This document summarizes website analytics data for a state park system. It shows that over the past year, pageviews increased 12% to over 2.9 million, time on site increased 14% to 1:16, and unique visitors increased 11% to 1.2 million. Mobile traffic accounted for 70% of total traffic. The top referring site was the state park system's own website, which increased traffic from that source by over 1,800%. Hotel reservations through the website increased 8% in room nights booked.