This map provides an overview of key locations in Kansas City, Missouri. It highlights major roads, parks, museums, hospitals, and other landmarks. The map includes details of downtown Kansas City and surrounding neighborhoods, with street names and route numbers labeled. Major sites called out include the Isle of Capri Casino, Union Station, the Kansas City Museum, the Truman Library and Museum, and more.

1. 37 121
Isle of Capri E AVE.
GUINOTT
NORTH RIVER BLV
C
135 Casino
173 126 North Terrace Park
142 LVD.
Heart of
TTE GLADSTONE B 30
LYDIA
America
132 Bridge GUINO
DICKINSON RD.
DOVE
129 291
DR.
STERLING AVE.
Kansas City
37 133 CLIFF Museum
R DR.
173
I AL
DOVER LN.
GILLIS
ST R 69X
BLVD.
38 ST. JOHN AVE.
1ST ST.
Broadway
U
Bridge 30
IND
JENNINGS RD.
Maple
30 291
BELLEFONTAINE
4TH ST. Park LEXINGTON AVE. ANDERSON AVE. Budd Park
BELMONT
MISSOURI
VAN BRUNT
MAPLE
D.
BLVD.
WOODSWETHER R Vaile
Mansion
WOODLAND
INDEPENDENCE AVE. D. 24
SPRING
24 121
RD
. ER R Truman
7TH ST. ADMIRAL BLVD. Samuel U. 24 WINN Library &
Museum
AVE.
8TH Rodgers
DELAWARE
DOWNTOWN
BENTON BLVD.
Health Center MECHANIC ST.
WINCHESTER AVE.
69X 9TH ST. R
30
9TH ST. NE INDEPENDENCE AVE.
WIN 292
BROOKSIDE AVE.
ASH AVE.
WHITE AVE.
EWING AVE.
109 10TH ST. 121 109 291
12TH ST. VIADUCT
KANSAS CITY, MO
SPRUCE
110 11TH ST.
FOREST AVE.
12
13TH ST. 12 E.
WYOMING ST.
GU
GLENWOOD
13TH ST. 12TH ST. LF GE AV
Y
12TH ST. COLLE
DSLE
28X 12 AV
28 152 12TH TERR. 109 E. Independence
152 170 WHITE OAK
BEAR
TRUMAN RD. MetroCenter
See detailed
HARDESTY AVE.
Independence
TROOST AVE. 71
OAK ST.
Square
WALNUT ST.
TRUMAN RD. TRUMAN RD. 292 TRUMAN RD.
PASEO
17TH ST. 17TH ST. 71 Pioneer 121 St. Paul 12 MAPLE AVE. 293
BROADWAY
JACKSON AVE.
School of
map of downtown.
BAKE
mper 16TH ST. 292
W. P
Campus
SUMMIT ST.
Theology 15TH ST. LEXINGTON AVE.
ena 108 18TH ST.
CORRINGTON
of Penn Valley 24 KANSAS AVE.
SPRING
CRYSTAL
24
ENN
HOLMES RD.
R DR
18th & Vine 108
CLEVELAND AVE.
GRAND AVE.
Historic 24 WALNUT ST.
WA
RLDS RLDS
PARK TOWER DR.
57 19TH ST. 292
.
123 District Nowlin Temple Visitors
Y
OSAGE ST.
285
ASH AVE.
Black 28 284 183
ST.
Hall Center
ING AVE.
Archives of WINNE
47 Union 20TH ST. R RD.
NOLAND RD.
Mid America
23RD ST. Station 28X PACIFIC AVE.
SWOPE
ALLEN
22ND ST.
STERLING AVE.
Science 123
VINE ST.
Guadalupe
BLVD.
NORTON AVE.
23RD ST.
EEL
City 471
PROSPECT AVE.
Center
PLEASANT ST.
25T 123 123 23RD ST. WH 285
SPECK RD.
H ST. 28X
BELMONT BLVD.
Crown 24TH ST. TURN
ER
25 R RD.
Memorial
