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Katy Perry Digipak Analysis

    Images used
    Text
    Relationship between text and images – how
    they work together?
    How the iconography represents the band, the
    genre of music and their overall Image
    Are there any signifiers exclusives to bandgenre
    What does the advert/digital say about the
    institutional context of the music i.e. the label,
    mainstream, underground, first album etc.
    What can we learn about the potential target
    audience i.e. specialist, niche, mainstream,
    complication
    Comment on anything else relevance
Laura Mulvey – Male gaze

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Katy perry digipak analysis

  • 1. Katy Perry Digipak Analysis Images used Text Relationship between text and images – how they work together? How the iconography represents the band, the genre of music and their overall Image Are there any signifiers exclusives to bandgenre What does the advert/digital say about the institutional context of the music i.e. the label, mainstream, underground, first album etc. What can we learn about the potential target audience i.e. specialist, niche, mainstream, complication Comment on anything else relevance
  • 2. Laura Mulvey – Male gaze