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Key Success Factors for Small and 
Medium Enterprises
Introduction 
This research has been conducted on the basis of the exploratory 
research as we have referred to the information of previous studies 
and data to figure out the major success factors that can affect any 
small and medium enterprises.
Abstract 
Since the last century, SME`s began to affect most of the countries' 
economy. It is almost certain that it can’t reach a specific definition 
of the SMEs. Hence, SMEs have no exact definition thus, it differ 
from country to another depending on the country’s understanding 
& acceptance of concept. 
The World Bank: 
Small facility has employs fewer than 50 workers.
Research Objectives 
According to the importance of the SMEs sector all over the world, its impact on the 
global economy, the direction of most states to encourage small and medium 
projects, and the direction of the banks for funding them, we need to: 
Exploring the success factors of these projects and how to control the 
implementation of SME`s processes to avoid problems or projects failure.
Research Importance 
Thirty years ago, the important of these enterprises become to show up and affect 
the economy and support the countries in most of the developing countries, which 
led to most of the countries government’s tend to help and support these enterprises 
by set programs and systems to finance and support them to provide more work 
opportunities, improve the social and economic life for the country.
Literature Review 
 Papers about SME`s from Malaysia ‘’SME`s Experience in Malaysia”. 
 Papers from Egyptian banking institute (EBD) about the SME`s with 
title ‘’Determines of success of small and medium enterprises 
(SME`s). 
 From World Bank ‘’ Small and medium enterprises across country 
analysis with new data set” Jan 2011. 
 Small and medium enterprises with its boundaries and importance for 
Dr. Maher Hassan El-mahrok. 
 Personal experiences from working in banking sector.
Problem Statement 
This research is very important as it will dig to identify the success factors in small 
businesses and especially the common factors which applies in most of businesses 
regardless the business field and country. 
Besides some emphasis on developing countries, those factors besides each project 
specific factors if carefully taken into consideration should lead to the business 
success !
Research Questions 
1. From which aspect we could judge on the business weather it is successful or not? 
2. Why some small businesses are successful and some others are not? 
3. Do success factors in small business are the same in all fields and countries? 
4. What are the most common success factors in small businesses? 
5. What are the successes factors in small businesses in developing countries??
Variables 
According to the literature review findings, most important variables have been 
selected by which they explain the SME`s success factor, the success of the SME`s as a 
Dependent Variable. 
This list is based on a collective reading of the previous studies literature reviews.
Key Success Factors 
Source of 
capital 
Planning 
Enterprise Size 
Company 
Creation 
Perceptual 
Focus 
Actions of a 
Board 
Management 
Information 
Systems (MIS) 
Human 
resources 
development 
Organizational 
Structure 
Market 
Orientation 
Owner / 
manager 
training 
Entrepreneur 
Age 
External 
environment-related 
factors 
Owner`s 
Motivation
External 
environment-related 
factors 
Independent 
variables 
Planning 
Market 
orientation 
Owner / 
manager 
training 
Key Success Factors 
Human 
resources 
development 
Management 
Information 
Systems (MIS)
Research Design 
Our research relied on Secondary Data; it has been a in-depth journey among a lots of 
resources in an attempt to decode by exploring which has led us to the truth behind the 
success of SMEs which is: 
 Identify Key Success Factors. 
 Arrange Key Success Factors by influence & by Effect degree. 
Data Sources: 
 Financial Strategy Institute. 
 Banking Institute. 
 World Bank’s Papers & Magazine. 
 International Monetary Fund’s Papers & Magazine. 
 African Development Bank’s Papers & Magazine. 
 Personal experience.
Conclusion 
From our point of view, we believe that there must be some general framework to the 
success of SMEs across the globe.
Recommendations 
1. Try to study the Business profitability, sustainability means to keep the improvement scale leading to an on-going 
growth leverage. 
2. There are factors that are common across borders not so apparent in different fields, of which we believe that we 
have shown: 
I. Capital management 
II. Objectives achievement 
III. Future Planning. 
IV. Efficient Enterprise Size. 
V. Unique Company Creation. 
VI. Intelligent Market Orientation 
These could be only reached by strong, capable & experienced staff; either top management or employees
Thanks for your attention…….