EUCLID AVE.
Center 24TH ST.
Liberty
25TH GREENTREE BUCKNE
W. PENNWAY
Troost
12 SOUTH AVE.
110 CITY -
MAX
25TH ST. 23RD ST.
BRUNT
170
MCGEE
Blue Valley 293 LAKE
JARBOE ST.
123 23RD ST.
FOREST AVE.
Penn 26TH ST. Park 24
Valley 27 27TH ST. RD. 183 293
Park ORT 24 Blue River
VAN
56X 57 53 STP
MAIN ST.
27 293 Community
CHARLOTTE ST.
WE
GILLHAM RD.
SOUTHWEST TRFWY.
110
HUB DR.
54 College
WY.
Cemetery
kansas city
INDEPENDENCE
Union
TRF
152
CHRYSLER AVE.
29TH ST. Fire Troost
Fighter's MAX 108
R
Memorial 284
STE
Fountain Rehabilitation 183 25TH TERR.
Linwood
Institute
AVE.
CHE
31ST ST. 31 Shopping 28 GUDGELL
Center 285 RD.
31ST ST. 27TH ST.
MAN
31 27 170
32ND ST. LINWOOD BLVD. 31 28
Penn Valley
28 28X
HARDESTY
Community 35
BRUCE R. WATKINS DR.
THE PASEO
WOODLAND
F
OK
College 55
CUT-OF
LEE'S SUMMIT RD.
PENNSYLVANIA AVE.
ER
51 152
D.
SHRANK RD.
ARMOUR BLVD. VA
IDGE
Medical
Thomas 35 35TH ST. Center 34TH ST. 28
35
BROADWAY ST.
35 31
ER
Hart
GILLHAM RD.
Benton Main St.
BLU
BROOKLYN AVE.
JACKSON AVE.
COLORADO
53
BENNINGTON AVE.
House MAX
54
HOLMES RD.
BENTON BLVD.
INDIANA AVE.
MAIN ST.
36TH ST. 284
BLU
Gaslight
Shopping
FULLER AVE.
36TH
E RIDG
38TH ST. 35TH ST. Center
ST. TERR. 47
D STADIUM DR.
S
Troost
47 39 35 MAX
71 LE E 152 170
EB
ROA
39TH ST. Olde Oak Tree
.
LV
39 Apartments
JACKSON
155
BOLGER RD.
25
D
39TH ST.
NOK
Harris 39 Vatterott
PROSPECT AVE.
Kearney College 183
TROOST AVE.
Mil
40TH
E RD
CLEVELAND AVE.
House 471 Truman Sports 38TH TERR. 285
D.
ARROWHEAD
Complex Kauffman
l
TR Stadium 37TH TERR.
VD.
OR
TOPPING
.
STP St. Luke's 57
EY
39TH ST. CVS
NT BL
56X 28X
WE Hospital 47 Independence Centerpoint
KL
Cleveland
43RD ST. Park OA 28 Commons Hospital
bus system
Arrowhead
ROA
BRU
AVE.
43RD ST. 285
MADISON ST.
Stadium
47 183
GIL
Kemper LH
PENNSYLVANIA
J.C. N HOLS
43RD ST.
NOK
VIKING
VAN
Art AM 170
JEFFERSON
Museum 183
DR.
KENSINGTON
gn 110 44TH ST. Blue Ridge
.
BROADWAY
KC Art 42ND ST.
AVE
55
E PK
170 Independence
IC
ct Institute Crossing 28
TY
RD
45TH ST. RAYTO 47 42ND ST.
HARD E S 42ND TE Center
BLUE RIDGE CUT-OFF
RN
.
WY.
43RD ST.
WASHINGTON
Nelson 45TH ST. WN R
Atkins 39 D. RR
THE
46TH ST. 251 43RD ST. 284 Market .
BELLEVIEW
Museum
PITTMAN RD.
155
VERMONT AVE.
EMA
NORWOOD AVE.
NOR
of Art 47TH ST. Place
STERLING AVE.
NOLAND RD.
47 NUE 121 46TH
47 L C 170
LEAVER II BLVD 108
ELMWOOD
8TH ST. Missouri
LISTER
Bruce R. Watkins
51 Country Club Repertory Troost
. Cultural Center
Theatre MAX Brus
. Plaza . h Cree
KINSINGTON
49TH ST. VOL BLVD 28X
