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#MyTBNSA8 #MyB2Nature
#AllAboutConservation
@FaizalMuhdFaxel Wel2016
#MyTBNSA8 #MyB2Nature
#MyTBNSA #MyB2Nature
1 Feb 2016
Tujuan
#MyTBNSA #MyB2Nature
Memberdayakan Pelan Komunikasi
untuk Kempen Media Sosial Taman
Botani Negara Shah Alam 2016 –
Meningkatkan sehingga 100%
#MyTBNSA #MyB2Nature
Memastikan sasaran mendapat maklumat
tepat – (maklumat TBNSA, program, aktiviti,
perubahan dan info botani)
Membina keyakinan dan meningkatkan
kunjungan pengunjung (lokasi & MedSos)
Mendidik masyarakat untuk
mengamalkan gaya hidup sihat dan living
with Agro n Green
#MyTBNSA #MyB2Nature
• Kandungan
• #hashtag
• Infografik
• Video
• Tag
• share
• Media Convent
• Outdoor
• G2B Program
• Contest
• Akhbar
• Acara
• Cetakan
• Aktiviti
• Program
• F2F
• Servis
#MyTBNSA #MyB2Nature
Media Massa Bersemuka Media Sosial
How to REACH audiences?
#MyTBNSA #MyB2Nature
• Isi tempat kosong
• Maklum balas
• Testimonial
• Undian
• Caption gambar
• Aktiviti semasa
• Highlight of
Customers
• Tips
• Nasihat
• Myths
• Share / Tag
– video/tweet/grafik
– Retweet
– Hashtag
• Info TBNSA
• Info Agro
• Humor
• Inspirasi
• Soal – Jawab
• Offer / Deal
• Behind the scenes
• Pendapat
• Berita Terkini
(umum)
Kaedah
#MyTBNSA #MyB2Nature
12X share
infografik
sehari
Retweet 5
/ 6 kali
sehari
Share 4
berita
sehari
Kajian
pelanggan
setiap
bulan
2 infografik
sehari
1 video sebulan
1kali aktiviti
media massa
sebulan
Kemaskini
webpage / emel
setiap bulan
#MyTBNSA #MyB2Nature
Target
(EndofYear)
#MyTBNSA #MyB2Nature
Follower di
Media Sosial
meningkat
100%
Jumlah
pengunjung
meningat 30%
atau spt 2011
• Mewujudkan
‘virality’
Kandungan
Info TBNS
Meningkatkan
Kesedaran
Awam
(kajian awal diperlukan)
Pengukuran
#MyTBNSA #MyB2Nature
#MyTBNSA #MyB2Nature
Kerjasama
• Personal MS to tagged
webpage TBNSA
Virality
• Setiap orang
harus share /
retweet dan
gunakan #hashtag
yang sama
Kandungan
• Pasukan
menyediakan
kandungan harus
kreatif
Pencapaian Kempen
(20 Mac 2018)
Sekian, terima kasih
Public Relations Practitioner
IDANY BELYSHA
Public Relations Officer
Faizal Muhd Faxel Wel
The Team
To Enhance and Promote Public Relations

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