We grow startups.

1. 1
We grow startups.

2. we grow
startups
•Offer outsourced CFO and ‘back office’ services
- finance, accounting, HR and tax
•Established in San Mateo, CA in 2000
•Supported 300+ early stage companies
•~100 clients located all over the US and 5
different countries
•Network includes top-tier Silicon Valley VC,
legal, accounting, and consulting firms
•Staffed with ~30 FTEs
2

3. clients
Keating is privileged
to have worked with
300+ passionate
startups
Here are a few
examples...
clean tech
marketing data/analytics
funds/accelerators
consumer hardware
financial tech
wearable tech
medical/life science
food & beverage
enterprise SaaS
mobile apps
media/content platforms
3

4. national &
international
footprint
~ ⅓ of clients outside of Bay Area,
including South America, Europe, & Asia
Keating HQ
Branch Office

5. 5
leadership ● 20+ years with
venture-backed companies
● Launched Keating
Consulting Group in 2000
● Personal experience with
150+ startups
● Recognized expert in
emerging industries such as
SaaS & wearables
● Lead Keating to 80x growth
over 17 years
Ryan Keating
Founder & Managing Partner

6. service
offerings
HR
• Payroll
• Benefits/health
• Onboarding
• Stock option plans
• PTO tracking
• Expense reports
• Workers’ comp
• Recruiting
• Social HR
Accounting
• Controllers, CPAs, &
bookkeepers
• Day-to-day GAAP
accounting
• AR/AP
• Banking
• Expense reports
• Planning & purchasing
• Report preparation
CFO
• Financial leadership &
structure
• Strategy
• Board representation
• Fund-raising/M&A
support
• Policy formation
• Best practices
• Network
Finance
• General FP&A
• Financial modeling
• Budget-to-Actuals
• Forecasting/budgeting
• KPIs/Metrics
BI & Tech
• Dashboarding
• Platform selection &
implementation
• Conversions &
Integrations
• Support & Training
Tax
• Tax Strategy
• Entity formation
• Income tax prep & filing
• Optimization
• Ongoing support
6

7. the company
we keep
Our clients work
with some of the
most aggressive
and innovative
venture investors
in the industry.
Andreessen Horowitz
Altos Ventures
Athenian Venture Partners
Battery Ventures
Benchmark Capital
Bessemer Ventures
BNP Paribas
Catamount Ventures
Cervin Ventures
CrossBridge Ventures
Mohr Davidow Ventures
DCM
El Dorado Ventures
First Reserve Corporation
General Catalyst
Generation
Google Ventures
Highland Capital Partners
Hummer-Winblad Venture
Partners
IDFC
IDG-Accel
Intel Capital
Intertrust
Institutional Venture Partners
InterWest Partners
KGAL Real Investments
Kleiner Perkins Caufield Byers
Lightspeed Venture Partners
Longitude Capital
Mayfield Fund
Mobius Venture Capital
Momentum Venture
Management
Norwest Venture Partners
Peninsula Ventures
Redpoint Ventures
RWI Ventures
Shasta Ventures
Shepherd Ventures
Stage 1 Ventures
Storm Ventures
Trident Capital
U.S. Venture Partners
VantagePoint Capital Partners
Venrock
Vicente Capital Partners
Wavepoint Ventures
7

8. best-of-breed
technology
partners
8

9. thank you.
We grow startups.