k Par
k 45TH ST.
Y. N
Main St. Midwest KER SWOPE PK 47TH ST.
57 Research University WY
KW
MAX
. HyVee
Board of Institute I-A
of 53 SN - R
DP
.
Trade 108
W Y. S
E BLVD.
51ST ST.
BA
Missouri 54 BLUE PKWY. 28 251
ARARAT DR.
HOCKER
AR
W Swope 47 47 Cardinal
Kansas 51ST ST. 155 Health 50TH TERR. 152 Ridge
PK
56X City Services The Shops Manor
BLUE RIDG
WA RD Loose
155
Rockhurst On Blue Pkwy.
Park 51ST ST. SN 49TH TERR.
University Y.
NORTON AVE.
Toy & RFW I 50TH TERR.
OD T
-A- B
Miniature
Museum 53RD ST. 155 TWO AR 28 51ST ST.
EAS RD.
CRISP AVE.
55TH ST. 25
WORNALL RD.
52ND TERR.
NORFLEET RD.
55TH ST.
ROCKHILL RD.
SOUTH BENTON
71 56TH
Main St.
TERR.
MAX
NORTON
58TH ST.
AVE.
58TH ST.
LVD.
OAK ST.
WARD PKWY.
HOLMES RD.
PROSPECT AVE.
IDE B
471
BLUE RIDGE CUT-OFF
THE PASEO
OKS
.
LVD
SWOPE PKWY.
Wornall 152
BRO
163 61ST TERR.
EB
House
NOLAND RD.
Troost
Museum
IDG
MAX RAYTOWN TRF
57 FWY. 163
63RD ST. ST. TR
ER
63RD
CO
noah albro
63RD ST.
BLU
The 163
RP
MEYER BLVD. Landing Brywood
RD.
USDA
YAT
249 Shopping
55 Center
LEE'S SUMMIT
ES
121 R DR.
WY.
D.
WINCHESTER AVE.
54 Research HT 163
LEWIS RD.
28X
57 Medical LI G
Center MEYER BLVD. STAR 63RD ST.
Baptist Starlight 53
RAYTOWN RD.
Lutheran Theater
ross dansby
R.
Medical 53 Kansas
ZOO D
67TH ST. City Zoo/
Center Imax Theater
TROOST AVE.
68TH ST. 67TH ST.
56X Forest Hill
Cemetery
JACKSON AVE.
JAMES A. REED RD.
MANCHESTER AVE.
51 251
EO
PAS
BROADWAY
25 71
GREGORY BLVD. 28
stephanie hertel
THE
WABASH AVE.
55 28X Lake
CLEVELAND AVE.
Lee's
Main St. Summit
T.
MAX
GR 71ST ST.
EGORY BLVD. Cave Springs
Waldo 74TH TERR. Interpretive
152
Troost 74TH ST. Center it
57 MAX
75TH ST. 121 mm
WARD PKWY.
Su
RAYTOWN
nicoletta nicosi
175 LITTLE BLUE RD. e's
156 471 Le
RD.
ke
Alpha La
Pointe MURKINS
77TH ST. HIC 75TH ST.
K 71 77TH ST.
75TH ST.
AGNES
MA
BROOKSIDE
MIL BL
N
LS UE
BRU
D CE PK
R. W WY
WORNALL RD.
. WOODS CHAPEL RD.
R.
AT
MAIN ST.
25 80TH ST.
RD.
79TH ST.
KIN
S DR.
81ST ST.
FOREST
.
OLDHAM RD.
VD
82ND
NOLAND RD.
BL
PL. 28X
GE
LITTLE BLUE RD.
RID
PRESIDENT 79TH ST.
HILLCREST RD.
UE
AVE. 251
BL
85TH ST. Truman
28 Medical Center
54 Lakewood
HOLMES RD.
85TH ST.
TROOST AVE.
PORTE
CIMI PAS 88TH ST. 87TH ST.
89TH ST. Kindred 175
Hospital
SLEEPY HOLLOW
56X 28 Benjamin Ranch/
Benjamin Plaza 87TH ST. 152
FLORA
Troost
WAYNE
MAX
28X
LEE'S
AR
W
DP 156
SUM
KWY
.
BROOKLYN
SUMMIT ST.
MIT R
471
AYTOWN RD.
25
D.
FE
55 SANTA AIL
BL
1 TR
UE
25 Bannister
BANNISTER RD. RR. 95TH ST.
PK
Troost MetroCenter
MAX
TH TE
WY

