2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. innhold
om intro........................................................................................................4
målgruppe...................................................................................................4
aktivitetsplan konsept .......................................................................5
januar
-moodboard...............................................................................................6
-vindu & beskrivelse.............................................................................7
juni
-moodboard...............................................................................................8
-vindu & beskrivelse.............................................................................9
september
-moodboard.............................................................................................10
-vindu & beskrivelse...........................................................................11
arbeidstegninger for isbjørn 1:20.............................................12
arbeidstegninger for sjiraff 1:20................................................13
arbeidstegninger for dachs 1:20................................................14
3. 4
Hovedmålgruppen til Intro er foreldre.De er unge og har barn i alderen
0-3 år,og er opptatte av miljø og natur.Rene,organiske produkter er
derfor viktig.Det enkle og humoristiske appelerer til dem,samt farger
og grafiske former.De har interesse for design og estetikk,og har gjerne
yrker tilknyttet dette området.Foreldrene har god økonomi,og investerer
i kvalitetsprodukter.De bor gjerne i byen og lever et urbant liv.
målgruppe
Intro er en butikk som selger klær og
tilbehør til barn fra 0-3 år.Produk-
tene er organiske og i god kvalitet,
og ligger i et middels til høyt priss-
jikte.Butikken formidler produktenes
stil,med rene materialer og moderne,
enkle former.Vareeksponeringen
fremstår som minimalistisk,men
med en varm og koslig atmosfære i
butikken.Intro har en markedsføring
som spiller på humor og pedagogikk,
med visuelle og grafiske elementer
som er morsomme for både foreldre
og barn.
om intro
4. 5
Jeg har valgt ut månedene januar,juni og septemper,der alle tre vinduer følger samme konsept.Josh Brill er en kunstner som
lager tegninger og plakater av dyr gjennom firmaet Lumadessa.Disse tegningene gir utgangspunkt for humor,form og farger
til vinduene.Dyrefigurer fra disse tegningene,utskåret fra kryssfinerplater,gir de tre vinduene spennende elementer i samsvar
med butikkens eksisterende konsept.Disse figurene er elementer som også kan gjenbrukes senere i butikk eller til events.
Det vil ikke bli brukt mannekenger i vinduene,for å understreke den minimalistiske og enkle stilen.Det vil heller ikke brukes
synlige prislapper i vinduet,som understreker prissjiktet til produktene.
aktivitetsplan
6. 7
Ide
Dette vinduet er for januar måned og har derfor et vinterlig tema
inspirert av Arktis.Her er det tatt inn en isbjørnfigur som står på
en plattform formet som et isflak.En lettvegg på hjul blir også tatt
i bruk.Denne brukes som bakgrunn og støtte til isbjørnen,samt til
oppheng av hovedprodukter.Et podie på 2000x400x300 mm blir
også brukt til tilbehørsprodukter.Her vil hovedsaklig fargene og
effekten som isbjørnen gir,bidra til en god stoppeffekt og oppmerk-
somhetsverdi.
Farger/materialer og teknikk
Isbjørnfigurer er laget av kryssfinerplater som er festet i ulike
dybder til lettvegg og til plattformen under.Befestningsmåte utar-
beides i samarbeid med snekker.Plattform og podie skal produseres
av MDF,et billig materiale som tåler mye vekt.Disse skal males i
en halvmatt hvit farge.I bunn er det lagt en grønn/turkis folie på
3000x1000 mm,i en blank finish,for å imitere isvann.Det er også
kjølige farger i produktene i dette vinduet.Tekstilene og treverket
står som kontraster til de kjølige elementene i dette vinduet,og
derfor kommer disse spesielt godt fram.På lettveggen vil det også
festes runde knagger i furu,som gir oppheng til kleshenger med
klær.Logo i hvit,matt folie vil festes direkte på vinduet.
