Speaker: Maya Natarajan, Sr. Director, Knowledge Graphs, Neo4j

1. Neo4j, Inc. All rights reserved 2021
Neo4j, Inc. All rights reserved 2021
Knowledge Graphs for Transformation:
Dynamic Context for the Intelligent Enterprise
Connections, July 2021
Dr. Maya Natarajan
Sr Director, Knowledge Graphs

2. Neo4j, Inc. All rights reserved 2021
Neo4j, Inc. All rights reserved 2021
Two-thirds
of Neo4j customers have
implemented knowledge graphs
88%
CXOs believe knowledge graphs
will significantly improve
bottom line
Pulse Survey, 2020
Every
Neo4j Graph Data Science project
starts with a knowledge graph
Customer Segmentation Analysis, 2020

3. Neo4j, Inc. All rights reserved 2021
Neo4j, Inc. All rights reserved 2021
3
A knowledge graph is an
interconnected dataset
enriched with meaning so we
can reason about the
underlying data and use it
confidently for complex
decision-making.

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4
Driving Intelligence into Data with Knowledge Graphs
Data Graph
Dynamic Context
Knowledge Graph
Deep Dynamic Context

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5
What is Semantics?
Entity Resolution
& Analysis
Classification
& Tagging
Artificial
Intelligence
C O M P L E X I T Y
Synonym Rings Taxonomy Thesaurus Ontology
Controlled Vocabularies

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6
Knowledge Graph Use Case Spectrum
ACTIONING
DATA ANALYTICS
DATA MANAGEMENT
DECISIONING
Aggregate Validate Govern Explore Deduce Infer Forecast Predict Prescribe
DATA ASSURANCE DATA INSIGHT
GRAPH-BASED
ANALYTICS
GRAPH-BASED
MACHINE LEARNING
Data Governance &
Compliance
Risk Management
Identity & Access
Management
X-360
Entity Resolution
Feature Engineering
Knowledge Graph
Completion
Predictive Models
Fraud
Anti-Money Laundering
Recommendation
Personalization
Network and IT Ops
Root Cause Analysis
Impact Analysis
X-Discovery
X-Journey
Churn Analysis
What-If Analysis
Data Lineage

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The Neo4j Knowledge Graph Product Components
Neo4j Bloom
Visualization
Neo4j Graph
Data Science
KNOWLEDGE GRAPH
PRODUCT COMPONENTS
Neo4j Knowledge Graph Workbench

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DATA LAKES
8
USE CASES
INGEST
Knowledge Graphs Connect the Ecosystem
Apache
Spark
Apache
Hop
Structured
Unstructured
DATA
ANALYTICS
DATA
MANAGEMENT
Route Optimization
Risk Identification
Churn Analysis
What-if Analysis
Feature
Engineering
Recommendations
X- 360
Root Cause
Analysis
Data Compliance
Data Governance
Data Provenance
Data Lineage
Impact Analysis
Ontologies
Neo4j Bloom
Visualization
Neo4j Graph
Data Science
KNOWLEDGE GRAPH
PRODUCT COMPONENTS
Neo4j Knowledge Graph Workbench
APOC
VISUALIZE
AUTO ML
DRIVERS & APIs
DATA ORCHESTRATION DATA CATALOG DATA CONSUMPTION

9. Neo4j, Inc. All rights reserved 2021
Knowledge Graphs for Transformation:
Dynamic Context for the Intelligent Enterprise
From Bridging Silos….
To Building a Data Fabric

10. Neo4j, Inc. All rights reserved 2021
Digital Twin for
the Win
The Actioning
Knowledge Graph
The Decisioning
Knowledge Graph
Knowledge Graphs for Transformation:
Dynamic Context for the Intelligent Enterprise
Knowledge Graphs for
Transforming
Visibility & Automation
Knowledge Graphs for
Transforming
Predictions
Knowledge Graphs for
Transforming
Innovations

11. Neo4j, Inc. All rights reserved 2021
Neo4j, Inc. All rights reserved 2021
11
Resources
Graph Resources
● Neo4j Knowledge Graph Homepage: https://neo4j.com/use-cases/knowledge-graph/
● White Paper: From Graphs to Knowledge Graphs: A Short Journey to Unlimited Insights
● Video: Advantages of Graph Technology | https://neo4j.com/videos/why-graph/
● Case Study: UBS | https://neo4j.com/case-studies/ubs-case-study/
● Case Study: Meredith Corporation | https://neo4j.com/users/meredith-corporation/
Neo4j Bookshelf
● Graph Databases For Dummies | https://neo4j.com/graph-databases-for-dummies/
● Graph Data Science For Dummies | https://neo4j.com/graph-data-science-for-dummies/
● O’Reilly Graph Algorithms | https://neo4j.com/graph-algorithms-book/