A personal case study on Klout and online influence. Presented at Social Media Club Amsterdam December 2011.

1. @ThomasMarzano, December 19, 2011 1
Source: riktoewater.blogspot.com

2. Waarom?
@ThomasMarzano, December 19, 2011 2

3. “Social Media is like high school sex;
everybody talks about it, few do it and
even fewer do it well”
Quote by unknown
@ThomasMarzano, December 19, 2011 3

4. @ThomasMarzano, December 19, 2011 4
Source: kmpblog.com

5. Challenge
Truly learn how social media works
Build my personal brand online
Become an influencer
Understand what engagement means
@ThomasMarzano, December 19, 2011 5

6. Wat is Klout?
@ThomasMarzano, December 19, 2011 6

7. @ThomasMarzano, December 19, 2011 7
Source: klout.com

8. @ThomasMarzano, December 19, 2011 8
Source: klout.com

9. Why use Klout? | Unlock your Influence
You're influential and we believe that should be rewarded.
Earn Klout Perks. Klout Perks are exclusive products or experiences that
you earn based on your influence. Influencers have earned sweet perks
like phones and airline tickets, all because of their impact online. You can
always find out Perks you qualify for on the Perks page!
Your VIP Pass to the World. Klout helps companies reward you for your
influence. For instance, your Score or topics could get you exclusive
sneak peeks, service upgrades, and free goods to try out.
Be discovered in the topics you care about. Become a top influencer
on our Topic pages and improve your online reputation.
@ThomasMarzano, December 19, 2011 9
Source: klout.com

10. Hoe?
@ThomasMarzano, December 19, 2011 10

11. My Brand & niches
Thomas Marzano
Digital Thoughts about
#Photography
#Design ( #UX / #Webdesign / #Art )
#Music
#socialmedia
Maart 2010 - @ThomasMarzano
Followers: +/- 250
Klout: 17
@ThomasMarzano, December 19, 2011 11

12. Thomas Marzano | @ThomasMarzano
@ThomasMarzano, December 19, 2011 12

13. Engage influencers
@ThomasMarzano, December 19, 2011 13

14. Content curatie | RSS
@ThomasMarzano, December 19, 2011 14

15. Content curatie | Yahoo Pipes
@ThomasMarzano, December 19, 2011 15

16. Scheduling | Buffer
@ThomasMarzano, December 19, 2011 16

17. Multiple accounts
@ThomasMarzano @MarzanoPhotos @MarzanoSocial @MarzanoDesign
@ThomasMarzano, December 19, 2011 17

18. Eigen content
@ThomasMarzano, December 19, 2011 18

19. @ThomasMarzano, December 19, 2011 19

20. Engage!
Comment, RT & @mention
@ThomasMarzano, December 19, 2011 20
Source: contentgirls.nl

21. Search profiles
@ThomasMarzano, December 19, 2011 21

22. Search tweets
@ThomasMarzano, December 19, 2011 22

23. Follow / reply
@ThomasMarzano, December 19, 2011 23

24. Wat levert het op?
@ThomasMarzano, December 19, 2011 24

25. @ThomasMarzano, December 19, 2011 25

26. ZICHTBAARHEID
@ThomasMarzano, December 19, 2011 26

27. I even influence my mom!!!
@ThomasMarzano, December 19, 2011 27

28. @ThomasMarzano, December 19, 2011 28

29. @ThomasMarzano, December 19, 2011 29

30. @ThomasMarzano, December 19, 2011 30

31. @ThomasMarzano, December 19, 2011 31

32. @ThomasMarzano, December 19, 2011 32

33. @ThomasMarzano, December 19, 2011 33

34. @ThomasMarzano, December 19, 2011 34

35. @ThomasMarzano, December 19, 2011 35

36. @ThomasMarzano, December 19, 2011 36

37. @ThomasMarzano, December 19, 2011 37

38. 37,594 Followers (+/- 100 p/d) | 3123 Listings
@ThomasMarzano, December 19, 2011 38

39. Maandelijkse page views
@ThomasMarzano, December 19, 2011 39

40. @ThomasMarzano, December 19, 2011 40

41. En #IRL dan?
@ThomasMarzano, December 19, 2011 41

42. @ThomasMarzano, December 19, 2011 42

43. @ThomasMarzano, December 19, 2011 43
Source: communicatie magazine

44. @ThomasMarzano, December 19, 2011 44
Source: twietmag

45. Freebees
@ThomasMarzano, December 19, 2011 45

46. So what?
@ThomasMarzano, December 19, 2011 46

47. New kid on the blok | Kred
“Our mission with Kred is to let anyone understand their
influence and find people who are influential about their
interests. By doing so, we hope that this enriches your social
media experience.”
@ThomasMarzano, December 19, 2011 47
Source: kred.ly

48. Klout is maar een getal
Klout is geen garantie
Gebruik Klout samen met andere metrics
Focus op kwaliteit van inhoud en dialoog
@ThomasMarzano, December 19, 2011 48

49. @ThomasMarzano, December 19, 2011 49