Based on 2010 ig-nobel prize in management, I repeated the analysis in MatLab and used much higher sample sizes. Some of the assumptions were slightly different, but I explored both tendency of the center and tendency of variation in parameter variation for the model.
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Get started in 5 steps
1. Determine measures of success. Any effective project starts with your goals and metrics – and starting a content marketing program is no different. Your KPIs will be different depending on your goal. Here are just a few examples.
• Building your brand – media mentions, new visitors
• Generate leads – gated downloads, lead source
• Increase conversions – new customers, revenue won
• Strengthen customer loyalty – retention, web engagement
2. Understand your audience. Customers, prospects, connectors or employees – your content must be geared towards what they want or need to hear. And where they’re feeling the most “pain” in their work lives.
3. Develop your messages. Consider what your audience currently feels about your product or service – and how you want them to feel. Create a short list of key messages that capture the essence of what you want to communicate.
4. Pick your format. The possibilities are many, including blog posts, videos, interactive tools and presentations, emails, banner ads or infographics. Remember to start with great content and choose the media mix from there.
5. Choose the right channels. Are you reaching out to internal audiences? Consider intranet posts, videos from thought leaders, or employee community conversations. For external audiences, try Facebook, Twitter, YouTube, Google+, LinkedIn or SlideShare.
Based on 2010 ig-nobel prize in management, I repeated the analysis in MatLab and used much higher sample sizes. Some of the assumptions were slightly different, but I explored both tendency of the center and tendency of variation in parameter variation for the model.
7 Principles of Conversion Centered Design with Oli GardnerStukent Inc.
Oli Gardner, co-founder of Unbounce, shares the secrets of landing page optimization with 7 Principles of Conversion-Centered Design. You can view this Stukent Expert Session here: http://www.stukent.com/expert-sessions/7-principles-of-conversion-centered-design/
Get started in 5 steps
1. Determine measures of success. Any effective project starts with your goals and metrics – and starting a content marketing program is no different. Your KPIs will be different depending on your goal. Here are just a few examples.
• Building your brand – media mentions, new visitors
• Generate leads – gated downloads, lead source
• Increase conversions – new customers, revenue won
• Strengthen customer loyalty – retention, web engagement
2. Understand your audience. Customers, prospects, connectors or employees – your content must be geared towards what they want or need to hear. And where they’re feeling the most “pain” in their work lives.
3. Develop your messages. Consider what your audience currently feels about your product or service – and how you want them to feel. Create a short list of key messages that capture the essence of what you want to communicate.
4. Pick your format. The possibilities are many, including blog posts, videos, interactive tools and presentations, emails, banner ads or infographics. Remember to start with great content and choose the media mix from there.
5. Choose the right channels. Are you reaching out to internal audiences? Consider intranet posts, videos from thought leaders, or employee community conversations. For external audiences, try Facebook, Twitter, YouTube, Google+, LinkedIn or SlideShare.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
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