Dr. Jesus Barrasa of Neo4j discusses how knowledge graphs can unlock enterprise data, revealing hidden patterns and insights that drive business transformation. He emphasizes the effectiveness of graph models in various industries and highlights the role of generative AI in enhancing data accuracy and productivity. The document also outlines the benefits of integrating knowledge graphs with generative AI technologies to improve the development and governance of AI solutions.

1. Knowledge Graphs
for AI-Ready Data and Enterprise
Deployment
Dr. Jesus Barrasa | Head of Solutions Architecture, Neo4j

2. Your business
is agile and
dynamic

3. But your data
is locked in
rows and
columns

4. Valuable
patterns are
hidden in
your data

5. Model your
data like
your
business

6. Data,
Meet Graph
Employees
Network & Security
Suppliers
Product
Customers
Transactions
Process

7. Anyone new to graphs?

8. The power of
the graph model

10. Graph is flexible

11. Employees
Network & Security
Services
Citizens
Transactions
Process
Suppliers
Graph is insightful
Employees
Network & Security
What’s important?
Process
Suppliers
What’s unusual?
Services
Transactions
Citizens
What’s next?

12. 18
Trusted by 75 of the
8 / 10
Top retailers
10 /10
Top automakers
20 / 20
Top US banks
3 / 5
Top aircraft manufacturers
7 / 10
Top telcos
3 / 5
Top hotel groups
8 / 10
Top insurance companies
5 / 5
Top pharmaceuticals

13. Employees
Network & Security
Suppliers
Product
Customers
Transactions
Process
The seven graphs
of the enterprise

14. Supplier
Inventory
Product
Suppliers & Partners
Route Planning & Optimization
Real-time Shipment Tracking
Inventory Planning
Risk Analysis
Uncover patterns in your
supplier and partner data

15. Supplier
Inventory
Product
Uncover patterns in your
supplier and partner data

16. Supplier
Inventory
Product
“We found Neo4j to be literally thousands of times faster than
our prior MySQL solution, with queries that require 10-100 times
less code.”
Uncover patterns in your
supplier and partner data
— Dr. Volker Pacher, Senior Staff Architect at eBay

17. Uncover patterns in your
Transactions
Product
Transactions
Anti-money Laundering
Circular Payments
Fraud Detection
Customer
Transactions Data

18. Uncover patterns in your
Transactions
Product
Transactions
Anti-money Laundering
Circular Payments
Fraud Detection
Customer
Transactions Data

19. Uncover patterns in your
Transactions
Product
Transactions
Anti-money Laundering
Circular Payments
Fraud Detection
Customer
Reduction in cloud infrastructure
costs
69% Improvement in query
response times
60%
Transactions Data

20. Talent Learning & Development
Career Management
Skills Management
Orgs (who is who)
Job Search Account/Identity Control
Reputation Scoring
Threat Detection
Access Control
Zero Trust
Route Planning & Optimization
Real-time Shipment Tracking
Inventory Planning
Risk Analysis
Product Recommendations
New Product Introductions
Product Customizations
Product Inventory
Product Pricing
Bottleneck Identification
Process Improvement
Process Automation
Process Monitoring
Recommendations
Loyalty Programs
Churn Prevention
Customer Offers
Dynamic Pricing
Intelligent Ads
Anti-money Laundering
Circular Payments
Fraud Detection
Employees
Network & Security
Suppliers
Product
Customers
Finance
Process
Connect your seven graphs
to drive transformation

21. Neo4j Inc. All rights reserved 2024
$11 $18 $37 $64
$128
$219
$340
$457
$611
$790
$981
$1,166
$1,361
2% 2%
4%
6%
7%
8%
10%
11%
12% 12%
0%
5%
10%
15%
20%
25%
30%
$-
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
2020 2022 2024 2026 2028 2030 2032
Generative AI races toward
$1.3 trillion in revenue by
2032
Generative AI Revenue
Generative AI as a % of Total Technology Spend However, 71% of
organizations are
stuck piloting GenAI
projects
2024 IBM CEO Survey
Bloomberg Intelligence

22. Why are LLMs hitting a barrier?

23. 30
LLMs are powerful, but their inner workings are
often a mystery

24. 40.4165 > 41.9 ???
41.3275 < 41.9

25. LLMs
GPT-3.5 sparked the GenAI hockey
stick moment
GenAI go-to-production barrier

26. Retriever LLM + Rag Relevant Answer
Relevant
Info
Query
External Database
?
RAG
Retrieval-Augmented Generation

27. LLMs with
fine-tuning
Go-to-Production use
cases unlocked with
RAG
RAG
RAG raises the ceiling
but it’s still there
GenAI go-to-production barrier

28. GraphRAG

29. GraphRAG is RAG where the R path includes a
knowledge graph.
What is GraphRAG?

30. Knowledge
Facts
Context
Language
Statistics
Creativity
KG LLM
GenAI needs Knowledge Graphs

31. Retriever LLM + Rag Relevant Answer
Relevant
Info
Query
Knowledge Graph
?
RAG
Retrieval-Augmented Generation

32. LLMs
RAG with Vector
GraphRAG
43
GraphRAG unlocks GenAI

33. Neo4j Inc. All rights reserved 2024
Design in prg
3X
A knowledge graph improves
the accuracy of LLM responses
by 54.2%, an average of 3x
Higher accuracy
1.

34. Natural language description: “Apples & oranges are both fruits”
Easier development
2.

35. Natural language description: “Apples & oranges are both fruits”
Easier development
2.

36. Natural language description: “Apples & oranges are both fruits”
Easier development
2.

37. Explainability & governance
3.
Connect to Neo4j

38. The benefits of GraphRAG
1. Much Higher
Accuracy
2. Easier
Development
3. Explainability
& Governance

39. Klarna deploys Neo4j graph
to fuel AI initiatives
What we’ve started using extensively in-house is Neo4j and graphs. And we’ve also looked
at how people collaborate on building great information.
And then on top of that we have Kiki, who then explores that information and brings it to
life. So we can go and ask Kiki about anything!
We’re seeing that it’s having a tremendous impact on productivity internally.
So Kiki is basically our own internal chatbot based on that growing internal knowledge graph.
- Sebastian Siemiatkowski, Co-founder & CEO

40. Impact Radar for
Generative AI
Gartner Article, Understand and Exploit GenAI With Gartner’s New Impact Radar, December 2023. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or
its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Scan the below QR code to get
access to the full Gartner article.

41. Thank you!
Meet us at booth #151
Dr. Jesus Barrasa | Head of Solutions Architecture, Neo4j