2. transit troubles
video
http://youtu.be/y3CwKl00qmE

3. AEIOU
framework
by Richarm Branham

4. ES: Non-static environment
O: Signage, Tech Info Device (Tablet, Smartphone, Computer),
Print Collateral, Person, Telephone
A: Getting to the bus stop ES: Bus stop
I: Bus rider O: Bench, Shelter,
Signage, Smartphone
A: At bus stop
I: Bus rider
ES: Non-transit environment
O: Tech Info Device (Tablet, Smartphone, Computer),
Print Collateral, Person, Telephone
A: Planning route ES: Bus landing
I: Bus rider O: Payment system
(cash, prepaid card, transfer cards)
A: Getting on the bus
ES: Non-transit environment
I: Bus rider
O: Smartphone, signage, print
collateral, people, bus driver
What is?
A: Transferring
I: Bus rider
ES: Non-transit environment
O: Signage, Smartphone ES: Bus
A: Movement toward final destination O: Seats, grab bar, pull cord (for stops),
signage (static and digital), people
I: Bus rider A: Riding the bus
I: Bus rider
ES: Bus stop
O: Bench, Shelter,
Signage, Smartphone
A: Exiting the bus
I: Bus rider

5. needs clusters
framework
by Jeremy Alexis

6. 01 situation statement
Improve education and
motivation for potential riders.
unit of analysis
“Connections” to the bus stop.

7. research design matrix
high motivation low motivation
high awareness
low awareness

8. 02 behavior modes
Economic Necessity ...ride the bus because of they have no other mode of transportation.
The bus is their primary source of transportation to work, errands, social
Riders engagements, etc.
Professional 9-5ers ...ride the bus to and from work during morning and evening rush hours.
They most likely own a car for all other transportation. They may ride
the bus because it’s convenient, to do their part to better the environ-
ment or to be productive during their commute.
Students ...ride the bus to and from class, but may also have a car for other trans-
portation needs. They have more irregular schedules than the 9-5ers.
Special Event Riders ...use the bus when it is most convenient for special events, for example
sporting events, downtown events, or when parking costs are high and
streets are congested.
First Time Riders ...are riding the bus to learn how to use the system and prepare for pos-
sible frequent use in the future.

9. 03 requirements
• How much time will I spend on al schedule for the day (outside
the system? (within the bus the bus ecosystem)
ecosystem) • Easy access to stop.
• I want to be able to track the • Be able to navigate the route.
bus whereabouts. • Feel comfortable in the social
• Get there on time. setting.
• Ease of payment. • Minimized wait time.
• Have correct payment • I need to be able to navigate
• Have end location in mind. the route (physical route).
• I need to feel comfortable and • Friendly, helpful drivers.
welcome in the social setting. • Bus Shelter Utility
• Safety. • Shelter from weather.
• Convenience. • Seating while waiting.
• Needs to work with my person-

10. 03 requirements
Bus shelter utility Provide shelter from the elements and adequate seating,
when appropriate.
My personal schedule Making sure I plan my day to get to my appointments and other
obligations on time.
for the day (outside system)
Time spent with the I need to know how long I’m going to be on the bus and prepare for
activities while on the bus and at the bus stop.
system (within bus ecosystem)
Be able to track bus I want to know where my bus is for peace of mind.
Ease of payment. Relieve anxiety and confusion around initial payment and transfers.
Be able to navigate the I need to understand the quickest and best route for my plans. I also
want to have situational awareness of my surroundings and possibilities.
route (physical space)
Social I need someone else to help me understand the bus system and feel
welcome and comfortable on the bus. (physical and digital)