Komposisjon
Komposisjonen er bygd opp i en A-form,som gir et godt balansert
vindu.Det er hengt hovedprodukter mot høyre på lettveggen,med
tilleggsprodukter på et podie foran.Isbjørnfiguren fyller opp et rom
til venstre,og skaper samtidig linjer inn mot midten.På andre side
er det plassert logo som går ut mot høyre,som bidrar til å balansere
komposisjonen.Produktene er tett samlet,og det er brukt gjentagel-
ser av farger fra produktene på vegg til produktene på podie.Dette
skaper helhet i komposisjonen.
Varegrupper
Vinduet har en varegruppe på lettvegg,bestående av tre produkter.
Podiet kan deles i to varegrupper,der en varegruppe er en stabel
med brettede tekstiler og en lue.Den andre varegruppen består av
tre like produkter på en rad,som også er brettede tekstiler.Det er
mer luft mellom produktene på lettvegg,da disse er hovedproduk-
tene.Med denne grupperingen fremstår vinduet som ryddig og med
enkle linjer,i tråd med butikkens konsept.
Belysning
Det er kun brukt punktbelysning i dette vinduet,med tanke på at
det ikke er sidevegger eller hel bakvegg.Isbjørnfiguren og hoved-
produktene på lettvegg har fått sterke spotter,men også podiet har
fått en sterk spot,men med mer spredning.I tillegg har plattformen
og folien på gulv blitt belyst,for å få frem farge og form bedre.Med
sterk belysning på isbjørn vil det også dannes spennende skygger,
siden deler av den er plassert i ulike dybder.
beskrivelse
8. 9
Ide
Dette vinduet er for juni måned og har et tema inspirert av Afrika med
en sjiraff-figur og en oransje varm farge.En lettvegg på hjul blir også tatt
i bruk,som bakgrunn og støtte til sjiraffen,samt til oppheng av hoved-
produkter.I tillegg til lettveggen,vil det være tynne,malte rundstaver i
bakgrunnen,som gir en effekt til vinduet og separerer det litt fra butikkin-
teriøret.Et podie blir også brukt til tilleggsprodukter.Som i januar-vinduet,
vil fargene og effekten som sjiraffen gir,bidra til en god stoppeffekt og
oppmerksomhetsverdi.
Farger/materialer og teknikk
Sjiraff-figuren er som isbjørnfiguren,laget av kryssfinerplater som er festet
i ulike dybder til lettvegg.Befestningsmåte utarbeides i samarbeid med
snekker.Podiet er i samme størrelse som januar-vinduet,og kan derfor
gjenbrukes herfra.I bunn er det lagt en oransje folie på 3000x1000 mm,i
en matt finish.Denne folien kan assosieres med Arfikas tørre ørkensletter.
Det oransje tas igjen i flere av produktene.I tillegg er det lagt til noen
produkter i komplementærfargen blå,for å skape kontrast og spenning i
vinduet.På lettveggen vil også de runde furuknaggene fra januarvinduet
gjenbrukes,det må derfor produseres 4 stk totalt.Rundstavene skal være
ca.8mm i diameter,og her må vi skråsnitte flere lengder og lime sammen,
slik at de går fra gulv til tak.Noen av disse går også fra topp av lettvegg og
opp til tak.Logo i hvit,matt folie vil festes direkte på vinduet.
Komposisjon
Komposisjonen er bygd opp i en A-form,med butikkens logo som en
utstikker.Det gjør at denne kommer godt frem,og skaper litt spenning i
vinduet.Som nevnt er hovedprodukter hengt på lettveggen,på venstres-
iden.Sjiraffen vil her plasseres til høyre og balansere dette,samt skape
linjer inn mot midten som bidrar til A-formen.Det er tilleggsprodukter på
et podie foran.Også her er det brukt gjentagelser av farger fra produktene
på vegg til produktene på podie.Produktene er plassert slik at de skaper
linjer mot midten.
