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2010中華電信軟體加值大賽 隨時隨地找Buddy參賽組別:BuddyBuddy 指導老師:黃光渠 教授組員:鄭博駿、薛仲君、廖恒慶、孫培耕、柯芃慈、潘寶強、陳美伶 1
簡報大綱 產品概念介紹 產品內容介紹 技術架構介紹 商業價值 結論 2
產品概念
4
5
產品概念 6
相關服務現況與問題 GPS使用上的限制 缺乏誘因讓使用者想要繼續使用服務 7
服務內容介紹
難得有空, 趁空檔找朋友出來吃個飯吧… 9
誰離我最近呢?? 10
這間店在我們附近, 就決定和朋友們約在這裡碰面! 11
此時… 朋友們收到了一封來自KnowBuddy的簡訊 12
想知道詳細的資訊 就按超連結 13
使用者透過超連結到KnowBuddy網站 14
但是..這間店在哪裡?? 會不會很難找?? 會不會迷路呢?? 15
原來餐廳那麼近! 小美都快到了 那我也要加快腳步趕快過去! 16
大家都使用KnowBuddy的服務 準時到達餐廳 17
隨著發佈活動、地標次數增加 勳章累積一定數量 18
不同的勳章可兌換不同的優惠 19
服務特色 20
技術架構
22
開發工具 23
商業價值
開拓加值服務市場 KnowBuddy服務市場 100%! 25
提升行動上網服務使用行為 26
提升行動上網服務使用行為 27
28 提升行動上網服務使用行為
多元化商業模式 29
30 精準社群行銷
31
商業價值 直接效益 ,[object Object]
廣告收入
估計可為行動業者帶來    新台幣1億2千萬的營收!! 32
商業價值 直接效益 ,[object Object]
廣告收入間接效益 ,[object Object]
收入乘數效果
異業結盟效益33
未來展望 整合消費者既有的社群清單 34
結論
結論 更多互動、資訊分享 社群互動、即時邀約、勳章獎勵... 更多附加價值 行動數據收入、行動廣告收入... 高度發展性 行動廣告、異業結盟、服務轉型... 36
37
經營模式 長期 ,[object Object],轉行社群平台服務 ,[object Object],增加附加服務內容、 平台管理 ,[object Object],行動廣告收入、 內容上架收入 中期 ,[object Object],用戶免費使用 ,[object Object],提升用戶數、 附加應用內容 ,[object Object],異業結盟收益、 行動廣告收入 KNOWBUDDY用戶數 短期 ,[object Object],用戶免費使用 ,[object Object],提升用戶數、 增加服務內容 ,[object Object],行動上網收入增加 時間
附錄一:收入試算相關資料 總收入=直接收入+間接收入 直接收入=數據費*用戶數*12 間接收入=用戶數*點閱費用(3/人) 用戶數假設: 起始用戶數= (全球LBS用戶數/全球行動用戶數)*中華電信行動用戶數 第一年=第零年*(1+第一年成長率) 第二年=第一年*(1+第二年成長率) 第三年=第二年*(1+第三年成長率) 39
參考資料 eMarketer , Mobile Location-Based Services User Worldwide,2007-2012 ITU-D, ICT levels around the world by region, 2007 40

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Knowbuddy 即時動態定位服務(簡報版)

Editor's Notes

  1. KNOWBUDDY基地台定位比其他GPS定位更為方便,2G、3G、室內、天氣不良皆可定位地圖刷新:將“人”點打到地圖上。重整頁面(google)、使用者登入的動作。地點都是登入才有。顯示/隱藏位置:尊重個人隱私服務綜效:相較只經營單獨地位平台、單獨社群,結合兩者發揮各自優點,延長使用時間,強化網路效應。