11. 04 matrix Economic
Necessity Professional Special First time
Rider 9-5ers Student Event Rider rider
• •
Bus shelter
utility • • —
• • • •
My personal
schedule for the day. •
• •
Be able to track bus
• • •
• • •
Time spent
on the bus. • •
• • •
Social
• •
• • •
Ease of
payment. • •
• •
Be able to navigate
the route (physical) — • —

12. 04 matrix Economic
Necessity Professional Special First time
Rider 9-5ers Student Event Rider rider
• •
Bus shelter
utility • • —
• • • •
My personal
schedule for the day. •
• •
Be able to track bus
• • •
• • •
Time spent
on the bus. • •
• • •
Social
• •
• • •
Ease of
payment. • •
• •
Be able to navigate
the route (physical) — • —

13. 04 clusters
Support: Through digital and physical spaces we’ll help our
more frequent riders find the best routes, be able to track the
bus and provide a more comprehensive bus shelter system.
Engagement: Enhance the connections (digital and physi-
cal) between individuals and environments.
Education: Help our occasional riders learn the system,
focusing on ease of payment, navigation and social aspects.

14. jordan
• Economic Necessity Rider
• Jordan and her two children ride the bus because it is their only
method of transportation. She uses it to get to work as well as
run all of her errands and get to social engagements.
• Jordan previously owned a car and used the bus to get to and
from work. Once her car started having problems with the
transmission and timing belt instead of investing in costly
repairs she decided to make her family bus-only commuters.
• Jordan is a hard worker and any of her extra income goes to
supporting her children. She doesn’t mind the bus system and
navigates it like a pro.
• 32 years old, has been riding the bus for 20+ years
• Works at a grocery store and nannies on her days off

15. jeremy
• Professional 9-5er
• Rides the bus nearly everyday to and from work during
morning and evening rush hours.
• Owns a car and uses it has his primary for method of
transportation for all other activities.
• Rides the bus because it’s convenient and makes Kansas
City feel more like an urban space. Also alleviates the
frustrations from driving in a busy commute.
• Lives at 35th & Gillham, works at 10th & Main
• 32 years old
• Accountant

16. andy
• Special Event Rider
• Andy rides the bus with his friends to attend concerts and
sporting events downtown. He knows the bus system is
easier than finding a parking spot when streets are con-
gested and the $1.50 ticket price is much cheaper than
the $20 for parking. Sometimes they’ll take a cab home at
the end of the evening, or if the buses are still running they’ll
catch the bus.
• Bikes to work when the weather is nice and uses his car for
all other transportation needs.
• Lives in the East Plaza area, works in Westport
• 27 years old
• Landscape Architect

17. natalie
• First Time Rider
• Natalie is interested in using the bus system more frequently,
but she’s a little unsure on how to ride. She plans a couple
“learn to ride” days with her boyfriend so she can feel confi-
dent riding the bus to her job more frequently.
• She owns a car and uses this as her main method of transpor-
tation. She feels a little anxious driving downtown if she’s in
an unfamiliar area. Natalie would like to save money and do
her part to better the environment by using public transit.
• Lives on the Plaza, works downtown
• 22 years old
• Social worker

18. 04 clusters
Support: Through digital and physical spaces we’ll help our
more frequent riders find the best routes, be able to track the
bus and provide a more comprehensive bus shelter system.
Engagement: Enhance the connections (digital and physi-
cal) between individuals and environments.
Education: Help our occasional riders learn the system,
focusing on ease of payment, navigation and social aspects.

19. support solution
• CORE Functionality
digital solution
analog solution
• route planning/scheduling
• payment options
• ”check-in” system: actual ticketing requirement
• bus tracking
• situational awareness: weather (logistic planning)
• OTHER Offerings
• intuitive user interface
• social media component
• incentives (point system)
• scheduling assistant
• Bus Driver rating system - incentives for drivers

20. engagement
solution
• park games at bus stop
• digital games with other bus stops
• wi-fi at bus stops and on buses
• screens on bus: weather, advertisements, education,
situational awareness: whats around the stop (tour guide)

21. educate solution
• Ride the bus for free monthly (on First Fridays)
• Bus liasons (ask questions as needed)
• Social/points incentive system (evangelists gets points for
helping newbs)
• Register for the system, opportunity for questions

22. storyboards