The skin tans when it absorbs UV rays. This occurs with an increase in the activity and number of melanocytes, the cells that make the pigment melanin. Melanin helps to block out damaging UV rays up to a point, which is why people with naturally darker skin are less likely to get sunburned, while people with lighter skin are more likely to burn.

1. KIDS-VS-SUN
Who are the most vulnerable to sun damage?
With the worldwide research undertaken in sun damage and public education offered in this area
you would really have to be living under a rock not to know that over exposure to the sun is
damaging to the human body especially our skin. People with light skin are much more likely to
experience sun damage, but darker-skinned people, including people of any ethnicity, can be
affected, too.
The skin tans when it absorbs UV rays. This occurs with an increase in the activity and number of
melanocytes, the cells that make the pigment melanin. Melanin helps to block out damaging UV
rays up to a point, which is why people with naturally darker skin are less likely to get sunburned,
while people with lighter skin are more likely to burn. Sunburns can increase your risk of skin
cancer, including melanoma. But UV exposure can raise skin cancer risk even without causing
sunburn.

2. Gone is the sunburnt lifestyle.
Living in a sun burnt country as Australia doesn’t always have to equate to sun burnt skin and
especially those of our children. What our parents may not have been so aware of in the past, is now
part of most Australians daily packing and wearing curriculum.
Every preschool, school and organized sporting club requires us to don a hat or it’s a “no-play-
outside” policy. What seemed a little extreme initially when backed with medical research and a
powerful advertising campaign to protect our skin, Slip. Slop, Slap is now as ingrained in us as our
A,B,C.
Fashion, fun and functionality – does that work?
So how do we encourage and even keep hats on the heads of our babies, toddlers and teens?
Not an easy task if I remember the prickly, tight, hot and terrible uncomfortable hats my mum
would make me wear whether it rain or shone. Embarrassing to say the least! Lucky for us at The
Hat Store we have been able to source some companies that really know about hats and more
importantly for the little ones in our lives, they are creating cool and comfortable hats that your kids
will want to wear and will even forget they have them on their heads!
Don’t let the sun win!
Sun protection is the number 1 priority when choosing our kids hats, providing our littlest
customers the ultimate in sun protection against those harmful sun rays. Most of our hats are tested
for prevention (up to a 50+ UV protection) and have the swing tag to prove it.

3. Our range is jam packed full of the coolest colours and latest looks as well as all the essentials any
little go-getter needs to play
happily every day. We stock
over 100 designs including
bucket hats, beach hats,
straw hats, fedoras to caps.
It's the attention to detail
that makes our hats at The
Hat Store the market leader.
Distinct girls, boy's and
baby's ranges have gorgeous
trims and features that
highlight our product to be
the best in quality and
design. Created with the
coolest colours and latest
looks as well as all the
essentials like chin ties,
adjustable slides, reversible,
quick dry to name just a
few. The Hat Store really
takes pride that each of your
children can create their
own distinct look whether
you have boys or girls or 2
to 10 children! And don’t
despair most of our hat
stylists have children themselves so cleverly know all the tricks in the trade to fit and style your
little one painlessly!
No hat No play
Since most of us habitat the coastal areas in Australia and enjoy a healthy dose of out door living
sun protection starts early and quite simply it starts with a hat.
To view all our gorgeous kids hats please: click here
Some Little Known Facts About Skin Cancer
*More than one million new cases of skin cancer are diagnosed each year.
*Skin cancer is an unrecognized epidemic. More than 10 percent of the one million new cases are
melanoma, the most deadly form of skin cancer.
* Sixty percent of people diagnosed with melanoma are white men over 50.
* Melanoma is the most common type of cancer between the ages of 25 and 29.
* Men take sun protection less seriously than women. Across almost all ages, women are about
twice as likely to use sunscreen.

4. Company Name : The Hat Store
Address : Shop 4226, Level 3, Robina Town Centre, Robina,
Queensland, Australia
Phone : +617 5580 9056
Website : http://thehatstore.com.au/