Varegrupper
Vinduet har en varegruppe på lettvegg,bestående av fire produkter.Disse
har godt med luft i mellom seg,slik at de kommer tydelig fram.Podiet
har to varegrupper,der en varegruppe til venstre består av en kosedyr,et
brettet pledd og et pledd som faller ned fra podiet og skaper linjer.Den
andre varegruppen består av en pute,et brettet teppe og et par tøfler.Det
er også plassert en stabel med pledd på gulv helt til høyre i hjørnet,som
gir tyngde.
Belysning
Sjiraffen er belyst på samme både som isbjørnfiguren i januar-vinduet,
for å skape skygger og dybdevirkning.Her også er hovedproduktene på
lettvegg punktbelyst,samt produktene på podiet.Stabelen med pledd nede
til høyre vil også gis en svak spot.Det skal også nevnes at allmennbelys-
ningen fra butikk vil treffe kvistene i bakgrunnen,og skape spennende
skygger fremover i vindu.
beskrivelse
10. 11
Ide
Dette vinduet er for september måned og er mer preget av høstlige
farger,en dus lilla sammen med gråtoner.Her er det produsert en
dyrefigur som også fungerer som et podie,nemlig en dachs.En
lettvegg på hjul blir også tatt i bruk,som bakgrunn og til oppheng
av hovedprodukter.Her vil det også være en rundstav hengende
horisontalt,som også er til oppheng av hovedprodukter.Et podie på
1300x350x300 mm blir også brukt til tilleggsprodukter.Her også vil
dachsen og fargene gi stoppeffekt og oppmerksomhetsverdi.
Farger/materialer og teknikk
Podiet formet som en dachs er laget av kryssfinerplater og tykkere
furuplater.Endelig konstruksjon utarbeides i samarbeid med snekker.
Et lavere podie skal også produseres i MDF som skal males i
halvmatt,hvit maling.I bunn er det lagt en lilla folie på 3000x1000
mm,i en matt finish.Det lilla tas igjen i flere av produktene.I tillegg
er det produkter i ulike gråtoner.På lettveggen vil også en av runde
furuknaggene fra de forrige vinduene gjenbrukes.En rundstav
skal males i en halvmatt lillafarge.Logo i hvit,matt folie vil festes
direkte på vinduet.
Komposisjon
Siden dachsen er såpass lav,har jeg i dette vinduet valgt å henge
opp tre produkter høyt opp på lettveggen,og dermed gått vekk
fra den tradisjonelle A-formen.Komposisjonen får en form som et
timeglass,med tyngde nederst og øverst.Logoen er plassert mellom
disse tyngdene,og kommer derfor godt frem.Det lave podiet er
plassert på en vertikal linje med logoen,der begge er plassert til
venstre i vinduet.Dette fordi dachsen står mer til høyre i vinduet.
Rundstaven med produkter skal henge litt ut i vinduet for å utnytte
dybden.
Varegrupper
Den mest tydelige varegruppen er produktene som er plassert oppå
dachsen sammen med en jakke som henger på lettveggen bak.Dette
er en jakke,utesko,lue og skjerf som hører sammen.På det nederste
podiet er det sammenbrettede produkter,et pledd som faller utenfor
podiet og et kosedyr.De sammenbrettede produktene er plassert
på rad med likt mellomrom mellom seg.Dette gir et ryddig uttrykk.
Produktene på rundstaven kan operere som en varegruppe på tre
produkter,men her er to bodyer overlappet på den ene siden,mens
det tredje produktet er en t-skjorte som står alene.Dette kan fint stå
alene,særlig siden det er et hovedprodukt i vinduet.
Belysning
Som i de andre vinduene er hovedproduktene godt belyst.Ved
belysning av produktene oppå dachsen,kommer også dachsen i seg
selv bedre fram,på grunn av skyggene som skapes.Det lille podiet
med tilleggsprodukter er også punktbelyst med spotter.
beskrivelse