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Key Success Factors for Small and Medium Enterprises

  • 1. Key Success Factors for Small and Medium Enterprises
  • 2. Introduction This research has been conducted on the basis of the exploratory research as we have referred to the information of previous studies and data to figure out the major success factors that can affect any small and medium enterprises.
  • 3. Abstract Since the last century, SME`s began to affect most of the countries' economy. It is almost certain that it can’t reach a specific definition of the SMEs. Hence, SMEs have no exact definition thus, it differ from country to another depending on the country’s understanding & acceptance of concept. The World Bank: Small facility has employs fewer than 50 workers.
  • 4. Research Objectives According to the importance of the SMEs sector all over the world, its impact on the global economy, the direction of most states to encourage small and medium projects, and the direction of the banks for funding them, we need to: Exploring the success factors of these projects and how to control the implementation of SME`s processes to avoid problems or projects failure.
  • 5. Research Importance Thirty years ago, the important of these enterprises become to show up and affect the economy and support the countries in most of the developing countries, which led to most of the countries government’s tend to help and support these enterprises by set programs and systems to finance and support them to provide more work opportunities, improve the social and economic life for the country.
  • 6. Literature Review  Papers about SME`s from Malaysia ‘’SME`s Experience in Malaysia”.  Papers from Egyptian banking institute (EBD) about the SME`s with title ‘’Determines of success of small and medium enterprises (SME`s).  From World Bank ‘’ Small and medium enterprises across country analysis with new data set” Jan 2011.  Small and medium enterprises with its boundaries and importance for Dr. Maher Hassan El-mahrok.  Personal experiences from working in banking sector.
  • 7. Problem Statement This research is very important as it will dig to identify the success factors in small businesses and especially the common factors which applies in most of businesses regardless the business field and country. Besides some emphasis on developing countries, those factors besides each project specific factors if carefully taken into consideration should lead to the business success !
  • 8. Research Questions 1. From which aspect we could judge on the business weather it is successful or not? 2. Why some small businesses are successful and some others are not? 3. Do success factors in small business are the same in all fields and countries? 4. What are the most common success factors in small businesses? 5. What are the successes factors in small businesses in developing countries??
  • 9. Variables According to the literature review findings, most important variables have been selected by which they explain the SME`s success factor, the success of the SME`s as a Dependent Variable. This list is based on a collective reading of the previous studies literature reviews.
  • 10. Key Success Factors Source of capital Planning Enterprise Size Company Creation Perceptual Focus Actions of a Board Management Information Systems (MIS) Human resources development Organizational Structure Market Orientation Owner / manager training Entrepreneur Age External environment-related factors Owner`s Motivation
  • 11. External environment-related factors Independent variables Planning Market orientation Owner / manager training Key Success Factors Human resources development Management Information Systems (MIS)
  • 12. Research Design Our research relied on Secondary Data; it has been a in-depth journey among a lots of resources in an attempt to decode by exploring which has led us to the truth behind the success of SMEs which is:  Identify Key Success Factors.  Arrange Key Success Factors by influence & by Effect degree. Data Sources:  Financial Strategy Institute.  Banking Institute.  World Bank’s Papers & Magazine.  International Monetary Fund’s Papers & Magazine.  African Development Bank’s Papers & Magazine.  Personal experience.
  • 13. Conclusion From our point of view, we believe that there must be some general framework to the success of SMEs across the globe.
  • 14. Recommendations 1. Try to study the Business profitability, sustainability means to keep the improvement scale leading to an on-going growth leverage. 2. There are factors that are common across borders not so apparent in different fields, of which we believe that we have shown: I. Capital management II. Objectives achievement III. Future Planning. IV. Efficient Enterprise Size. V. Unique Company Creation. VI. Intelligent Market Orientation These could be only reached by strong, capable & experienced staff; either top management or employees
  • 15. Thanks for your attention…….