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Growth Strategies
for Small Business


Ask The Experts
What should a company consider                service a large client. Hire the agency
before hiring an advertising or               that will commit to the level of service
public relations firm?                        you need today and for years to come.
                                                 2. Do your homework and check client
                        Hiring an advertis-   references. Unhappy clients are a sure
                      ing agency or           indication that the agency is not
                      public relations firm   performing. You also have the right to
                      to help you with        expect that your work will be prepared
                      your marketing and      competently and delivered on time and
                      communications          within budget. Client fees and billing
                      does not need to be     arrangements should be submitted by
                      a confusing or          the agency and approved by the client
Kevin Bryce           intimidating pro-       prior to agency engagement.
cess. Follow these guidelines to find the        3. Finally, ask the agency for a capabil-
firm that is a suitable match:                ities and portfolio presentation. The
   1. It’s important to consider agencies     quality, originality and effectiveness of
who have clients that are similar to the      the work is the agency’s benchmark and
size of your business and have compa-         stock in trade. Be sure to ask
rable marketing budgets. Why? Because         “Specifically, how did the agency’s work
large agencies are known to turn over         meet the client’s marketing goals and
the service of “smaller” accounts to          objectives?”
junior staffers. Naturally, agency heads                                    Kevin Bryce
are interested in their largest and best                          CEO/Creative Director
paying clients and will often personally                             Designwerks, Inc.


Maddux Report Magazine

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Kevin Bryce - Expert Article from business publication

  • 1. Growth Strategies for Small Business Ask The Experts What should a company consider service a large client. Hire the agency before hiring an advertising or that will commit to the level of service public relations firm? you need today and for years to come. 2. Do your homework and check client Hiring an advertis- references. Unhappy clients are a sure ing agency or indication that the agency is not public relations firm performing. You also have the right to to help you with expect that your work will be prepared your marketing and competently and delivered on time and communications within budget. Client fees and billing does not need to be arrangements should be submitted by a confusing or the agency and approved by the client Kevin Bryce intimidating pro- prior to agency engagement. cess. Follow these guidelines to find the 3. Finally, ask the agency for a capabil- firm that is a suitable match: ities and portfolio presentation. The 1. It’s important to consider agencies quality, originality and effectiveness of who have clients that are similar to the the work is the agency’s benchmark and size of your business and have compa- stock in trade. Be sure to ask rable marketing budgets. Why? Because “Specifically, how did the agency’s work large agencies are known to turn over meet the client’s marketing goals and the service of “smaller” accounts to objectives?” junior staffers. Naturally, agency heads Kevin Bryce are interested in their largest and best CEO/Creative Director paying clients and will often personally Designwerks, Inc. Maddux Report Magazine