This is a marketing Campagin for the Kingston Yacht Club.

1. Kingston Yacht Club-
Final Direct Marketing
Campaign
Kristi Henderson, Hailey Murphy, Jennifer Orsatti, Brittany
Rennick, Nikolas Yuen

2. Overview of Kingston Yacht
Club
 Began in 1895 as Kingston Ice Yacht Club
 Among oldest yacht clubs in Canada
 Multiple services
 Event space

3. Campaign Overview
 Offer
 Channel
 Creative

4. Final Results
 Metrics
 Response Rate
 Retention
 Expenses
 Media Coverage
 Cost Per Piece
 Cost Per Response

5.  Lifetime Value of a Customer
 Gross Profit
 Return on Investment

6. Objectives and Milestones
 Initial Campaign Objectives
 Milestone 1
 Data Collection
 Data Management/CRM Tool

7. Milestones cont..
 Next Step following Milestone 1
 Milestone 2
 Objectives
 Offer

8. Milestones cont..
 Message
 Milestone 3
 Channels
 AB Strategy

9. Milestones cont..
 Milestone 4
 Special Notes
 Mid- Campaign Revisions

10. Final Budget
Spent on When How Much
Facebook April16, 2012 $25.00
Google April 16, 2012 $25.00
Total $50.00

11. Timeline
Due Date Activity
February 15, 2012 First Milestone
February 22, 2012 Second Milestone
March 21, 2012 Third and Fourth Milestones
March 28, 2012 Campaign Presentation to client
March 29, 2012 Launch
April 19, 2012 Campaign Finish

12. Campaign Debrief
 Strengths
 Weaknesses
 Adjustments
 Opportunities to Improve

13. Conclusions and
Recommendations
 Impressions gained
 Mediums straight forward
 Budget maintained
 Wedding page