik aşamalarındaki katkıları için:
M. Uğur Yılmaz; Hatim El Faiz; Zeynep Niksarlı; Burcu
Keten; Erol Gökduman; Dr. Umut Al; Dr. Stephen J.
Bensman; ULAKBİM ve TÜBİTAK’a
teşekkür ederiz.
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ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya
34. Konsorsiyal Elektronik Dergi
Kullanımına Dayalı Lisans Modelleri
Yaşar Tonta
Hacettepe Üniversitesi
Bilgi ve Belge Yönetimi Bölümü
tonta@hacettepe.edu.tr
yunus.hacettepe.edu.tr/~tonta/tonta.html
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ANKOS 9. Yıllık Toplantısı, 24-26 Nisan 2009, İnönü Üniversitesi, Malatya